FILM service

Sala Virtual de Cine

TVOD service that works alongside cinema

About Sala Virtual de Cine

The Spanish TVOD service, Sala Virtual de Cine collaborates with cinemas to complement their traditional business, by premiering the latest films just after their theatrical release or simultaneously with theatres. The service works alongside cinemas to reach audiences who want to screen at home, and it also operates a unique revenue share model. The revenue share is determined by service users who can select a local Spanish cinema to support during registration. Sala Virtual de Cine also provides exclusive access to select films for journalists, academics and schools using user segmentation as a marketing tool for both cinemas and distributors.

Challenge

A Contracorriente Films, a Spanish film distributor and production company founded in 2009 launched online streaming platform Sala Virtual de Cine in early 2020. They later approached Magine Pro looking to change their platform provider to expand the service and improve overall quality. The partnership required scaling the service onto more applications, including web, iOS, Android, LG, Samsung TV and Amazon Fire, as well as, enabling user segmentation and facilitating their revenue share model.

Solution

  • Leverage Magine Pro’s OTT platform and create a Sala Virtual de Cine branded streaming service that is available via web, iOS, Android, LG, Samsung TV and Amazon Fire platforms.
  • Ingest, transcode and protect all existing Sala Virtual de Cine VOD content using Magine Pro’s multivariate DRM platform.
  • Enable Sala Virtual de Cine to independently upload all VOD content onto their service via the Magine Pro CMS Console and protect using Magine Pro’s multivariate DRM platform.
  • Set up secure access to the Magine Pro CMS Console, enabling Sala Virtual de Cine to curate their service, content categories, artwork and edit metadata. The Console also enables Sala Virtual de Cine to manage user accounts and get comprehensive insights into their user behaviour, service usage, and operational analytics.
  • Enable user segmentation for private screenings or access to particular content for select user groups, such as journalists, film clubs etc.
  • Migrate all existing users to the new platform and enable a frictionless login and user experience.
  • Activate TVOD and securely migrate all existing user payment details from current payment platform Stripe to Adyen.
  • Create a unique registration form that enables Sala Virtual de Cine users to select a local affiliated cinema to support.
  • Leverage Magine Pro’s cloud infrastructure and CDN provisioning network to enable Sala Virtual de Cine to deliver high-quality, low-latency streams 24/7 to all requesting devices in Spain.
  • SVdC_mock_bundle

    Result

    Migrating to the Magine Pro OTT platform enabled Sala Virtual de Cine to successfully expand onto more applications and improve the quality of their user experience and streams.
    The TVOD service operates a unique revenue share with cinemas and enables users to select a local cinema to support during the registration process. Sala Virtual de Cine can also segment their users, allowing them to give exclusive access to select groups, including journalists, academics and schools. Sala Virtual de Cine is now available on web, iOS, Android, LG, Samsung TV and Amazon Fire platforms to users in Spain.

    “It has been a pleasure to increase the capabilities of SVdC with the wonderful team of Magine Pro. They have understood what our needs are from the very first moment. SVdC is an opportunity for cinemas to reach their audiences wherever they are, so fans of movies across all of Spain, when unable to have the best experience of the biggest screen, can still view the newest releases and their favourite films at their homes, thanks to SVdC.”

    -Eduardo Escudero (Business Manager, A Contracorriente Films)

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