E-Guide | Are Your Smart TV OTT Apps Up to Scratch? Four UX Must-Haves for Big Screens
The direction of travel for in-home streaming is clear. While mobile still dominates short-form viewing, Smart TVs now reign supreme in the living room. By 2026, at least 50% of global households, or around 1.1 billion homes, are expected to own one.
But with sky-high demand comes equally high expectations. On Smart TVs, every second counts. If users struggle to log in, cannot find content quickly, or encounter clunky playback, they will leave and may not return.
That is why we have created our new free guide: “Are Your Smart TV OTT Apps Up to Scratch? Four UX Must-Haves for Big Screens.” Drawing on years of experience building and optimising Smart TV OTT apps across platforms like Samsung, LG, Android TV, and Vizio, we have identified the UX essentials that can make or break engagement with your service.
What You Will Learn in the Guide
In under 10 minutes, you will gain actionable insights into the four areas where OTT apps succeed or fail on the big screen:
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Onboarding that converts. How to turn curiosity into commitment in under 60 seconds.
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Navigation that just makes sense. Cut the friction and help viewers get to content faster.
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Family-friendly and accessible UX. Why inclusivity is not optional and how to get it right.
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Performance that delights. Optimise speed, reliability, and smooth playback to reduce churn risk.
You will also discover future-proof trends shaping Smart TV experiences so you can stay ahead of user expectations.
If you are a niche or mid-sized OTT service, you are already competing with streaming giants like Netflix, Disney+ and Amazon. You may not have their budgets, but with the right UX, you can deliver a polished big-screen experience that keeps audiences engaged.
Get the Free Guide
Smart TV apps are not just another device. They are the place where your service needs to shine. Small improvements to UX can translate into big gains in sign-ups, retention, and satisfaction. Download the guide now and learn the four Smart TV UX must-haves that can help your OTT app truly compete on the big screen.
Want to discuss your Smart TV strategy and how to improve engagement on the big screen? Contact us to start the conversation.
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First Impressions on the Big Screen: How to Nail OTT Onboarding
When it comes to Smart TV OTT apps, every second counts. Creating a good first impression is essential. In a space where users expect near-instant access to content, a slow or clunky onboarding experience can mean the difference between a loyal subscriber and a lost viewer.
At Magine Pro, we’ve worked with dozens of niche and mid-sized streaming services to elevate their Smart TV experiences. In this post, we’ll walk you through the key components of a successful onboarding flow and the friction points to avoid—especially for apps designed for the big screen.
The Friction Factor
Smart TVs are not mobile phones. Typing, tapping, and navigating with a remote control is inherently slower and more awkward. That means any unnecessary step or small delay feels amplified. The goal of onboarding should be to remove as much friction as possible.
So what are the common friction points?
- Forced registration before browsing
- Manual email/password entry using the TV remote
- Settings that don’t carry over from other devices
- Poor navigation and confusing menus
Each of these adds seconds (or even minutes) to the time it takes for a new user to reach content. Let’s look at how OTT services can save valuable seconds to make a real impact on engagement and retention.
1. Let Viewers Browse Before They Sign Up
Many OTT apps still ask for full registration before the user can do anything. If you have a marketing budget the size of Netflix or Disney, that’s fine: you can safely assume viewers will know at least some of the flagship content in your service before they download your app. But for AVOD services, and even smaller SVODs who hope users will find them because they’re featured in the Samsung or LG TV app store, it’s essential to tempt viewers in. Help them quickly answer the question: Is this service for me? What kind of content do they have?
We recommend enabling anonymous browsing to give potential users a feel for the platform before making a commitment. You can even allow limited content playback (e.g., trailers or selected episodes) to spark interest before login.
Benefits of anonymous access:
- Reduces the initial barrier to entry for a smoother first-time experience
- Gives users a reason to register (after seeing something they want to watch) for increased conversion rates
2. Don’t Make Them Reach for the Remote
One of the worst parts of Smart TV onboarding? Typing. Even if you’re doing all the initial sign-up on a PC or phone, it’s still painful to enter your username and password one letter at a time with a clunky remote. That kind of experience sends users running – especially if they’re sitting down because they want to watch something now.
