E-Guide | Are Your Smart TV OTT Apps Up to Scratch? Four UX Must-Haves for Big Screens
The direction of travel for in-home streaming is clear. While mobile still dominates short-form viewing, Smart TVs now reign supreme in the living room. By 2026, at least 50% of global households, or around 1.1 billion homes, are expected to own one.
But with sky-high demand comes equally high expectations. On Smart TVs, every second counts. If users struggle to log in, cannot find content quickly, or encounter clunky playback, they will leave and may not return.
That is why we have created our new free guide: “Are Your Smart TV OTT Apps Up to Scratch? Four UX Must-Haves for Big Screens.” Drawing on years of experience building and optimising Smart TV OTT apps across platforms like Samsung, LG, Android TV, and Vizio, we have identified the UX essentials that can make or break engagement with your service.
What You Will Learn in the Guide
In under 10 minutes, you will gain actionable insights into the four areas where OTT apps succeed or fail on the big screen:
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Onboarding that converts. How to turn curiosity into commitment in under 60 seconds.
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Navigation that just makes sense. Cut the friction and help viewers get to content faster.
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Family-friendly and accessible UX. Why inclusivity is not optional and how to get it right.
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Performance that delights. Optimise speed, reliability, and smooth playback to reduce churn risk.
You will also discover future-proof trends shaping Smart TV experiences so you can stay ahead of user expectations.
If you are a niche or mid-sized OTT service, you are already competing with streaming giants like Netflix, Disney+ and Amazon. You may not have their budgets, but with the right UX, you can deliver a polished big-screen experience that keeps audiences engaged.
Get the Free Guide
Smart TV apps are not just another device. They are the place where your service needs to shine. Small improvements to UX can translate into big gains in sign-ups, retention, and satisfaction. Download the guide now and learn the four Smart TV UX must-haves that can help your OTT app truly compete on the big screen.
Want to discuss your Smart TV strategy and how to improve engagement on the big screen? Contact us to start the conversation.
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