Promo Codes: How to set up and why they’re important
In this blog, we explore the benefits of promo codes for marketing campaigns and highlight why you should use them to increase customer acquisition, engagement and retention. We also take you step-by-step through setting up a promotional code for your Magine Pro-powered streaming service.
How promo codes can positively impact growth and subscriber retention
Promo codes are a great marketing tool for streaming service operators to attract new customers and retain existing users. For example, promo codes offering a lower price for the first month or year subscription will expand your reach and entice potential customers who may not have otherwise considered signing up to your service.
Promo codes can also help encourage existing users to stay by showing that you appreciate their business and that you’re willing to work with them to provide the best possible value. Do this via subscription discounts or loyalty rewards that give them first access to new content, for example.
Ultimately, promo codes are an effective tool for both subscriber retention and growth.
- Increase customer loyalty by providing a discount to customers who return to your service.
- Attract new customers by providing a discount on their first purchase.
- Boost sales during slow periods by providing a temporary price break.
How to set up a promo code in your Magine Pro-powered streaming service
Check out our complete step-by-step guide on setting up a promo code for your streaming service via the Magine Pro CMS Console:
Top 3 tips for promo code campaigns
- Keep it simple
One common mistake is to make promo codes too complicated. A long and confusing code is more likely to be ignored than a simple one.
- Use regularly
If customers only see promo codes a few times a year, they may forget about your brand or feel like they’re missing out on potential savings. To get the most out of promotions, try using them regularly.
- Make it worthwhile
When planning a promo code campaign, make sure that the discount offered is significant enough to be worth the customer’s time and effort. Promo codes should incentivise customers to sign up and/or stick around.
If you need more information on setting up a promo code in your service, head to our knowledge base or reach out to a member of the team.
Want to learn more about improving customer acquisition, subscriber retention and engagement for your streaming service? Our white paper ‘OTT Discovery: How to stand out amongst the crowd‘ features some useful insights. You can also check our blog for more practical advice, including 5 reasons you should offer Day Pass access to your streaming service.
If you’re interested in learning more about our flexible OTT platform, our partners and how we can help you build and launch a successful OTT business, get in touch with us today.
OTT Video: The future is strategic partnerships
In our recent white paper, Advancing OTT audience capture: How strategic partnerships provide avenues for growth, Magine Pro’s CCO, Luke Boyle, reflects on the industry and highlights the importance of partnerships for new market entrants.
In our recent white paper, Advancing OTT audience capture: How strategic partnerships provide avenues for growth, Magine Pro’s CCO, Luke Boyle, reflects on the industry and highlights the importance of partnerships for new market entrants.They say in business that it is who you know, not what you know. This has never been more true than in the ever more competitive world of OTT. Online video streaming continues to innovate, and those starting out on that journey, as we have seen, can be anyone from traditional broadcasters, production houses, to an operator, a telco, ISP, sports federation, start-up, really anyone and everyone has or is looking at the platform. We at Magine Pro refer to a triangle of success: great content, great tech, and clever marketing. This white paper focuses primarily on the latter.
Traditional marketing remains incredibly important, digital marketing equally so, but evermore relevant is that the success key comes down to strategic partnerships. Partnerships is a very broad term; as you will have read, it can cover everything from aggregator partnerships, content partnerships, and partnerships with those in different market verticals that already have an audience – such as banks, film festivals, e-commerce, and even supermarkets and book clubs.
Many rights deals are now constructed based on partnership revenue share. Indeed our own commercial model with our partners is not dissimilar. It is important, of course, to partner with the correct organisation to achieve your individual and mutual goals. It should be a symbiotic relationship, and in theoretical terms, it is a simple one – there is a hungry audience out there for quality, exclusive, premium, or just ‘interesting’ content. It is just about where to find it, through whom, and without breaking the bank of the respective audience.
So what is the future of partnerships in OTT? The Omdia report tells us that the market is becoming ever more competitive and that viewers have multiple options to buy or view their content with ads. So our advice, in line with theirs, is to look at strategic partnerships to build viewership. And look at partners who already have a route to market, those with an audience, and those that look toward loyalty schemes or branching out. The reverse is also true; if you have a great OTT service, look to enhance that with supplementary content or other brands to enable stickiness and devotion to your services.