QR code login flows are a great way to solve this challenge. Your Smart TV app displays a code on screen, which the user scans with their phone. New users are directed to sign up on their mobile interface. Existing users just sign in on the phone, and the TV app is instantly paired to their account.
This approach works because it:
- Removes painful remote typing
- Speeds up access to content
- Feels modern and user-friendly
You can see how we implemented this in practice in our case study.
3. Strive for Consistency Across Devices
Smart TVs are rarely the only screen your viewers use. They may have set subtitle preferences or created profiles for their household when they signed up via a web browser or on your mobile app. Forcing them to repeat all those steps on a new device creates frustration.
It’s far better to eliminate friction by syncing personal settings automatically when a user logs into a Smart TV app, even for the first time.
Key preferences to sync include:
- Preferred language for audio
- Subtitle visibility and size
- Profile selection
When users feel like the platform “remembers” them across screens, it builds trust. More importantly, it reduces the time spent finding and fiddling with settings before they can start watching.
4. Design for the “10-Foot” Experience
Smart TV UX is not a scaled-up mobile UI. It’s a unique use case that requires a clear layout, strong visual cues, and intuitive controls. Users are navigating with arrows, not fingers or even mouse clicks.
During onboarding, these design principles matter more than ever:
- Use familiar patterns: Keep menu structures and focus states predictable
- Prioritise clarity: Avoid clutter or dense text, especially in sign-up/sign-in forms
- Highlight content early: Use hero areas, featured carousels, or video previews to draw users in
- Show progress: If onboarding has multiple steps, make it clear where the user is in the process
If you’re introducing features like profile creation or onboarding tips, make them skippable or time-limited—nobody opens a Smart TV app hoping for a tutorial!
Want some more tips for improving your UX across both big screens and small? Download our UX guide, Behind the Screens, for more design principles.
Onboarding That Converts: Our Takeaways
A well-designed onboarding flow is your first chance to impress. Done right, it can turn a curious viewer into a loyal user in under 60 seconds. Done poorly, it can lead to drop-off before your app even shows its strengths.
So here’s a reminder of our recommendations:
- Let users browse (and maybe even watch) before they register
- Use QR login to eliminate remote-control pain
- Sync preferences to make the experience feel personal
- Keep visual layout clean and familiar for Smart TV use
- Avoid anything that delays content access
At Magine Pro, we’ve helped streaming services, both large and small, rethink their Smart TV experience to drive engagement, reduce churn, and meet user expectations from day one.
The onboarding process is just one of the areas to focus on. Want to see how these tips work in a live Smart TV app? Book a demo with our team and learn how Magine Pro helps OTT services build high-performing Smart TV apps.
Speed Matters: How Performance Shapes Smart TV UX
Speed makes or breaks the Smart TV user experience. To build viewer engagement, it’s important to eliminate as much friction as possible in the viewing experience. And the performance, including response time and smoothness, of your apps is crucial to that.
Every Second Counts
Depending on the device model and app configuration, startup time can range from nearly instant to over ten seconds. How much difference does a few seconds make? Research shows viewers start to abandon a video that takes any more than two seconds to start. The abandonment rate rises by 5.8% for each additional second of delay.
At Magine Pro, we’ve spent a lot of time and energy optimising the performance of the big screen apps available with our white-label OTT platform. These help niche streaming services to reach a wide range of devices – from Samsung and LG, to Android TV, Vizio and more.
Here are some of the things we’ve done to cut playback friction for end-users. If your apps aren’t doing these, it may be time to make some important changes:
- Prioritise visible content. Instead of loading the entire page at once, we focus on loading only the visible parts of the screen, such as the first rows of carousels or featured content. Additional items are loaded dynamically as the user scrolls or navigates. This keeps the app feeling faster and more responsive while avoiding unnecessary loading times for content that users might never interact with.
