The Secret to Crafting an Engaging UX/UI for Streaming Services

A standout user experience (UX) isn’t just nice-to-have—it’s a necessity. With countless streaming platforms competing for viewers’ attention, having a seamless, content-focused user interface (UI) can turn occasional viewers into loyal subscribers. At Magine Pro, we understand that crafting an engaging UX/UI is essential for improving user satisfaction and retention rates.

Introducing Our Expert E-Guide: Behind the Screens

In our latest e-guide, Behind the Screens: Crafting Immersive UX/UI for Streaming Services, we provide operators with essential insights needed to create a cohesive and engaging UX/UI. Drawing from our years of consumer market experience and expertise as a leading OTT platform provider, we have distilled proven strategies that elevate the viewing experience.

A spread of the Ebook

What You Will Discover

Packed with insights, this guide covers:

  • Intuitive Navigation and Content Discovery: Learn proven strategies that keep users engaged and enhance satisfaction.
  • Responsive Design Practices: Discover how to ensure seamless user experiences across all devices, fostering brand loyalty.
  • Tools and Techniques for Viewer Engagement: Implement practical methods to maximize user retention and drive revenue growth.
  • Expert Insights: Gain exclusive knowledge from our Head of Product & Platform, Fabienne Antonin, in a detailed Q&A.
    and much more…

DOWNLOAD E-GUIDE

These strategies have already enabled Magine Pro clients to achieve increased engagement and subscriber loyalty, and our guide shares the exact tactics you can apply to your own platform.

Explore Our Experience

To see how our solutions can be tailored to meet specific content and audience needs, explore our customer case studies. These examples highlight how other operators have successfully customised their services using our intuitive CMS, and showcase the impact a well-designed UX/UI can have on viewer engagement and retention.

Ready to Elevate Your Streaming Service’s UX/UI?

Don’t miss out on the opportunity to captivate your audience and boost retention rates. Download Behind the Screens: Crafting Immersive UX/UI for Streaming Services now to discover how to transform your streaming platform. For a personalised demo of our platform’s UX/UI capabilities or to explore how we can help, book a meeting with the Magine Pro team today.

Introducing Splatter by Magine Pro

Splatter is the ultimate haven for horror aficionados, offering a curated selection of bone-chilling classics and pulse-pounding contemporary thrillers. In collaboration with Magine Pro, Splatter has harnessed our expertise and comprehensive OTT capabilities to deliver a spine-tingling streaming experience accessible across various platforms including web, iOS, Android, and Chromecast, captivating subscribers not only in Sweden but also aiming to thrill horror fans across Scandinavia.

Delve into our case study to uncover the journey of launching Splatter and gain exclusive insights from its founder, Olle Agebro. Discover how Splatter was born, the diverse demographics of its audience, and the strategic approach to delivering exclusive horror content that sets it apart.

Eager for a glimpse into the macabre world of Splatter? Here’s a sneak peek at the service and what horrors await:


READ SPLATTER CASE STUDY

If you want to find out more about Magine Pro’s OTT platform and specialist video streaming services, get in touch! We can help you enhance your existing service or help you launch something entirely new. You can also check out our experience and more of our case studies here.

Stay in the loop with our latest releases and industry updates by following us on LinkedIn. Alternatively, sign up for our e-newsletter to have them delivered directly to your inbox.

Finding the UX/UI Sweet Spot: Designing a template for VOD and Live TV services

Today’s viewers can enjoy a wide variety new digital video-on-demand and live TV services on a range of different platforms. At MaginePro, we enable content owners and service providers to effectively engage their viewers by offering a series of customizable UX templates that meet their business needs and user expectations. Our templated solutions are designed to provide the best possible experience for both sides.

In this post, we walk through some aspects of our design systems and cover how finding the ‘sweet spot’ enables us to define the template platform UI to meet our partner’s requirements and user needs.

User Behaviour & Content Discovery

User experience and behaviour differs considerably between linear TV and VOD services.

Linear TV services, for example, are low friction as users get instant access to live content; only needing to interact when actively choosing to change channels. As live TV events have a start and end point it’s crucial that users can find what they want to watch as quickly and as easily as possible. Finding content on a video-on-demand service doesn’t require the same level of urgency, but browsing a big library of content without any context can be overwhelming. Video-on-demand services require more interaction as users need to browse the content catalog in order to find what they want to watch.

At Magine Pro, we focus on building platforms that make it easy for all users to discover content that appeals to them. For example, linear TV service users can catch up on missed live shows such as sports events (when supported by content rights) and create a personal list of their favorite channels, making them easier to locate after signing in. Catch up and VOD content is also presented in modules (movies/genres/series etc), enabling users to interact and explore further details such as trailers, synopsis, and cast etc. This gives the user a deeper understanding of the content and allows them to make an informed decision when selecting something to watch. Curated recommendations on the start page, and recommendations based on previous viewing preferences, also make it easier for new and returning users to discover great content.

Design Approach

At Magine Pro, we frame every design problem in a job story, focusing on the triggering event or situation, the motivation and goal, and the intended outcome:

As an example:

“When there’s an interesting live sports event, I want to find it quickly, so I can watch it from start to end.” – Service user

Breaking this down there are three parts we need to consider:

  • “When there’s an interesting live sports event” –  This is the situation, it describes when this happens.
  • “I want to find it quickly” – This revolves around the motivation and why the user wants to do this.
  • “So I can watch it from start to end” – Users expected outcome and what we need to focus planning and design around to deliver.

Job stories give us context and enable us to focus more on user motivations. Having a clear picture of user behaviour and needs also prevents us from implementing unnecessary features that reduce the usability of the product. We work closely with our partners to assess the impact and only implement agreed features that don’t add complexity to the template or create friction for the user.

Finding the Sweet Spot

Video-on-demand services enable users to browse and consume a vast content catalog with great discovery features, such as recommendations and related content to boot. Because of this, providers and viewers are drawn more to building and using VOD over linear TV services.  At Magine Pro, however, we believe there is a sweet spot nestled between traditional linear TV services and full-scale VOD services. We combine the simple, elegant user interface of traditional linear TV with the power of choice found in VOD, creating a richer experience for users.

Our design approach is focused on creating true value for users and service providers. We leverage our experience and understanding of good UX to build products that successfully fulfill our partner’s needs and provide exceptional experiences for viewers around the world.

 

You can learn more about Magine Pro’s professional video solutions here. We would love to hear from you if you would like to discuss our products, find out more about our services or get started.

 

This website uses cookies

Cookies consist of small text files. They contain data that is stored on your device. To enable us to place certain types of cookies we need to obtain your consent. At Magine Pro AB, corp. ID no. 559301-7287, we use the following kinds of cookies. To read more about which cookies we use and storage times, click here to access our cookies policy.

Manage your cookie-settings

Necessary cookies

Necessary cookies are cookies that must be placed for basic functions to work on the website. Basic functions are, for example, cookies which are needed so that you can use menus on the website and navigate on the site.

Cookies for statistics

For us to measure your interactions with the website, we place cookies in order to keep statistics. These cookies anonymize personal data.

Cookies for ad-tracking

To enable us to offer better service and experience, we place cookies so that we can provide relevant advertising. Another aim of this processing is to enable us to promote products or services, provide customized offers or provide recommendations based on what you have purchased in the past.

Ad measurement user cookies

In order to show relevant ads we place cookies to tailor ads for you

Personalized ads cookies

To show relevant and personal ads we place cookies to provide unique offers that are tailored to your user data