SVOD & TVOD FILM SERVICE

Passionflix

A Specialist OTT Service for Exclusive Romance Content

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CUSTOMER
Passionflix
APPLICATIONS
  • Web
  • iOS
  • tvOS
  • Android
  • Android TV
  • Samsung TV
  • LG TV
  • Roku
  • Vizio
  • Amazon Fire TV
  • Chromecast
  • TECHNOLOGY
  • CRM
  • CMS
  • CDN
  • DRM
  • APP ICON
    Founded by TV and movie producers, Passionflix is an online video streaming service that is home to a library of classic romantic content as well as original movies and series that are based on best-selling romance novels.

    Challenge

    Passionflix partnered with Magine Pro to create a subscription video-on-demand service, designed to target their key audience and monetise their library of VOD content. The service was required to be available on multiple devices and launch initially in the US before expanding into 150 other countries around the world.

    Solution

  • Create a Passionflix branded SVOD service that is available on multiple devices (web, iOS, Android, TVOS, Android TV, Amazon Fire TV, LG, Samsung Smart TV, Chromecast, Roku, Vizio).
  • Leverage Magine Pro’s Media Pipeline and DRM to securely ingest, transcode, and protect both movie studio and Passionflix original content.
  • Ingest and integrate Passionflix’s VOD assets metadata into Magine Pro’s CMS Console, giving Passionflix back-end control to edit and manage metadata and enforce content rights.
  • Give Passsionflix secure access to Magine Pro’s web-based CMS, the Magine Pro Console in order to curate their service and manage/edit content categories and highlights.
  • Integration with Magine Pro CRM for subscriber management and with payment platform, Adyen.
  • Leverage Magine Pro’s CDN provisioning network and distribution infrastructure to ensure high-quality and low-latency video streams 24/7 to all requesting devices.
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    Results

    Magine Pro delivered a complete end-to-end solution for Passionflix, crafting a custom subscription-based streaming platform tailored to showcase their extensive library of romance-themed content. The platform is strategically designed to captivate a targeted audience that is passionate about romance-driven stories, offering a user-friendly experience across multiple devices, initially launching on web, Android, iOS, Chromecast, and Samsung TV.

    Through the Magine Pro Console, Passionflix manages their content effectively, using back-end controls to curate recommendations and create custom content categories that resonate with their subscribers. This level of control helps Passionflix engage their audience with content tailored to their preferences. Globally accessible, the platform applies geo-blocking only to specific studio content restricted to U.S. viewers, maintaining compliance while delivering an intuitive user experience worldwide.

    Since its launch, Passionflix has expanded monetisation by introducing Transactional Video on Demand (TVOD) for exclusive releases, which provides users access to premium content while driving additional revenue. The platform has also extended its device compatibility, now available on Roku and Vizio, making it even easier for fans to enjoy Passionflix’s unique content across a growing range of devices. These updates reflect Passionflix’s ongoing commitment to providing a compelling, flexible, and engaging streaming experience tailored to their audience’s evolving needs.

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    I wanted an end-to-end solution that could scale in a reliable way for our future expansion. By placing Passionflix on the Magine Pro platform we could focus on content and marketing.

    -Tosca Musk, Founder & CEO of Passionflix

    Want to hear more from Tosca Musk about how Passionflix has grown its business globally?
    Download our case study and Q & A here:

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