- Preload video in the background. When a user opens a details page, there’s a strong chance they’re about to start watching. By discreetly preloading key playback data in the background, we reduce the time it takes for the video to start after they press “Play.” This minimises friction at a critical moment and creates a smoother user experience.
- Optimise buffering to balance speed and stability. A good user experience isn’t just about how quickly a video starts – it’s also about how reliably it plays. We buffer just enough content to help ensure smooth playback, while still keeping the initial load time short. If we buffer too little, users might experience interruptions or rebuffering after playback starts. If we buffer too much, the initial load time becomes unnecessarily long. On Smart TVs, where network conditions and device performance can vary widely, finding the right balance is crucial.
- Dedicate system resources to playback. Once the video starts, the app prioritises playback above all else. On lower-end Smart TVs especially, background activities like layout recalculations, animations, or fetching non-critical data can consume system resources that are much needed for smooth video playback. This can lead to dropped frames, audio sync issues, or even crashes – all of which harm the user experience. Dedicating resources to playback helps promote uninterrupted and high-quality streaming.
Create the Illusion of Increased Performance
Sometimes, you can make adjustments that create the perception of improved performance. For example, Magine Pro added support for a splash screen video, replacing the traditional static image shown when the app launches. Instead of staring at an unchanging screen, users can now experience an animation or short video, making the wait feel shorter and more engaging. This is a good example of perceived performance: even if the actual loading time remains the same, the experience feels smoother and faster. Especially on Smart TVs, where app startup can take a few seconds, this simple shift can significantly improve first impressions.
Adapt Animations to Match Lower-End Device Capability
Another important consideration is whether you can simplify animations within your apps. While smooth animations can greatly enhance the UX on high-end devices, older and low-end Smart TVs often struggle to render complex transitions or effects. Instead of forcing animations that end up looking clunky or laggy, it’s sometimes better to simplify – or even remove – movement altogether. In many cases, a cleaner, more static UI actually feels smoother and more polished than a jerky animation would. By adjusting animation complexity based on device capabilities, we ensure the app feels responsive and professional across a wide range of TVs.
Looking Ahead to the Future of Smart TV Video App Performance
Developing for Smart TVs is a constant battle between creating the best app experience for users on the latest high-end devices and maintaining support for older, legacy devices. If you’re wondering how the latest trends in big screen tech from the giants like Samsung and LG should influence your app development strategy, you should check out this blog from our Magine Pro colleague Rami Baarah. He looks forward to a future where performance tweaks like those we’ve described may become less necessary as on-board AI within the screens takes care of upscaling for us!
More Than Just A Pretty UI: Smart TV Performance Impacts the Bottom Line
Speed is more than a UX concern, it’s a business-critical factor because it directly affects viewer engagement, satisfaction, and retention. A sluggish experience can lead users to abandon your app before they ever see your content. At Magine Pro, we believe in performance-led design, where every interaction is optimised to drive value. Whether you’re building a premium VOD service or catering to a niche audience, investing in performance ensures your big-screen apps keep users watching and coming back for more.
Want to know how Magine Pro helps OTT services like Passionflix to master the Big Screen with apps for a wide range of Smart TVs? Download our e-guide: Go big or stay small? Why the Smart TV experience is essential for online streaming services.
Preparing for the Next Wave of Smart TVs: How to Navigate OS, AI, and UX Trends
In the battle for eyeballs, the big screen seems to be winning. YouTube’s CEO, Neal Mohan recently confirmed that TV screens have overtaken mobiles as the primary device for YouTube viewing in the US. And while the US leads the way, this shift is happening globally. Research from Ampere Analysis (Feb 2025) shows 76% of internet users in Europe now own a Smart TV. That’s a 25% increase over the past three years, mirroring a 25% rise in share of viewing for these devices since 2021.
At Magine Pro, we’ve been developing Smart TV streaming apps for over 12 years, giving us a front-row seat to this transformation. As more consumers shift to the big screen, we hear one major concern from OTT service providers: How can they stay ahead of the curve when Smart TV technology is so fragmented and constantly shifting?
