This Halloween season, as horror fans hunt for thrills, Splatter—the horror-themed SVOD service powered by Magine Pro—is ready to deliver. By utilising the powerful tools available in Magine Pro’s CMS console, Splatter has crafted a strategic campaign that not only delights horror aficionados but also maximises their reach and user retention.

Splatter’s Halloween Campaign

This year, Splatter is offering a special limited-time deal: 50% off for two months for new, returning, and ongoing subscribers. This offer is made possible using customisable promo codes created within the Magine Pro Console. These promo codes aren’t just about slashing prices—they’re a powerful marketing tool, designed to boost subscriber numbers during a peak time for horror content.

Splatter is also sharing a viral promo code URL via email communications as part of a win-back campaign, strategically targeting former subscribers who might want to return to get their fright fix this Halloween.

Crafting and Deploying Promo Codes with Ease

Thanks to Magine Pro’s intuitive CMS (Content Management System), Splatter can generate promo codes tailored to their specific marketing needs—whether for social media campaigns, targeted email blasts, or promotions through horror influencers. These promo codes are fully customisable, giving Splatter the flexibility to fine-tune the conditions of each promotion and adapt them based on audience response.

Tracking the success of these codes is simple. The Magine Pro Console provides real-time analytics, allowing Splatter to monitor how well its Halloween campaign is performing. They can track which promo codes generate the most sign-ups, identify spikes in subscriber growth around marketing activities, and optimise campaigns accordingly.

Find more information about Magine Pro’s promo code capabilities here, including how customers can independently create and implement them within the CMS.

Scaling for Success Beyond Halloween

While Halloween is a significant event for Splatter, the tools within the Magine Pro CMS enable them to sustain their momentum all year. The flexibility and advanced features of the platform allow Splatter to continuously create targeted campaigns, use promo codes, and offer exclusive content—even after the last pumpkin has been carved.

Magine Pro empowers operators like Splatter to focus on what they do best: delivering killer content to passionate audiences. We ensure that our customers have a service that stands out in a competitive market, drives subscriber growth, and keeps fans coming back for more.

To learn more about Splatter, check out the case study here. You can also hear directly from Splatter founder Olle in this insightful Q&A here.

Interested in how Magine Pro can power your OTT platform? Get in touch for more details or to request a demo.