How To Drive Awareness & Video Service Discoverability: Part One

In 2020, online video overtook pay-TV subscriptions on a global level for the first time, according to Omdia’s recent report, which suggests that the competition for a share of the viewer’s time and wallet is at an all-time high. For new market entrants to be successful, they need to cut through the noise and increase discoverability.

Promotional offers are an effective way for streaming services to heighten brand awareness and increase subscriber numbers. Offering exclusive trial offers can help persuade a potential customer to sign up or subscribe long-term for a discounted rate. They’re also a great way to re-engage dormant users, boost marketing campaigns and promote new content within your service. As highlighted in Omdia’s report, users are experimenting increasingly with new streaming services and, aside from content, are primarily encouraged by aggressive promotional activity, price cuts and offers.

There are various types of promotional offers to consider that can increase awareness and conversion:

  • Joint promotions with a partner, benefitting from shared costs and reach expansion.
  • Classic percentage discounts on subscription sign-ups OR for select content (TVOD).
  • Exclusive sign up offers that are short-term for specific marketing campaigns.

Magine Pro CMS Console

At Magine Pro, we enable our partners to easily set up and manage campaigns and promotional offers via the CMS Console. Prices can be changed by a predefined amount or by a certain percentage, and the duration of the offer/code can also be set. 

In part two, we will share more insights from our latest white paper and talk specifically about proactive subscriber care that can turn subscribers from seasonal sign-ups to long-term loyalists.

Download our white paper now, OTT Discovery: How to stand out amongst the crowd, to find out more about the benefits of promotional offers and partnerships, including partner case studies that highlight their in-market experiences. You’ll also discover what new streaming services can do to boost brand awareness, drive discoverability and increase conversion rates through marketing efforts and service features.

________________________________________________________________________________________________
Want more advice and support on driving awareness & discoverability? Get in touch with the Magine Pro team and find out how we can help. You can also learn more about our branded OTT solutions and services here.

Share post
Share On Facebook
Share On Linkedin
Contact us

WHITE PAPER | Partnerships advancing OTT audience capture

Partnerships ultimately provide mutual value to all parties involved if selected and executed effectively. Being able to reach & aggregate audiences upstream (i.e. through a Telco partnership) or downstream (i.e. through brand partnerships) increases the effectiveness of your customer acquisition spend and impact. It also offers wider benefits, including brand reach, customer loyalty and lifetime…

Read More

WEBINAR | Why partnerships are key to delivering online video growth

In a fiercely competitive market, no online video service can succeed on its own; partnerships have become essential. The online video space in the past years has seen a rise in partnerships of various forms, including those that mimic the pay-TV platform as a content aggregator but with a higher degree of flexibility and openness.…

Read More

CTV: How Connected TV can drive engagement & lifetime value for OTT

CTV (connected TV) has the capability to change viewer behaviour, drive engagement and increase lifetime value for OTT operators. In this blog, we explore how. Online video streaming services have revolutionised how we all watch TV and movies. In the early days, marketing around these services focused heavily on the idea of cord-cutting, the freedom…

Read More

What is CTV? And how does it compare to OTT?

If you have heard about CTV but you’re not sure what it stands for or how it compares to OTT, read on to find out all you need to know. What CTV means CTV simply stands for ‘Connected TV’ – a television set capable of streaming video via the internet. And there are a few…

Read More

BVOD & OTT: What you need to know

As more viewers have signed up for on-demand services since the pandemic, it’s no surprise that a recent report by research firm Roy Morgan also highlights a growing increase in BVOD viewership over the past 12 months.  What is BVOD? The acronym BVOD stands for Broadcasting Video-On-Demand. BVOD refers to high-quality content created by conventional…

Read More

WHITE PAPER | Partnerships advancing OTT audience capture

Partnerships ultimately provide mutual value to all parties involved if selected and executed effectively. Being able to reach & aggregate audiences upstream (i.e. through a Telco partnership) or downstream (i.e. through brand partnerships) increases the effectiveness of your customer acquisition spend and impact. It also offers wider benefits, including brand reach, customer loyalty and lifetime…

Read More

WEBINAR | Why partnerships are key to delivering online video growth

In a fiercely competitive market, no online video service can succeed on its own; partnerships have become essential. The online video space in the past years has seen a rise in partnerships of various forms, including those that mimic the pay-TV platform as a content aggregator but with a higher degree of flexibility and openness.…

Read More

CTV: How Connected TV can drive engagement & lifetime value for OTT

CTV (connected TV) has the capability to change viewer behaviour, drive engagement and increase lifetime value for OTT operators. In this blog, we explore how. Online video streaming services have revolutionised how we all watch TV and movies. In the early days, marketing around these services focused heavily on the idea of cord-cutting, the freedom…

Read More

What is CTV? And how does it compare to OTT?

If you have heard about CTV but you’re not sure what it stands for or how it compares to OTT, read on to find out all you need to know. What CTV means CTV simply stands for ‘Connected TV’ – a television set capable of streaming video via the internet. And there are a few…

Read More

BVOD & OTT: What you need to know

As more viewers have signed up for on-demand services since the pandemic, it’s no surprise that a recent report by research firm Roy Morgan also highlights a growing increase in BVOD viewership over the past 12 months.  What is BVOD? The acronym BVOD stands for Broadcasting Video-On-Demand. BVOD refers to high-quality content created by conventional…

Read More