From Vertical Video to Smart TVs: What’s Next for OTT Streaming in 2025
As 2024 comes to a close, it’s the perfect time to reflect on the remarkable shifts we’ve seen in the OTT industry over the past year. Key trends are reshaping how content owners approach their digital strategies, and with consumer habits evolving rapidly, there’s a wealth of opportunity and innovation on the horizon. According to the Oliver Wyman Global Consumer Survey, video remains the dominant service across Europe, with an average of 1.5 subscriptions per capita. Yet, what’s particularly noteworthy is that around 30% of consumers still don’t have active subscriptions, presenting room for further growth. Alongside this, we’re seeing a shift in viewing preferences: TiVo’s Video Trends Report revealed that viewers are now three times more likely to watch content on TV screens rather than mobile devices.
Building on this, 2024 has also marked a significant rise in vertical video streaming, a trend that goes far beyond platforms like TikTok and Instagram Reels. The New York Times reported that services like ReelShort are transforming content consumption with short, minute-long soap operas and dramas. With production costs under $300,000 per feature and revenue reaching $22 million by December 2024, vertical video is proving both cost-effective and highly profitable. Some viewers have even spent up to $20 to continue watching episodes, showing just how successful these models can be in monetization. During my recent IBC panel discussion, I noted how TikTok’s success lies in removing the decision burden through algorithmic content delivery, so the question remains for 2025, if the mix of short form, different monetization models and low production costs, will continue to serve niche segments.
At Magine Pro, our partnerships in 2024 have given us an up-close look at the changes sweeping through the industry. We launched several successful niche streaming services, including Kulturwelt+, which delivers cultural content to German-speaking audiences, providing valuable insights into the growing demand for specialised, localised content. Additionally, our rapid migration of Filmicca’s platform in just three weeks highlighted the increasing need for efficiency and flexibility in the OTT space. These hands-on experiences have deepened our understanding of the evolving landscape, and as we look ahead to 2025, we anticipate several key trends that will continue to shape the OTT industry.
- Vertical Video Integration is one of the trends we expect to grow in 2025. Traditional streaming services will need to consider incorporating vertical video formats to engage younger, mobile-centric audiences. Unlike Quibi’s previous attempt, services like ReelShort have succeeded by focusing on specific genres and demographics. The platform’s 75% female audience demonstrates the power of targeted content strategies. In 2025, we expect more streaming services to experiment with hybrid formats that combine traditional and vertical viewing experiences, allowing them to reach broader audiences in innovative ways.
- Smart TV Growth. As the shift toward larger screens continues, Smart TV applications will become even more essential. Our data shows an 80% increase in TV screen viewership compared to smaller devices, signalling that bigger screens are becoming the preferred choice for consumers. Streaming services will need to prioritise smart TV apps and ensure seamless integration to meet this growing demand.
- As the streaming space becomes more competitive, Hybrid Monetization Models will be key to success. With subscription fatigue becoming more widespread, successful platforms will need to embrace flexible monetization strategies that blend SVOD, TVOD, and AVOD models. This adaptability will allow them to meet consumer demand for choice, while also diversifying revenue streams.
- Personalisation at Scale will continue to be a priority. The Oliver Wyman Survey found that bundling and personalised content recommendations are top of mind for users, with 31% of European subscribers willing to pay extra for enhanced features. As personalisation technology advances, streaming services will need to deliver more tailored experiences to keep pace with consumer expectations.
- Finally, as the industry becomes more competitive, Operational Efficiency will be crucial. Streaming services will increasingly focus on improving their operational processes through automation and simplified tech stacks. This will enable them to maintain profitability while delivering exceptional experiences to viewers.
For content owners, 2025 will be about making strategic choices in technology partnerships. The days of building complex in-house solutions are giving way to proven, scalable platforms that can deliver immediate results while controlling costs.