Every year, CES and other tech expos are filled with announcements from giants like LG and Samsung showcasing features and upgrades aimed at driving consumer TV sales. Meanwhile, the already crowded Smart TV OS landscape keeps expanding. How are OTT services supposed to keep up? Should they invest resources into supporting multiple operating systems for reach, or focus on the latest trends to future-proof their apps?
To help answer these questions, I’ll break down some of the biggest trends likely to shape the industry in the next few years. Importantly, I’ll look at how smaller OTT services can prepare for them. In this blog I’ll explore:
- AI-Based Upscaling
- Auto-Translation
- Voice & Gesture-based Control
- Emerging Operating Systems
If you’re reviewing your OTT service’s Smart TV strategy, you can also download our e-guide: Go big or stay small? Why the Smart TV experience is essential for online streaming services.
Now let’s get stuck into those emerging trends!
AI-Based Upscaling: Seamless Smart TV UX Without The Compromises
For years, Smart TV app performance has been constrained by device limitations, bandwidth restrictions, and processing power. High frame rates, smooth animations, and seamless transitions require significant resources. As developers, we’re often forced to sacrifice visual fluidity to maintain stability across different TV models. But AI-based upscaling is set to change that, shifting the burden of performance optimisation from app developers to TV hardware itself.
AI-powered upscaling, like Nvidia’s DLSS (Deep Learning Super Sampling), has already transformed the gaming industry, using machine learning to boost resolution and frame rates in real-time. Now, Smart TV manufacturers are integrating similar technology to fill the gaps in frame rates and motion smoothness. This means that an app running at 30 frames per second (FPS) today could soon appear just as fluid as a 50FPS app, without developers needing to rewrite code or optimise animations for every individual device.
At Magine Pro, we see this as a major leap for OTT UX on Smart TVs. Historically, upscaling on TVs has focused only on the video, forcing app developers to strike a balance between animation quality and responsiveness in the UI, sometimes choosing simpler transitions or reducing visual effects to maintain app stability. With AI-enhanced motion processing becoming standard in new TVs, we expect this to allow for more upscaling in the app UI, allowing the next generation of streaming apps can be more dynamic, visually polished, and immersive, without compromising performance.
Key Takeaways for OTT Services
So what does this mean for OTT providers currently planning their Smart TV strategy? You can afford to focus less on maxing-out your FPS across multiple TV platforms to compete with the big names in streaming. Concentrate instead on creating consistent, scalable experiences and building engaging, visually rich interfaces, knowing that AI will handle the performance lift on supported devices. As AI-based processing becomes the norm, even smaller streaming services will be able to deliver a premium app experience, without the premium engineering overhead.
It’s not just about smoother UI animations. AI-powered upscaling could transform how OTT services approach video delivery for Smart TVs. If the TV itself can take lower-resolution streams and enhance them to near-4K or even 8K quality, operators can optimise their encoding strategy accordingly to cut CDN costs without sacrificing viewer experience.
On-Device Subtitle Translation: Lowering Barriers to OTT Localisation
Localisation has long been a challenge for OTT services expanding globally. Now, once again, hardware integration with AI could alleviate some of the hard work for content owners, getting the Smart TV hardware to perform automated, real-time translations directly on the device.
AI-driven translation tools are already familiar in web browsers. Now Smart TV manufacturers are beginning to integrate real-time subtitle translation directly into their operating systems. This means that rather than requiring streaming services to upload a separate subtitle file for every supported language, TVs will be able to dynamically translate dialogue into the viewer’s preferred language on the fly.
For OTT providers, this could significantly reduce localisation overhead—especially for smaller services looking to scale quickly into new markets. Instead of managing, storing, and encoding hundreds of subtitle variations, services could rely on the TV’s built-in AI to generate subtitles in real-time, unlocking faster time-to-market for new territories.