Here at Magine Pro, we believe that content is king and continue to work with our multiple clients on the tech that acts as the enabler to great innovative thinking and business disruption. Together we achieve great success.
_____________________________________________________________________________________
You can download our latest white paper, which features Luke Boyle’s reflection now, Advancing OTT audience capture: how strategic partnerships provide avenues for growth. The white paper also includes original research by Omdia, highlighting why strategic partnerships are key to delivering sufficient online video growth and, specifically, the impact of bundling and aggregation partnerships with the likes of telcos and Pay-TV operators. Insights from Magine Pro partners also feature, as they share their experiences on how partnerships have improved their service discoverability, acquisition and growth.
Learn more about Magine Pro’s flexible OTT solutions and how we can help you build and launch a successful OTT business here. And head to our experience page to check out our partners and case studies.
You can also subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, and products, and to find out which industry events we’ll be attending next.
PANEL: Key considerations when launching an OTT service
Catch up on the IBC panel discussion, ‘Key considerations when launching an OTT service’ with Magine Pro CEO Matthew Wilkinson.
During IBC 2023 in Amsterdam last month, our CEO Matthew Wilkinson joined a panel discussion focused on the opportunities still available to brands looking to launch streaming services that serve relevant content to clearly defined audiences. The session explored each of the speakers’ years of experience and industry research alongside:
• The opportunities and challenges partnerships bring to OTT entrants.
• What services and brands should look for in a partnership?
• What connected TV can offer to brands and the most common barriers to entry.
• How technology can help win and keep the audience’s attention.
Meet the panel speakers:
- Matthew Wilkinson, CEO of Magine Pro. Matthew shares insights from our recently published white paper with Omdia that explores how strategic partnerships can provide avenues for growth in OTT.
- Matthew Duhig, Co-Founder & Managing Director of FX Digital. Matt Duhig has a deep passion for Connected Technologies and has strong experience delivering global products across Connected TV for some of the worlds largest content producers.
- Gary Hamer, SVP Sales & Business Development at Smartlabs. Gary Hamer leads Smartlabs international expansion plans and has years of experience in the Pay TV technologies field.
MODERATOR: Hayley Bull, Director, 3vision. Hayley is Director of leading global content and TV consultancy 3Vision. She has an in-depth understanding of industry developments and trends and has helped global companies like Intel, Airbus, and Vodafone with building their content businesses.
_____________________________________________________________________________________
Watch the panel session: Key considerations when launching an OTT content service.
Run time: 50 minutes
_____________________________________________________________________________________
You can also download our latest white paper now, Advancing OTT audience capture: how strategic partnerships provide avenues for growth, which features original research by Omdia, highlighting why partnerships are key to delivering sufficient online video growth and, specifically, the impact of bundling and aggregation partnerships with the likes of telcos and Pay-TV operators. The white paper also includes insights from Magine Pro partners who share their experiences on how partnerships have improved their service discoverability, acquisition and growth.
Learn more about Magine Pro’s flexible OTT solutions and how we can help you build and launch a successful OTT business here. And head to our experience page to check out our partners and case studies.
You can also subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, and products, and to find out which industry events we’ll be attending next.
LATAM Streaming America Play GO signs deal with Magine Pro
Latam streaming service America Play Go signs deal with Swedish OTT platform Magine Pro
The Swedish end-to-end OTT platform provider Magine Pro has stepped into the Latam market by entering an agreement with Colombian OTT service America Play Go, who will serve content and productions for the Ibero-American market, serving Video-On-Demand content to the Ibero-American market and with linear channels to follow shortly. The new service is currently scheduled to launch at the end of the year.
Magine Pro’s CEO, Matthew Wilkinson, says, “We are delighted to take this new step into the Latam market with Mr Rojas and his exciting new service America Play Go and look forward to the coming launch”. And adds, “This will be followed by other launches in the Latam region where we see a great potential for our streaming platform.”
Luis Carlos Rojas Mantilla; CEO of America Play Go, says: “We are enthusiastic about working with Magine Pro as an end-to-end technology provider”, adding, “it is great to work with the experienced Swedish company and their team, and we hope to inspire Ibero-American audiences and gain an important market share in the years to come”.
About Magine Pro (www.maginepro.com/about)
Magine Pro is the platform for b2b managed services for OTT, which enables global and local content owners, broadcasters and telcos to build thriving OTT businesses with live, linear TV and Video-On-Demand streaming services that are proven, cost-efficient and scalable.
