SVOD FILM SERVICE

Passionflix

An SVOD service designed to house Passionflix’s library of specialist romance content.

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CUSTOMER
Passionflix
CLIENTS
  • Web
  • iOS
  • Android
  • Samsung TV
  • Roku
  • Vizio
  • Chromecast
  • TECHNOLOGY
  • CRM
  • CMS
  • CDN
  • DRM
  • APP ICON
    Founded by TV and movie producers, Passionflix is an online video streaming service that is home to a library of classic romantic content as well as original movies and series that are based on best-selling romance novels.

    Challenge

    Passionflix partnered with Magine Pro to create a subscription video-on-demand service, designed to target their key audience and monetise their library of VOD content. The service was required to be available on multiple devices and launch initially in the US before expanding into 150 other countries around the world.

    Solution

  • Create a Passionflix branded SVOD OTT service for multiple devices (iOS, web, Android and Samsung TV) on Magine Pro’s proven platform.
  • Leverage Magine Pro’s Media Pipeline and multivariate DRM platform to securely ingest, transcode and protect movie studio content, as well as Passionflix’s own original content.
  • Ingest and integrate Passionflix’s VOD assets metadata into Magine Pro’s Management Console, giving Passionflix back-end control to edit and manage metadata and enforce content rights.
  • Give Passsionflix secure access to Magine Pro’s web-based CMS, the Magine Pro Console in order to curate their service and manage/edit content categories and highlights.
  • Usage of Magine Pro CRM for subscriber management and payment integration with Adyen.
  • Leverage Magine Pro’s CDN provisioning network and distribution infrastructure to ensure high-quality and low-latency video streams 24/7 to all requesting devices.
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    Results

    Magine Pro provided a full end-to-end service for Passionflix, creating a custom subscription-based online video platform for their library of content. The service has been designed to accommodate a specific target audience, interested in romance themed video content, and is available on multiple devices, including web, Android, iOS and Samsung TV.

    Magine Pro also provides Passionflix back-end control via the Magine Pro Console, enabling them to curate recommended content and content categories. The Passionflix service is available to audiences around the world with geo-block applied only to studio content restricted for viewing in the United States.

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    quote_passionflix

    I wanted an end-to-end solution that could scale in a reliable way for our future expansion. By placing Passionflix on the Magine Pro platform we could focus on content and marketing.

    -Tosca Musk, Founder & CEO of Passionflix

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