At Magine Pro, we’re committed to helping content owners navigate these changes. With our end-to-end OTT platform, we provide the tools and expertise needed to create engaging streaming experiences that foster viewer retention and revenue growth. As we enter 2025, there’s no doubt that the opportunities in streaming remain substantial. The key to success will be striking the right balance between traditional viewing experiences and new, emerging formats, all while combining compelling content with technical excellence and operational efficiency. Those who can do this will be well-positioned to resonate with their audiences and thrive in an increasingly competitive market.
Curious about how the key trends shaping OTT in 2025 could impact your business?
Discover how Magine Pro can help you stay ahead of the curve with personalised streaming experiences, smart TV integration, and hybrid monetization models. Book a meeting with us for a demo and learn how our flexible platform can help you navigate the evolving OTT landscape and drive growth.
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The Return to TV: Why Viewers Choose Bigger Screens in the Streaming Era
Fifteen years ago, LG launched the first big-screen TVs with built-in streaming software, marking a pivotal moment in entertainment. Netflix, fresh from its DVD rental roots, embraced this shift and became a trailblazer in the streaming world. Reading this 2009 article from Wired is like peering into the past; There’s no mention of ‘apps’ or app stores, just “directly embedded software,” with a prescient observation about the future: “At this rate, those red Netflix envelopes in the mail could soon become a collector’s item.”
Fast forward to today, and the pace of change in TV viewing habits hasn’t slowed—it’s skyrocketed. Streaming services that focus solely on mobile devices or a limited range of TV platforms are at risk of falling behind. The barriers to distribution across all major TV platforms – whether due to cost, supplier limitations, or technical hurdles – are real, but the rewards of expansion are significant.
Video viewers are three times more likely to prefer watching on the Big Screen
This month saw the publication of the latest TiVo Video Trends Report with some eye-catching figures on big screen usage. Respondents to the Q2 2024 survey were around three times more likely to prefer watching video on TV than on smaller devices like phones, tablets, and PCs. This preference is especially pronounced for long-form content like TV shows and movies, while short-form content remains more popular on smartphones and tablets.
In the early days of OTT, the focus was on enabling viewers to watch content on any device, anytime, and anywhere, especially on mobile devices. While this on-the-go viewing experience remains appealing, the latest figures demonstrate that television is still the dominant choice for long-form content. As Smart TVs continue to evolve, equipped with major streaming apps for seamless access, their popularity is set to grow. In fact, the TiVo report also indicates that 45.1% of respondents cite built-in streaming apps as a key reason for purchasing a Smart TV, highlighting the enduring value of the big screen for viewers.
This growing preference for TVs as the primary device for consuming VOD content presents a substantial monetisation opportunity for streaming operators. By expanding distribution across more TV platforms, operators can tap into a broader audience and increase revenue streams. The pace of this shift is further reflected in data from Statista, in cooperation with NPAW, which examined VOD consumption per device worldwide. The findings indicate that TV remains a central player in the streaming ecosystem, increasingly squeezing out all other devices.
It’s no surprise then that the most common conversation we had with streaming services at IBC 2024 revolved around the evolving TV ecosystem and the challenges of building and maintaining bespoke applications across multiple platforms. Streaming operators are increasingly aware that viewers expect their services to be available across a range of devices, and they are eager to meet that demand. However, the landscape is becoming more complex, with companies like Amazon rumoured to be planning to introduce a new platform in 2025 and Samsung updating its operating system. This evolution makes it increasingly challenging for operators to manage and maintain their TV software ecosystems independently.
At Magine Pro, we understand these complexities and are equipped to help operators navigate them. Our extensive experience with multiple TV platforms, including Smart TV apps, positions us as a trusted partner for those looking to migrate to a more robust distribution model. While transitioning to a new platform can seem daunting, we can help mitigate risks and ensure a smooth process, allowing operators to capitalise on new opportunities.