Magine Pro’s customers are streaming services located in Europe, US and Latam market, including Flixolé, Passionflix, Draken, Paus, Cenobo, Nexo, Sappa and other service providers.
About America Play Go (www.americaplaygo.com)
America Play Go service offers audiences access to incredible independent Colombian and Latin American content, including series, movies, documentaries, dramas, anime, concerts, events, and linear channels.
The new service enables underrepresented professional content creators and independent productions to find and serve their audiences through a trusted and reliable streaming platform.
For more information, please contact
Magine Pro:
Håkan Tranvik, VP Communications, Magine +46709383293 hakan.tranvik@magine.com
Matthew Wilkinson, CEO Magine matthew.wilkinson@magine.com
Guillermo Magana, Sales Director Latin America Magine guillermo.magana@magine.com
+1 818 253 9906
America Play Go:
Luis Carlos Rojas Mantilla, Director Ejecutivo (CEO) America Play, gerencia@americaplay.co
+57 321 5261205
Strategic partnerships & growth in OTT
Our latest white paper explores how strategic partnerships provide avenues for growth in OTT. The white paper features an industry report by Omdia, alongside insights from Magine Pro partners who share their experiences on how partnerships have improved their service discoverability, acquisition and growth.
Omdia’s recent report, which features as part of the white paper, highlights why partnerships are key to delivering sufficient online video growth and, specifically, the impact of bundling and aggregation partnerships with the likes of telcos and Pay-TV operators. But what does that mean for smaller niche players, or even new market entrants, who are only beginning to build a foundation within the market?
At Magine Pro, we believe partnerships of all kinds can benefit discoverability, acquisition and growth, including well-considered brand partnerships. For smaller niche players, brand partnerships that support their marketing efforts can considerably impact growth and even long-term market ambitions. Omdia also highlighted the benefits of brand partnerships within the report, stating, ‘Partnering with other industry-related brands and operators has the potential to elevate marketing efforts, increase audience reach and extend costs further.’
Collaborating with other brands can be essential to most marketing strategies, and partnerships should be entered into based on relevance to a streaming service, content and most importantly, potential audience. In our white paper, Advancing OTT audience capture: how strategic partnerships provide avenues for growth, we share what we believe to be key considerations when choosing a brand partner, including:
LIKE-MINDED BRANDS
Collaborate with industry-relevant companies, particularly those with comparable brand values and established audiences.
LIKE-MINDED BRANDS
AUDIENCE AWARENESS
A partnership should expand your audience reach. To benefit from the collaboration, you may share similar target audiences but preferably different markets.
AUDIENCE AWARENESS
ALIGN GOALS
Do your goals align? Be clear on what you’re hoping to achieve from the partnership to create and execute a successful campaign.
ALIGN GOALS
CREATIVE CROSS-PROMOTION
Consider whether there are opportunities to run cross-promotional campaigns that involve expanding marketing efforts, reach, creativity and costs.
CREATIVE CROSS-PROMOTION
ADD VALUE
Keep your existing audience in mind. Will this partnership add value for your customers? And be clear in your customer communications about how the partnership benefits them.
Download the white paper now to learn more about strategic partnerships in OTT. You can also watch the accompanying webinar, Why partnerships are key to delivering online video growth, on-demand. Join Magine Pro, Omdia, and Paus for an open discussion around Omdia’s research into aggregation. The webinar speakers also explore the benefits and experiences of brand partnerships for streaming services.
Don’t forget to subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and to find out which industry events we’ll be attending next.
Introducing acontra+ by Magine Pro
A Contracorriente Films partnered with Magine Pro in 2020 to host their earlier TVOD service, Sala Virtual de Cine, on the Magine Pro platform. In 2022, A Contracorriente Films sought to launch the new acontra+ service, offering audiences a premium subscription model alongside TVOD for exclusive content releases.
acontra+, is a new Spanish streaming concept that combines movie streaming and cinema tickets in a subscription. The streaming service is run by the independent Spanish distributor A Contracorriente Films. It offers a vast catalogue of national and international feature films of all genres, classics and contemporary films.
The acontra+ streaming service is for audiences who want to enjoy the big screen and those who love to watch movies in theatres and at home.
