Efficiency, Scalability & Agentic AI: Inside Magine Pro’s Vision for the Future of OTT
How do you keep innovating in OTT when every new feature risks adding more complexity? It’s a crucial question for any video service that’s weighing up the pros and cons of different OTT platforms.
With decades of OTT experience between them, in both vendor and broadcaster roles, Magine Pro’s CEO, Matthew Wilkinson, and Head of Engineering & Operations Marcus Lindén, have seen plenty of innovation in the space.
So when they sat down to discuss how the next generation of OTT services will be built, we knew they’d have plenty of opinions on what it takes to balance speed, scalability, and innovation in a changing market. You can watch the video of them in conversation at the bottom of this blog.
Buy vs Build: The age-old debate comes of age in the cloud era
Drawing on their combined experience across broadcasting, product, and engineering, and Marcus’s background working with one of Sweden’s biggest broadcasters, the conversation touches on the continuing debates between best-of-breed and end-to-end platform strategies. While best-of-breed architectures allow operators to select specialist vendors, they can also add layers of complexity, product management, and cost. Watch the video to learn how Magine Pro’s integrated approach reduces that overhead, helping operators launch, manage, and evolve their services faster, with one partner accountable for the full OTT chain.
Agentic Coding: More than just the industry’s next buzzword
The discussion also highlights how Magine Pro is harnessing Agentic AI to transform its engineering workflows. Rather than adding isolated AI features, the team is applying Agentic coding to accelerate the entire product lifecycle: moving from concept to customer feedback in days instead of months. This approach enables faster iteration, continuous improvement, and earlier delivery of new functionality.
What’s Next From Magine Pro?
Finally, Matthew and Marcus reveal how the upcoming evolution of Console, Magine Pro’s orchestration and admin tool, will give operators more context and control. From catalogue management and billing to user engagement and churn prevention, Console puts actionable insights and configurability at the heart of every OTT service.
Watch the full video conversation below:
Want to continue the discussion with our team? Why not book a meeting to discuss how the Magine Pro OTT platform can help you redefine efficiency in your OTT operations?
PANEL: Key considerations when launching an OTT service
Catch up on the IBC panel discussion, ‘Key considerations when launching an OTT service’ with Magine Pro CEO Matthew Wilkinson.
During IBC 2023 in Amsterdam last month, our CEO Matthew Wilkinson joined a panel discussion focused on the opportunities still available to brands looking to launch streaming services that serve relevant content to clearly defined audiences. The session explored each of the speakers’ years of experience and industry research alongside:
• The opportunities and challenges partnerships bring to OTT entrants.
• What services and brands should look for in a partnership?
• What connected TV can offer to brands and the most common barriers to entry.
• How technology can help win and keep the audience’s attention.
Meet the panel speakers:
- Matthew Wilkinson, CEO of Magine Pro. Matthew shares insights from our recently published white paper with Omdia that explores how strategic partnerships can provide avenues for growth in OTT.
- Matthew Duhig, Co-Founder & Managing Director of FX Digital. Matt Duhig has a deep passion for Connected Technologies and has strong experience delivering global products across Connected TV for some of the worlds largest content producers.
- Gary Hamer, SVP Sales & Business Development at Smartlabs. Gary Hamer leads Smartlabs international expansion plans and has years of experience in the Pay TV technologies field.
MODERATOR: Hayley Bull, Director, 3vision. Hayley is Director of leading global content and TV consultancy 3Vision. She has an in-depth understanding of industry developments and trends and has helped global companies like Intel, Airbus, and Vodafone with building their content businesses.
_____________________________________________________________________________________
Watch the panel session: Key considerations when launching an OTT content service.
Run time: 50 minutes
_____________________________________________________________________________________
You can also download our latest white paper now, Advancing OTT audience capture: how strategic partnerships provide avenues for growth, which features original research by Omdia, highlighting why partnerships are key to delivering sufficient online video growth and, specifically, the impact of bundling and aggregation partnerships with the likes of telcos and Pay-TV operators. The white paper also includes insights from Magine Pro partners who share their experiences on how partnerships have improved their service discoverability, acquisition and growth.
Learn more about Magine Pro’s flexible OTT solutions and how we can help you build and launch a successful OTT business here. And head to our experience page to check out our partners and case studies.
You can also subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, and products, and to find out which industry events we’ll be attending next.
Telco TV: The Convergence of Broadcast and Telecoms
This week, we attended IBC in Amsterdam. IBC is one of the world’s most influential media, entertainment, and technology shows. The annual exhibition and conference brings together industry leaders from around the world to discover the latest innovation in technology and debate the current challenges and opportunities facing the electronic media and entertainment industry.
During IBC, Magine Pro’s Head of Commercial Operations, Fredrik Engdahl took part in the panel debate, ‘Telco TV: The Convergence of Broadcast and Telecoms’. If you missed the session on Monday at the Content Hub, don’t worry you can catch up below.
Fredrik presents his views on the current state of the industry and specifically how telcos can successfully move into the OTT market by either vertical integration or through partnerships. The panelists also debate the future of telcos in OTT and how through partnerships they can leverage each other’s strengths to provide the best customer experiences.
You can watch the session in full below.
You can also check out Fredrik’s latest blog post ‘Operators and OTT, live together in perfect harmony’ where he discusses the issue in more depth.