Embracing change is crucial in the media and entertainment landscape. Learn more about switching to Magine Pro in our ebook, OTT Migration Made Easy. And if you’re interested in finding out about the benefits of being on the big screen, don’t miss our Whitepaper featuring case studies from the likes of US SVOD service Passionflix.
Why OTT Needs to Simplify: Insights from IBC 2024
If there’s one phrase that kept coming up in nearly every conversation at IBC 2024, it was operational & cost efficiency. As OTT services become more complex, media companies are losing focus on what they do best: delivering great content and building lasting audience relationships.
At Magine Pro, the message we kept hearing from customers and industry peers was clear: “We need to simplify.” And that’s exactly what we’re focused on.
Why simplification is the key to OTT success
While the smaller niche OTT players have always looked for a one-stop platform that offers all the tools they need, many others have built intricate, multi-vendor technology stacks to keep pace with the market. Several of these, including significantly sized broadcasters and VOD services, are now finding this approach is starting to show its challenges. When you’re constantly juggling different vendors, integrating new technologies, and troubleshooting your stack, you lose valuable time and energy that should be spent engaging your audience.
At IBC, one of the hottest topics on our stand was the need to streamline these operations. More and more media companies are looking for ways to outsource their entire tech stack. They want a single partner who can handle everything from the platform to the applications, so they can focus on the big picture. This is where Magine Pro comes in.
We’ve seen a real shift in mindset. Companies are migrating to our platform because they realise that operational effectiveness and cost-efficiency are just as important as the content itself. By outsourcing their technology to a partner like Magine Pro, they get to simplify, innovate, and concentrate on what really matters: building their brand and winning over audiences.
Navigating subscription fatigue: The top challenge for 2025 and beyond
Subscription fatigue was another major theme at IBC. With disposable income stretched, services are fighting for attention in a saturated market. Consumers are becoming more selective and churn rates are rising. We’ve been putting a lot of energy into this area at Magine Pro, focusing on adding lifecycle management tools to our OTT Platform and helping our clients to keep users engaged for the long haul.
One of the things I’m most excited about is how we’ve optimised our billing platform to monitor, manage and reduce passive and active churn. It’s not just about keeping users from cancelling their subscriptions. It’s about winning them back with the right tools. This means better payment options, more engaging notifications, or curated content recommendations that keep them coming back. I believe this is going to be one of the defining challenges of the coming few years, and it’s something we’re ready to tackle head-on.
The power of partnerships in a changing industry
It’s clear that partnerships are also going to be important success criteria in the future of OTT. While there’s plenty of talk about consolidation, the real need is for companies to work together to better serve their audiences. Going it alone is becoming less viable.
At Magine Pro, we see this first-hand in our work with tier 2 and tier 3 media companies, broadcasters, and niche video-on-demand providers. Many of these organisations come from a media background, not technology. Simplifying technology for them, bringing them a complete solution but also working with a wide range of partners to meet their needs, allows them to stay agile and growth-focused, putting their energies into curating content and engaging their audience.
Why experience still matters in OTT
Something that doesn’t get talked about enough in our industry is the value of experience. There’s a lot of new technology and fresh ideas out there, but there’s also a lot to be said for working with a partner who has been through it all before. Magine Pro has been around since 2012, and before we shifted to a B2B model, we were running a direct-to-consumer service ourselves.
That experience—of being on the frontlines of the DTC market—still informs everything we do today. We’ve lived through the challenges of consumer acquisition, content curation, and churn management, and we’ve applied those lessons to how we serve our clients now. We’re not just another technology vendor. We’re a partner who understands the entire lifecycle of the video service business.
At IBC, it was clear that this experience resonates with our clients and the potential customers we spoke to. In a crowded marketplace where technology can often feel commoditized, our ability to offer deep, hands-on expertise is what sets us apart. We’re not just delivering a platform; we’re helping our clients navigate the complexities of a shifting industry.
What’s next?
