WHITE PAPER | Thematic Services: the future of OTT?

In our latest white paper, Thematic Services: the future of OTT? we explore the rise of thematic OTT services and discuss the opportunities and challenges they face. 

The white paper features the results from Digital TV Europe’s Annual Industry survey 2020, where industry experts share their opinion on the relative appeal of specialist streaming, including what they think leads consumers to sign up to a subscription service, and how likely thematic services are to attract customers. 

Independent analysis firm Omdia also share original research giving a unique consumer perspective on thematic OTT services, alongside forecasts on consumption and revenue share. We also look into how strategic marketing and technical agility can enable thematic OTT services to penetrate global markets and build a sustainable business. And María José Revaldería, Director General of FlixOlé provides an insight into the conception and growth of the Spanish Cinema streaming service. María also offers advice to others considering launching a thematic OTT service.

Register your details here to receive the white paper, Thematic Services: the future of OTT? in your inbox today.

To find out more about Magine Pro’s thematic OTT partners, including FlixOlé, PassionFlix and Docsville head to our experience page. You can find out more about our flexible OTT solutions and how we can help you build and launch a successful OTT business here

Don’t forget to subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and to find out which industry events we’ll be attending next. You can book in a meeting now on our events page; meet the team and demo our OTT services firsthand.

 

How to build a profitable OTT business

As the OTT market has grown considerably in recent years, new market entrants face fierce competition. But you don’t have to square up to the likes of Netflix or Amazon Prime to get a good piece of the proverbial pie. At Magine Pro, we believe there’s still plenty of room in this growing market for new services to set themselves apart from the mainstream competition.

In our latest white paper, we look into the opportunities for new market entrants who want to independently monetize their live, linear and/or VOD content. Download it today and find out why we think niche services that appeal to particular audience interests are the way forward. We also outline the best types of content for OTT, monetization models that make the most sense, as well as, global distribution and how Magine Pro can help you get your OTT business off the ground!

Within the white paper, you’ll also find out more about Magine Pro’s OTT solutions and services, including our VOD encoding and quality assurance capabilities and our Pioneer and Premium OTT products. Hit the link below to download now and get in touch with us to discuss how we can help you. Alternatively, book a meeting and meet the team at IBC this September in Amsterdam and demo our services for yourself on stand 14.C25.

Download white paper

The key to building a successful OTT business

Disney’s recent acquisition of BamTech, the OTT video platform arm of MLBam, should come as no surprise, and likewise, Disney’s announced the creation of a stand-alone streaming service and removal of their content from Netflix. It is only another example of more networks and content owners embracing the direct-to-consumer strategy, bypassing traditional distributors, and bringing the number of OTT streaming services and competition to an all-time high.

With deals like Disney’s, the blurring of boundaries between content owners and distributors is ever increasing, as is investments in programming and original content by traditional distributor-only’s and tech players, with Netflix taking the lead with their $8bn content investment for this year alone, followed by Amazon’s $4.5bn, HBO’s $2.5bn, Alibaba’s $2.4bn and Apple’s $1bn.

For a new entrant streaming service, wishing to win the consumer’s eyeball time and monthly streaming budget, both of which are finite, the consequence of this highly competitive development is the requirement of potentially vast investments in content and marketing. But by using an end-to-end managed service OTT platform such as Magine’s, new OTT streaming entrants can minimize the CAPEX and OPEX required for the setup and operation of an OTT service, enabling capital to instead be funneled into content and marketing, ensuring they stay ahead of the competition, as well as eliminating the risks associated with technology investments.

It’s undeniable that competition in video streaming services is fiercer than ever but based on Magine’s experience of working with and launching a wide array of services, we’ve put together a white paper on what we consider key to building a successful OTT business.

Within the paper we cover how to attract and keep your audience engaged, reduce churn and expand into new markets, alongside the importance of choosing the right tech solutions, analytics and monetization models for your content and business. Download the white paper today and read more on what we regard as critical to launching an OTT service and how our global solutions can help get you off the ground.

Download the white paper here or contact us directly to talk more about Magine’s solutions business@magine.com.