However, this shift comes with new UX considerations. If Smart TVs are generating and overlaying subtitles at the OS level, OTT services must ensure that their UI design doesn’t create conflicts. If a platform hardcodes subtitles into the video stream or places on-screen graphics in common subtitle areas, there’s a risk of clashing visual elements—leading to a messy, unreadable experience for viewers.
Key Takeaways for OTT Services
At Magine Pro, we know Smart TV apps must be built with flexibility in mind, ensuring subtitle placement adapts dynamically to maintain a consistent UX on all devices as individual manufacturers change their functionality. With Magine Pro’s white-label OTT platform, streaming services get expert guidance on Smart TV UI adaptations, ensuring their apps remain consistent and future-proofed as on-device AI capabilities evolve
While the AI-powered upscaling we already covered is an easy win for streaming services, AI-generated translations introduce a new layer of complexity. Generative AI is still imperfect, and OTT providers will need to weigh the benefits of rapid market expansion against the potential risks of inaccurate subtitles.
Voice and Gesture Control: The Future of Hands-Free Smart TV Navigation
For decades, the TV remote control has been the primary way viewers interact with their screens. But as Smart TVs become more sophisticated, voice and gesture-based navigation will revolutionise how users browse and control streaming apps. While these technologies are still evolving, major Smart TV manufacturers are already investing in AI-driven interfaces that allow users to interact with their TVs in more natural and intuitive ways.
Voice control is already mainstream – AI assistants like Alexa and Siri are now household names. On Smart TVs, voice-enabled remotes now let users search for content, change channels, and control playback with simple voice commands. Some platforms now also use camera-based tracking or motion sensors to allow viewers to navigate menus with hand movements instead of button presses. LG’s Magic Remote, already supported in the Magine Pro OTT Platform, is a step towards this, allowing users to employ their remote control like a mouse rather than being restricted to sequential up-down-right-left navigation.
Both voice and gesture control offer convenience and, for those who struggle to use traditional remotes, accessibility. However, there are still significant challenges with these technologies, especially when it comes to accuracy, consistency, and user adoption.
New search and navigation methods may require a rethink on button layouts, hover states, and menu navigation to accommodate touch-free interactions. Gesture-based navigation could also introduce new UX challenges, such as avoiding accidental selections or ensuring that on-screen prompts guide users effectively.
Key Takeaways for OTT Services
At Magine Pro, we believe OTT services should monitor these developments closely and ensure their apps are designed with flexibility to accommodate future interaction models. Since these technologies are still evolving, smaller OTT services should wait for greater standardisation before investing heavily. For now, it’s important to focus on creating clear, structured UIs that are adaptable to evolving Smart TV capabilities, as well as concentrating on improving metadata to power voice search and ensure content can easily be found by voice assistants. As an added benefit, the metadata work will also enhance personalised content recommendations for increased engagement in the shorter term.
Navigating The Shifting Smart TV OS Landscape
One of the biggest challenges for OTT service providers is keeping up with the fragmented Smart TV operating system (OS) landscape. With Samsung’s Tizen, LG’s webOS, Vizio, Roku, and Android TV, plus a steady stream of new or proprietary OS announcements, it’s difficult to predict which platforms will gain traction and which will fade into obscurity.
Each OS has its own development requirements, UI constraints, and feature set, making it costly and time-consuming for streaming services to build and maintain native apps for every platform. Additionally, while major players like Samsung and LG are working toward better standardisation, Smart TV platforms still have inconsistencies—from differing CSS rendering engines to unique input navigation behaviours.
Key Takeaways for OTT Services
For OTT providers, the key to future-proofing against OS fragmentation is flexibility. Instead of committing to bespoke app development for every new platform, a modular, scalable approach ensures that apps can adapt quickly as new operating systems emerge.
At Magine Pro, we solve this challenge by providing a single-codebase solution that supports multiple Smart TV platforms, ensuring a consistent user experience across devices. By focusing on cross-platform compatibility, streaming services can avoid getting locked into the complexities of individual OS ecosystems and instead scale efficiently as the market evolves.
Want to know how Magine Pro customers like Passionflix approach Smart TV apps? Download our e-guide: Go big or stay small? Why the Smart TV experience is essential for online streaming services.