IBC 2024 may be over, but the conversations we had will continue to shape our approach in the coming months. The message from our clients and partners is clear: simplicity, partnership, and user engagement are the keys to success in OTT.
Here’s to the next phase of OTT, and to keeping things simple!
If you’d like to know more about how Magine Pro’s OTT platform helps services to simplify their operations, why not book a demo?
Panel Discussion: Benefits and Challenges of Migrating from Legacy Systems
In a fast-paced market increasingly driven by profitability, video service providers are re-evaluating the benefits of moving from custom, in-house solutions to Software-as-a-Service (SaaS) models. This shift from internal development to partnering with established OTT platform providers offers a strategic advantage for operators. By leveraging these platforms, service providers gain access to comprehensive end-to-end solutions, specialised expertise, and significant cost savings.
At IBC 2024, these topics will be explored in depth during the panel session, “Moving with the Times: Benefits and Challenges of Migrating from Legacy Systems” This session will feature a detailed discussion of the key considerations and impacts of such a transition.
Magine Pro’s CEO, Matthew Wilkinson, will join a panel of industry experts to share insights on supporting service providers through migrations. The discussion will address crucial questions, including how OTT platform providers minimise downtime and disruptions during the migration process, ensuring a seamless transition for operators and their subscribers.
Panel Details:
Location: IBC Content Everywhere Stage 1 (Hall 5, 5.A28)
Date & Time: 14 Sep 2024 at 10:45 – 11:30am
Moderator: Ophélie Boucaud, Principal Analyst at DATAXIS
Panelists:
- Matthew Wilkinson, CEO at Magine Pro
- Fredrik Andersson, SVP Accedo SaaS Solutions at Accedo
- Gary Hamer, Chief Commercial Officer at SmartLabs
Add This Session to Your IBC Calendar: Moving with the Times: Benefits and Challenges of Migrating from Legacy Systems
If you’re looking to simplify your service migration, download our latest e-guide, ‘How To Upgrade Your Streaming Service: OTT Migration Made Easy‘. For an in-person chat with Matthew and the team book a meeting at IBC 2024 to explore how our robust, scalable OTT platform can drive meaningful results for your business.
About Matthew Wilkinson, CEO at Magine Pro:
Matthew has over 18 years of experience in Telecom & IT, working with clients in the IT & Cloud, and Media Domains, with deep experience in software development & delivery, SaaS, and enterprise solutions, and previously held various leadership roles in strategy & delivery.
Linkedin: https://www.linkedin.com/in/matthewpwilkinson/
If you are keen to find out more about the panel session and/or our streaming solutions, get in touch with us today. We also have some useful insights and resources available on our blog and free to download white papers, ebooks and more.
The Rise of LLMs and AGI in a Dynamic Tech Landscape
In recent years, technology hype cycles, notably Blockchains/Crypto and the Metaverse, have captured attention, spurred by a macro environment amplifying their visibility. A persistent question remains: What real-world problems do they solve, and what is their potential market reach? Despite ongoing relevance, significant behavioural barriers hinder mass adoption, such as trust issues in Crypto and social concerns in the Metaverse.
In this landscape, Large Language Models (LLMs) and the potential progress towards Artificial General Intelligence (AGI), particularly ChatGPT, have quietly emerged. They have swiftly gained user attention and recognition for their tangible value. Today, AGI is transitioning from novelty to utility, presenting two key perspectives:
Acceleration: Large Language Models (LLMs), akin to computing and the internet, serve as a transformative utility, laying the foundation for generalised applications. This empowers teams to not only access knowledge faster but also generate new solutions from existing information. The World Wide Web gave users access to the world’s knowledge, but LLMs take this a step further, by acting as the “intelligent” gateway to the knowledge and importantly being able to create new solutions from existing knowledge.