Check out our case study to find out more about how we leveraged our OTT platform to launch acontra+.
Take a sneak peek at acontra+…
If you want to find out more about Magine Pro’s OTT platform and video streaming services, get in touch! We can help you enhance your existing services and/or launch something entirely new. You can also check out our experience and more of our case studies here.
Stay up-to-date with our latest releases and news on LinkedIn, or sign up for our e-newsletter and get them delivered straight to your inbox.
WHITE PAPER | Partnerships advancing OTT audience capture
Partnerships ultimately provide mutual value to all parties involved if selected and executed effectively. Being able to reach & aggregate audiences upstream (i.e. through a Telco partnership) or downstream (i.e. through brand partnerships) increases the effectiveness of your customer acquisition spend and impact. It also offers wider benefits, including brand reach, customer loyalty and lifetime value.
Download the white paper now and discover:
- Original Omdia research explores how aggregation can drive growth for smaller players, focusing on three core types of partnerships, including Telco bundling and virtual Pay-TV operators as aggregators.
- Discover the advantages of strategic brand partnerships for OTT and how to choose the right partner.
- Magine Pro partners share their own experiences and insights into how partnerships have improved their service discoverability, acquisition and growth.
AND MUCH MORE…
Download the white paper: Advancing OTT audience capture: How strategic partnerships provide avenues for growth here.
You can also watch our recent webinar on-demand now. Join Magine Pro, Omdia, and Paus for an open discussion around Omdia’s research into aggregation as well as the benefits and experiences of brand partnerships for streaming services.
To find out more about Magine Pro’s OTT partners, including Paus, head to our experience page. You can find out more about our flexible OTT solutions and how we can help you build and launch a successful OTT business here.
Don’t forget to subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and to find out which industry events we’ll be attending next.
Launched on Magine Pro: A Streaming service with Cinema in its DNA
Launched on Magine Pro: A Streaming service with Cinema in its DNA
acontra+, www.acontraplus.com, the New Spanish streaming concept combining movie streaming and cinema tickets in a subscription, is launched on the Magine Pro platform.
The service is run by the independent Spanish distributor A Contracorriente Films with a wide catalogue of national and international feature films of all genres, classics and contemporary films and is made available through Magine Pro’s multi-platform service.
acontra+ is well positioned as the platform for the audience that wants to enjoy the big screen, for those who love to watch movies, both in theatres and at home.
The subscription also includes a monthly movie ticket
The new service maintains the spirit of collaboration with the many theatres around Spain that A Contracorriente Films’ earlier VOD service Sala Virtual de Cine had until now, offering a premium subscription model that includes a monthly movie ticket to its subscribers.
“We are a film distributor, and we have cinema in our DNA. The digital world is the best ally for the public who love cinema and want to continue watching it in theatres” says Eduardo Escudero, Partner and Business manager of A Contracorriente Films.
acontra+ content consists of a wide selection of cinema hits that are available through subscription, combined with exclusive premieres, TVOD and events
acontra+ has an excellent European and international catalogue, with a variety of genres and special emphasis on feel-good cinema, great cinema classics, genre films, family movies and films for all audiences, as well as art documentaries, operas and ballets. At the same time, it will offer exclusive simultaneous premieres, rental content and special events available via one-off purchases.
acontra+ is made available through Magine Pro on all major streaming platforms
acontra+ is a multi-platform service, both SVOD (video-on-demand by subscription) and TVOD (video-on-demand by transaction), which can be accessed via web browser, Apple iOS apps (iPhone and iPad), Apple TV, Google Android apps, the app for Android TV sets, Amazon Fire TV stick, LG TV App and Samsung Smart TV. It can also be shared from Airplay or Chromecast, and has the ability to view content offline via download on the devices.
“We are happy to be a part of this unique OTT concept with fantastic movie content streamed online combined with the great viewing experience you also get in the cinemas for all true movie lovers”, says Matthew Wilkinson, CEO of Magine Pro. “It is the best of two worlds in one offer, making films available on all major devices through Magine Pro and in the cinema theatres as an exclusive add-on.”
“Magine Pro is a full OTT provider. This has made our job so much easier because we didn’t have to rely on multiple providers for developing each device application. In one company we found the solution we needed, in a record time.” says Marta Carrasco, Head of acontra+.