The Return to TV: Why Viewers Choose Bigger Screens in the Streaming Era
Fifteen years ago, LG launched the first big-screen TVs with built-in streaming software, marking a pivotal moment in entertainment. Netflix, fresh from its DVD rental roots, embraced this shift and became a trailblazer in the streaming world. Reading this 2009 article from Wired is like peering into the past; There’s no mention of ‘apps’ or app stores, just “directly embedded software,” with a prescient observation about the future: “At this rate, those red Netflix envelopes in the mail could soon become a collector’s item.”
Fast forward to today, and the pace of change in TV viewing habits hasn’t slowed—it’s skyrocketed. Streaming services that focus solely on mobile devices or a limited range of TV platforms are at risk of falling behind. The barriers to distribution across all major TV platforms – whether due to cost, supplier limitations, or technical hurdles – are real, but the rewards of expansion are significant.
Video viewers are three times more likely to prefer watching on the Big Screen
This month saw the publication of the latest TiVo Video Trends Report with some eye-catching figures on big screen usage. Respondents to the Q2 2024 survey were around three times more likely to prefer watching video on TV than on smaller devices like phones, tablets, and PCs. This preference is especially pronounced for long-form content like TV shows and movies, while short-form content remains more popular on smartphones and tablets.
In the early days of OTT, the focus was on enabling viewers to watch content on any device, anytime, and anywhere, especially on mobile devices. While this on-the-go viewing experience remains appealing, the latest figures demonstrate that television is still the dominant choice for long-form content. As Smart TVs continue to evolve, equipped with major streaming apps for seamless access, their popularity is set to grow. In fact, the TiVo report also indicates that 45.1% of respondents cite built-in streaming apps as a key reason for purchasing a Smart TV, highlighting the enduring value of the big screen for viewers.
This growing preference for TVs as the primary device for consuming VOD content presents a substantial monetisation opportunity for streaming operators. By expanding distribution across more TV platforms, operators can tap into a broader audience and increase revenue streams. The pace of this shift is further reflected in data from Statista, in cooperation with NPAW, which examined VOD consumption per device worldwide. The findings indicate that TV remains a central player in the streaming ecosystem, increasingly squeezing out all other devices.
It’s no surprise then that the most common conversation we had with streaming services at IBC 2024 revolved around the evolving TV ecosystem and the challenges of building and maintaining bespoke applications across multiple platforms. Streaming operators are increasingly aware that viewers expect their services to be available across a range of devices, and they are eager to meet that demand. However, the landscape is becoming more complex, with companies like Amazon rumoured to be planning to introduce a new platform in 2025 and Samsung updating its operating system. This evolution makes it increasingly challenging for operators to manage and maintain their TV software ecosystems independently.
At Magine Pro, we understand these complexities and are equipped to help operators navigate them. Our extensive experience with multiple TV platforms, including Smart TV apps, positions us as a trusted partner for those looking to migrate to a more robust distribution model. While transitioning to a new platform can seem daunting, we can help mitigate risks and ensure a smooth process, allowing operators to capitalise on new opportunities.
Embracing change is crucial in the media and entertainment landscape. Learn more about switching to Magine Pro in our ebook, OTT Migration Made Easy. And if you’re interested in finding out about the benefits of being on the big screen, don’t miss our Whitepaper featuring case studies from the likes of US SVOD service Passionflix.
Case Study: QR Codes Enhancing the Smart TV Experience
How Magine Pro integrated QR code technology to streamline the sign-in and sign-up process for Smart TV streaming apps, making it faster and more user-friendly.
What is a QR code?
A Quick Response (QR) code is a two-dimensional barcode that can be scanned using a smartphone or tablet. It can store various types of information, including text, links, and images. By incorporating QR codes into the login process, service users can bypass manual input entirely—simply scanning a code to authenticate their account.