Generation: LLMs facilitate the generation of diverse content, including text, images, and gradually video, and this will inevitably disrupt workflows and the creative processes, prompting a pendulum swing between control (regulation, intellectual property safeguards) and creativity. Content generation will open the floodgates to even more User-Generated Content (UGC), by lowering the barrier to entry, but it should also augment, not replace, the creative process.
Despite its remarkable potential, we are still in the early stages of this new utility, much like when Tim Berners-Lee published his paper on the WWW. Similar to the WWW’s foundation, it will create an evolving ecosystem of services and platforms built upon LLMs. Challenges lie ahead, but opportunities will emerge. Learning and leveraging this new utility will be crucial in navigating the dynamic tech landscape impacting the future of work, businesses, and our day-to-day services.
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Interested in LLMs and AGI? Reach out to the tech-savvy Magine Pro team for more insights. You can also explore our blog for more CEO insights with Matthew Wilkinson.
Learn about our flexible OTT platform and download our free white papers and ebooks on our website.
Navigating the Future of Streaming: 5 Key Takeaways from IBC 2023
Matthew Wilkinson, CEO of Magine Pro, shares his insights on IBC 2023, highlighting five crucial lessons for navigating the future of streaming.
A month has passed since our participation at IBC 2023 in Amsterdam. This year, the event saw a remarkable surge in attendance and was a real reflection of an industry in constant flux. Beyond the customary customer value demonstrations, IBC remains an event of strategic importance, offering a unique opportunity to gain valuable insights, driving the acceleration of our understanding of market dynamics and customer needs.
With that being said, here our five key takeaways from IBC 2023:
1. Pacing with Technology Trends
The industry’s innovation pace is relentless. Attending IBC to discover new solutions and technological advancements might already place you behind the curve. At Magine Pro, we’ve embraced Large Language Models like ChatGPT to augment our metadata and streamline workflows. The initial allure of this technology might wane, but its implementation promises significant and rapid business impact.
2. Navigating Market Shifts
The past 18 months have seen a profound shift in the macroeconomic landscape, with diminished capital availability and elevated performance expectations from streaming industry investors. This transformation is driving us to innovate swiftly, to prioritise return on investment and realise cost reductions & service. The reins of decision-making have shifted from CTOs to CFOs, who demand improved ROI, especially in content investments.
3. Content, Content, Content
Success in this evolving landscape centres around content strategies and strategic partnerships to reach audiences. Service providers can no longer afford to deploy capital to build and integrate both the technology and invest in content; businesses must be focused on validating the go to market hypothesis, and the “product” consumers demand is content, not the technology behind the scenes. Capital needs to be deployed smartly to drive customer acquisition, engagement and retention – and building a customer technology stack, will not significantly optimise for this much better than outsourced platforms.
4. Embracing Broader Horizons
It is imperative to consider the broader context beyond traditional streaming. Evolving technology consumption behaviours, notably influenced by platforms like TikTok, are reshaping how consumers engage with media and allocate their time. The traditional streaming media market must evolve to align with changing consumer expectations, and proactive innovation can capitalise on shifting preferences.
5. Readiness for Transformation
The industry is poised at a crossroads. As we look to the future, our success hinges on our adaptability and innovative spirit. Prioritising content, leveraging technology, and anticipating evolving consumer behaviour will position us to thrive in this dynamic landscape.
On a last note, I’ll leave you with a quote from a meeting with an industry peer “There’s opportunity for everyone to succeed in the market – we just need to figure out how!”
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If you weren’t able to attend the IBC this year and missed the panel discussion ‘Building an OTT Video Service – Custom Build or Managed Service’, where Matthew shared insights alongside other industry experts, don’t worry! You can catch up on the panel right here.
Want to find out more about navigating the future of streaming and how Magine Pro can help? Get in touch or book a meeting with a member of the team to find out more. We also have some useful insights and resources available on our blog and free to download white papers, ebooks and more.