About Magine Pro (www.maginepro.com/about)
Magine Pro is the platform for b2b managed services for OTT, which enables global and local content owners, broadcasters and telcos to build thriving OTT businesses with live, linear TV and Video-On-Demand streaming services that are proven, cost-efficient and scalable.
Magine Pro’s customers are located in Europe and the United States, as well as in emerging markets.
For more information please contact
Håkan Tranvik, VP Communications, Magine Pro +46709383293 hakan.tranvik@magine.com
Matthew Wilkinson, CEO Magine Pro matthew.wilkinson@magine.com
WEBINAR | Why partnerships are key to delivering online video growth
In a fiercely competitive market, no online video service can succeed on its own; partnerships have become essential. The online video space in the past years has seen a rise in partnerships of various forms, including those that mimic the pay-TV platform as a content aggregator but with a higher degree of flexibility and openness.
In our latest webinar, Magine Pro and Omdia are joined by experienced OTT operator, CEO and founder of Paus, Rishi Kapoor, to discuss how partnerships can drive discoverability, customer acquisition and growth for online video services.
The session features:
- A first look at Omdia’s research, on behalf of Magine Pro, that reviews the online video market and the rise in partnerships, including how Virtual pay-TV services selectively aggregate to differentiate.
- How Telcos are currently leading in the aggregation of SVOD services.
- The advantages of strategic brand partnerships for improved online video service discoverability, acquisition and growth.
- Expert OTT operator shares insights and experiences of partnerships.
Duration: 1 hour
WATCH THE WEBINAR ON-DEMAND NOW
Webinar speakers include:
Matthew Wilkinson is CEO of Magine Pro, which enables partners operating globally to build thriving OTT businesses with live TV and Video-On-Demand platforms. Matthew is responsible for the sales, innovation, delivery, and development of the Magine Pro product globally.
Matthew has over 18 years of experience in Telecom & IT, working with clients in the IT & Cloud, and Media Domains, with deep experience in software development & delivery, SaaS and enterprise solutions, and previously held various leadership roles in strategy & delivery.
___________________________________________________________________________________
Rishi is an experienced professional in film distribution both UK and Internationally. A former executive at Sony Pictures, Universal Studios, Warner Bros. and Disney. After many years working on distribution deals with Netflix, Amazon and Apple, he turned his attention to the Independent film space, supporting independent filmmakers at paus.tv.
___________________________________________________________________________________
As part of Omdia’s media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence.
___________________________________________________________________________________
Watch On-Demand: Why partnerships are key to delivering online video growth
___________________________________________________________________________________
To learn more about Magine Pro’s partners, including Paus, head to our experience page. You can find out more about our flexible OTT solutions and how we can help you build and launch a successful OTT business here.
Subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and find out which industry events we’ll be attending next.
What is CTV? And how does it compare to OTT?
If you have heard about CTV but you’re not sure what it stands for or how it compares to OTT, read on to find out all you need to know.
What CTV means
CTV simply stands for ‘Connected TV’ – a television set capable of streaming video via the internet. And there are a few ways in which viewers can do this:
- Apps downloaded directly onto the TV platform
TVs capable of supporting apps have a built-in media platform and an internet connection. They are commonly referred to as Smart TVs and include LG and Samsung TV models.
- Connected devices
Connected devices plug into the TV set and connect to the internet, enabling users to download apps and stream video. Connected devices explicitly built for streaming include Apple TV, Amazon Fire Stick, Roku and Chromecast. In addition, games Consoles such as Xbox and Playstation can also act as connected devices because of their ability to connect to the internet and app stores.
CTV vs OTT
CTV and OTT essentially enable viewers to watch content online without a traditional cable or satellite subscription. There’s no big rivalry here. The term OTT is used to explain the delivery mechanism of online streaming video content, which can be experienced on multiple devices, including Connected TVs.
__________________________________________________________________________________
Magine Pro has been developing applications for Samsung & LG Smart TV Devices for the last 6 years, allowing our OTT services to reach audiences globally through one application. To learn more about our video streaming services that are accessible via the web, mobile devices and Connected TVs get in touch. You can also head over to our experience page to learn more about our partners.
Sign up to our newsletter to get updates on our latest blog posts, including next week’s, where you can find out more about the benefits of CTV and how Connected TVs drive engagement & lifetime value for OTT.