Motive: Friction in the Smart TV Sign-In Process
Logging into a Smart TV streaming app can be a frustrating experience for users. Manually typing login credentials with a remote control is time-consuming and cumbersome. Magine Pro set out to eliminate this friction by offering a seamless, QR-powered authentication method.
End User Benefits
- A seamless sign-in experience for registered users.
- Quicker and more convenient than typing in details with a TV remote to sign in or for new users to sign up.
- An effortless way for users to connect their TV to their streaming service account.
Solution: Integrating QR Codes into the Smart TV Experience
The QR code project was conceptualised during a Magine Pro engineering Hackday and began development in Q2 2022. The team took a Backend for Frontend (BFF) approach, ensuring that the QR code authentication system seamlessly integrated with the existing platform without disrupting the login flow.
Key Technical Considerations:
- Front-End Optimisation: Ensured smooth integration with Smart TV apps.
- Long Polling vs WebSockets: Opted for Long Polling to maintain compatibility and avoid conflicts with ongoing engineering projects.
How It Works: The QR Sign-In Journey
The steps to sign in to the TV app using a QR code
- Users download the compatible native app on their Vizio, LG or Samsung Smart TV.
- Once loaded, users will be asked to scan the QR code on-screen for quick sign-in, or manually enter a sign-in code via their mobile device.
- Users who scan the QR code will be asked to confirm the link and can then immediately begin streaming through the TV app.
Results & Insights: The Big-Screen Potential
Magine Pro’s QR code implementation has significantly improved the user experience, reducing login friction and enhancing engagement. To learn more about what we discovered during the QR technology build, including engineering lessons and UX/UI challenges, download our white paper, Go big or stay small? Why the Smart TV experience is essential for online streaming services.
Inside you’ll discover:
- Why native Smart TV apps are critical for OTT success.
- Key challenges in TV app development and how to navigate them.
- Exclusive insights from Passionflix founder Tosca Musk on running a specialist streaming service across multiple devices.
Head over to our homepage to find out more about Magine Pro’s extensive library of technical resources and experienced team that enables our customers to deliver seamless streaming experiences on all devices, including the big screen. You can also check out our experience page to learn more about our customers.
Don’t forget to subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, and products and discover which industry events we’ll be attending next.
White Paper | Why the Smart TV experience is essential for OTT
Smart TV or Connected TV technology is changing how subscribers of online streaming services experience entertainment. Viewers are no longer confined to smaller mobile screens or need to necessarily invest in secondary devices such as set-top boxes or game consoles to watch and share content on the big screen at home. This makes having a presence on Smart TV platforms increasingly attractive for OTT operators.
The challenge lies in developing apps for Smart TVs, which require a specialised understanding of the technology and its various ecosystems. This can be a complex and daunting prospect for OTT service providers who may lack the expertise or resources to do so. That’s where Magine Pro steps in – we provide comprehensive solutions for TV apps, both native to Smart TVs and those that require secondary devices, that simplify the process for our partners.
In our latest white paper, ‘Go big or stay small? Why the Smart TV experience is essential for online streaming services’ we explore why Magine Pro is best positioned to help OTT operators capitalise on the big-screen experience, enabling them to reach more viewers and grow their OTT business. In addition, we discuss why offering native Smart TV apps is essential for online streaming services. We also dive into the complexities of building TV apps, including how we at Magine Pro can enable big screens for our partners and their end users. And share insights from one of our partners, Passionflix founder Tosca Musk, on the realities of running a specialist streaming service on multiple devices, including the big screen.
Download the Smart TV-focused white paper now and discover the following:
- The rise in big-screen streaming and why Smart TV is essential for online streaming services.
- How TV apps are developed to deliver an optimal end-user experience.
- Case study that explores QR Codes and the Smart TV experience.
- Q&A with Passionflix founder Tosca Musk
And much more…
Find out more about Magine Pro’s extensive library of technical resources and experienced team that enable our partners to deliver seamless streaming experiences on all devices, including the big screen, here. You can also head over to our experience page to learn more about our partners.
Don’t forget to subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and to find out which industry events we’ll be attending next.