Panel Discussion: Building an OTT video service
It’s no secret that the way we consume video content has drastically changed over the years. The popularity of online streaming services has increased significantly across the world. However, building an OTT video service is no easy feat, which is why it’s essential for operators and those considering launching a service to catch up on the free panel discussion ‘Building an OTT Video Service – Custom Build or Managed Service’ that took place at IBC 2023 in Amsterdam this September.
During the panel discussion, Magine Pro’s CEO Matthew Wilkinson joined other industry experts to discuss the best approaches to launching an online video streaming service and tackling important questions such as, should you build a custom service, or opt for a managed service platform? Is it better to go with in-house development or outsource? The panelists offer valuable insights on each option and more. They also explore the relevance of a hybrid approach for incumbent players, and the role of the CDN.
WATCH THE PANEL HERE
Moderated by Ian Nock, Vice Chair of IET Media, and features the following industry experts:
- Matthew Wilkinson, CEO at Magine Pro
- Manish Sinha, VP, and Business Head of OTT Solutions & Services at TO THE NEW
- François Collobert, CDN Product Manager at Orange International Carriers
Want to learn more about how Magine Pro can help you build and launch a successful OTT business? Book a meeting with us and experience our OTT platform firsthand and gain valuable insights into how our robust and scalable streaming solutions can benefit you.
About Matthew Wilkinson, CEO at Magine Pro:
Matthew has over 18 years of experience in Telecom & IT, working with clients in the IT & Cloud, and Media Domains, with deep experience in software development & delivery, SaaS, and enterprise solutions, and previously held various leadership roles in strategy & delivery.
Email: matthew.wilkinson@magine.com
Linkedin: https://www.linkedin.com/in/matthewpwilkinson/
If you are keen to find out more about the panel session and/or our streaming solutions, get in touch with us today. We also have some useful insights and resources available on our blog and free to download white papers, ebooks and more.
PANEL: Key considerations when launching an OTT service
Catch up on the IBC panel discussion, ‘Key considerations when launching an OTT service’ with Magine Pro CEO Matthew Wilkinson.
During IBC 2023 in Amsterdam last month, our CEO Matthew Wilkinson joined a panel discussion focused on the opportunities still available to brands looking to launch streaming services that serve relevant content to clearly defined audiences. The session explored each of the speakers’ years of experience and industry research alongside:
• The opportunities and challenges partnerships bring to OTT entrants.
• What services and brands should look for in a partnership?
• What connected TV can offer to brands and the most common barriers to entry.
• How technology can help win and keep the audience’s attention.
Meet the panel speakers:
- Matthew Wilkinson, CEO of Magine Pro. Matthew shares insights from our recently published white paper with Omdia that explores how strategic partnerships can provide avenues for growth in OTT.
- Matthew Duhig, Co-Founder & Managing Director of FX Digital. Matt Duhig has a deep passion for Connected Technologies and has strong experience delivering global products across Connected TV for some of the worlds largest content producers.
- Gary Hamer, SVP Sales & Business Development at Smartlabs. Gary Hamer leads Smartlabs international expansion plans and has years of experience in the Pay TV technologies field.
MODERATOR: Hayley Bull, Director, 3vision. Hayley is Director of leading global content and TV consultancy 3Vision. She has an in-depth understanding of industry developments and trends and has helped global companies like Intel, Airbus, and Vodafone with building their content businesses.
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Watch the panel session: Key considerations when launching an OTT content service.
Run time: 50 minutes
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You can also download our latest white paper now, Advancing OTT audience capture: how strategic partnerships provide avenues for growth, which features original research by Omdia, highlighting why partnerships are key to delivering sufficient online video growth and, specifically, the impact of bundling and aggregation partnerships with the likes of telcos and Pay-TV operators. The white paper also includes insights from Magine Pro partners who share their experiences on how partnerships have improved their service discoverability, acquisition and growth.
