How To Drive Awareness & Video Service Discoverability: Part One
In 2020, online video overtook pay-TV subscriptions on a global level for the first time, according to Omdia’s recent report, which suggests that the competition for a share of the viewer’s time and wallet is at an all-time high. For new market entrants to be successful, they need to cut through the noise and increase discoverability.
Promotional offers are an effective way for streaming services to heighten brand awareness and increase subscriber numbers. Offering exclusive trial offers can help persuade a potential customer to sign up or subscribe long-term for a discounted rate. They’re also a great way to re-engage dormant users, boost marketing campaigns and promote new content within your service. As highlighted in Omdia’s report, users are experimenting increasingly with new streaming services and, aside from content, are primarily encouraged by aggressive promotional activity, price cuts and offers.
There are various types of promotional offers to consider that can increase awareness and conversion:
- Joint promotions with a partner, benefitting from shared costs and reach expansion.
- Classic percentage discounts on subscription sign-ups OR for select content (TVOD).
- Exclusive sign up offers that are short-term for specific marketing campaigns.
At Magine Pro, we enable our partners to easily set up and manage campaigns and promotional offers via the CMS Console. Prices can be changed by a predefined amount or by a certain percentage, and the duration of the offer/code can also be set.
In part two, we will share more insights from our latest white paper and talk specifically about proactive subscriber care that can turn subscribers from seasonal sign-ups to long-term loyalists.
Download our white paper now, OTT Discovery: How to stand out amongst the crowd, to find out more about the benefits of promotional offers and partnerships, including partner case studies that highlight their in-market experiences. You’ll also discover what new streaming services can do to boost brand awareness, drive discoverability and increase conversion rates through marketing efforts and service features.
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Want more advice and support on driving awareness & discoverability? Get in touch with the Magine Pro team and find out how we can help. You can also learn more about our branded OTT solutions and services here.
