Frightful Growth: How Splatter Uses Magine Pro’s Tools to Dominate Halloween Streaming
This Halloween season, as horror fans hunt for thrills, Splatter—the horror-themed SVOD service powered by Magine Pro—is ready to deliver. By utilising the powerful tools available in Magine Pro’s CMS console, Splatter has crafted a strategic campaign that not only delights horror aficionados but also maximises their reach and user retention.
Splatter’s Halloween Campaign
This year, Splatter is offering a special limited-time deal: 50% off for two months for new, returning, and ongoing subscribers. This offer is made possible using customisable promo codes created within the Magine Pro Console. These promo codes aren’t just about slashing prices—they’re a powerful marketing tool, designed to boost subscriber numbers during a peak time for horror content.
Splatter is also sharing a viral promo code URL via email communications as part of a win-back campaign, strategically targeting former subscribers who might want to return to get their fright fix this Halloween.
Crafting and Deploying Promo Codes with Ease
Thanks to Magine Pro’s intuitive CMS (Content Management System), Splatter can generate promo codes tailored to their specific marketing needs—whether for social media campaigns, targeted email blasts, or promotions through horror influencers. These promo codes are fully customisable, giving Splatter the flexibility to fine-tune the conditions of each promotion and adapt them based on audience response.
Tracking the success of these codes is simple. The Magine Pro Console provides real-time analytics, allowing Splatter to monitor how well its Halloween campaign is performing. They can track which promo codes generate the most sign-ups, identify spikes in subscriber growth around marketing activities, and optimise campaigns accordingly.
Find more information about Magine Pro’s promo code capabilities here, including how customers can independently create and implement them within the CMS.
Scaling for Success Beyond Halloween
While Halloween is a significant event for Splatter, the tools within the Magine Pro CMS enable them to sustain their momentum all year. The flexibility and advanced features of the platform allow Splatter to continuously create targeted campaigns, use promo codes, and offer exclusive content—even after the last pumpkin has been carved.
Magine Pro empowers operators like Splatter to focus on what they do best: delivering killer content to passionate audiences. We ensure that our customers have a service that stands out in a competitive market, drives subscriber growth, and keeps fans coming back for more.
To learn more about Splatter, check out the case study here. You can also hear directly from Splatter founder Olle in this insightful Q&A here.
Interested in how Magine Pro can power your OTT platform? Get in touch for more details or to request a demo.
A Guide to Content Curation for an Improved End-User Discovery Experience
These days, video streaming services rely more and more on recommendation algorithms to surface content for their viewers. While this can be helpful in many ways, it also makes it difficult for viewers to discover content they may have yet to see or search for otherwise. This is where human content curation comes into play. By creating video categories beyond traditional genres, viewers can better discover and watch content they may never have known existed.
Curating content categories that are original and exclusive to your service is a fantastic way to boost brand identity and promote content discovery. For example, consider seasonal or topical themes or categories based on popular actors or films, making it easier for viewers to find the content they may miss.
Exploring user data to identify what types of content are most popular amongst your viewers (including in different markets) can be a great starting point for category inspiration. It’s also an excellent way to discover what existing content from your library is worth investing in further or resurfacing.
The Magine Pro CMS Console offers our partners fantastic flexibility for manual category curation. We enable operators to configure collections of content independently, including selecting specific video content, category titles and determining where collections appear on the discovery page. Our partners can also boost the prominence of select categories by setting larger thumbnail image sizes for featured content. Follow our step-by-step below within the CMS Console and configure a unique collection of content for your viewers.
Content Curation with Magine Pro’s CMS Console
To learn more about content curation and how categories can be configured within the Magine Pro CMS Console, head over to our knowledge base, and explore other comprehensive content curation and content design guides.
You can also get in touch with the team for more guidance on content curation and customising a Magine Pro-powered streaming service. Check out our blog for additional insights, including a recent post on why curation is key to reducing churn. And learn more about our flexible OTT platform and how we enable our partners to monetise their live events, linear and VOD content seamlessly.