Learn more about Magine Pro’s flexible OTT solutions and how we can help you build and launch a successful OTT business here. And head to our experience page to check out our partners and case studies.
You can also subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, and products, and to find out which industry events we’ll be attending next.
WEBINAR | Why partnerships are key to delivering online video growth
In a fiercely competitive market, no online video service can succeed on its own; partnerships have become essential. The online video space in the past years has seen a rise in partnerships of various forms, including those that mimic the pay-TV platform as a content aggregator but with a higher degree of flexibility and openness.
In our latest webinar, Magine Pro and Omdia are joined by experienced OTT operator, CEO and founder of Paus, Rishi Kapoor, to discuss how partnerships can drive discoverability, customer acquisition and growth for online video services.
The session features:
- A first look at Omdia’s research, on behalf of Magine Pro, that reviews the online video market and the rise in partnerships, including how Virtual pay-TV services selectively aggregate to differentiate.
- How Telcos are currently leading in the aggregation of SVOD services.
- The advantages of strategic brand partnerships for improved online video service discoverability, acquisition and growth.
- Expert OTT operator shares insights and experiences of partnerships.
Duration: 1 hour
WATCH THE WEBINAR ON-DEMAND NOW
Webinar speakers include:
Matthew Wilkinson is CEO of Magine Pro, which enables partners operating globally to build thriving OTT businesses with live TV and Video-On-Demand platforms. Matthew is responsible for the sales, innovation, delivery, and development of the Magine Pro product globally.
Matthew has over 18 years of experience in Telecom & IT, working with clients in the IT & Cloud, and Media Domains, with deep experience in software development & delivery, SaaS and enterprise solutions, and previously held various leadership roles in strategy & delivery.
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Rishi is an experienced professional in film distribution both UK and Internationally. A former executive at Sony Pictures, Universal Studios, Warner Bros. and Disney. After many years working on distribution deals with Netflix, Amazon and Apple, he turned his attention to the Independent film space, supporting independent filmmakers at paus.tv.
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As part of Omdia’s media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence.
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Watch On-Demand: Why partnerships are key to delivering online video growth
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To learn more about Magine Pro’s partners, including Paus, head to our experience page. You can find out more about our flexible OTT solutions and how we can help you build and launch a successful OTT business here.
Subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and find out which industry events we’ll be attending next.
WEBINAR | Ways to Build, Engage and Retain Online Audiences
Join Magine Pro CEO Matthew Wilkinson in the recent IBC hosted webinar, ‘Ways to build, engage and retain online audiences’.
Building and retaining an audience is essential to the success of all broadcasters, video service providers and content creators. In this IBC hosted webinar session, Magine Pro’s CEO Matthew Wilkinson and fellow speakers discuss the different approaches needed to attract and grow an audience successfully.
Meet the speakers and find out more about what’s discussed during the session:
- Matthew Wilkinson, CEO of Magine Pro. Matthew shares insights from our recently published white paper with Omdia that explores consumer behaviour around discoverability during the session.
- Ed Abis, Managing Director at Never.no. Ed talks about the tools and strategies employed by content producers, rights holders and sporting institutions to engage with their fans, audiences and viewers.
- Joe Foster, co-founder of Easel TV. Joe shares a pandemic case study in which his company’s SaaS OTT platform was deployed to enable one London theatre to host and sell live and recorded productions and was then expanded and extended as a shared service for multiple theatres to offer an ongoing programme to an aggregated audience of theatre lovers.
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Run time: 45 minutes
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You can also download our latest white paper now, OTT Discovery: How to stand out amongst the crowd, which features Omdia’s full report, as well as an overview of product features and marketing essentials for new online streaming services to drive awareness, cultivate brand credibility and trust and increase conversion rates.
Find out more about Magine Pro’s flexible OTT solutions and how we can help you build and launch a successful OTT business here. And head to our experience page to check out our partners and case studies.
Subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and find out which industry events we’ll be attending next.