The Importance of Automation for OTT Services: Enhancing Efficiency and Reducing Operational Costs

As content consumption continues to surge, operational efficiency has become essential. In this landscape and as competition intensifies and audience expectations rise, automation has emerged as a crucial driver for media companies, enabling them to streamline processes, reduce costs, and elevate service delivery.

The Importance of Automation in OTT Services

As OTT platforms expand their libraries, they face the challenge of managing vast amounts of data, media assets, and user interactions. By automating routine tasks, operators can minimize human error and ensure consistent output, which is vital for maintaining quality standards. This consistency is crucial as even minor mistakes can lead to significant customer dissatisfaction.

Moreover, automation empowers OTT services to adapt quickly to changing market conditions and user demands. With the ability to swiftly deploy updates, manage content delivery, and analyse viewer data, companies can respond to trends in real-time, enhancing their competitive edge. This agility not only helps in attracting and retaining subscribers but also allows teams to focus on more strategic initiatives, such as content creation and customer engagement. By significantly reducing the need for manual interventions, media companies can focus on driving growth while delivering a high-quality streaming service.

Enhancing Media Asset Management

One area where automation plays an important role is Media Asset Management (MAM). Automating high-volume workflows—from content ingestion and processing to final publication—can drastically reduce operational overhead and eliminate bottlenecks. This not only speeds up the workflow but also enhances overall efficiency. As demand for services continues to rise, automation offers the scalability required to manage increased volumes without sacrificing performance or quality.

Key Automated Processes at Magine Pro

At Magine Pro, automation is at the core of several essential processes, helping us streamline operations and improve service delivery:

  • Content Ingest: Our platform automatically imports Electronic Program Guide (EPG) sources six times per day for over 125 TV channels, ensuring the constant update and addition of broadcast program assets. This automation processes thousands of assets daily, removing the need for manual intervention and reducing errors.
  • Image scaling for all devices: Our platform automates image presentation across different screen sizes. Using image-scaling, a single original image is automatically resized to fit on any device. This eliminates the need for customers to upload multiple image versions, simplifying the process and improving efficiency.
  • Video processing for Multiple Devices and Networks: We automate the creation of video variants based on a single input file, optimising for different devices and varying network conditions. This ensures end users enjoy the best viewing experience without requiring customers to manage multiple versions of the same content. 

Automating Monetisation and Billing

Automation doesn’t stop at content management—it also plays a pivotal role in streamlining monetisation and billing processes at Magine Pro. Our billing engine automates monthly subscription renewals, including configurable retries in the event of payment failures. This not only reduces subscription lapses but also ensures a smoother, more reliable customer experience.

Additionally, automation simplifies the process of increasing subscription prices. When prices change, our platform automates the necessary steps, from notifying users to adjusting prices for both existing and new subscribers. By automating these processes, we eliminate the manual workload, ensure a seamless transition, and minimise the risk of errors.

Scaling Operations to Meet Growing Demand

As audiences grow and their needs evolve, the demand for seamless service delivery becomes even more critical. Automation equips OTT operators with the tools to expand their offerings efficiently, ensuring they can meet customer expectations without compromising on service quality. By automating routine tasks, companies can maintain high standards of performance and reliability, even as their platforms scale.

At Magine Pro, automation is deeply embedded throughout our platform to boost operational efficiency, enhance the user experience, and support growth. Whether through content ingest, image scaling, video processing, or subscription management, automation empowers us to consistently provide our customers with reliable and high-quality streaming services.

To learn more about how automation can transform efficiency in the media industry, read our CEO Matthew Wilkinson’s insightful article in the latest IABM Journal (Issue 130, page 50). In his piece, ‘How End-to-End Solutions Drive Operational Efficiency and Growth in the OTT Industry,’ Matthew explores how automation is unlocking new opportunities for OTT platforms to scale and thrive.

Magine Pro CEO Matthew Wilkinson opinion piece in IABM journal Magine Pro CEO Matthew Wilkinson opinion piece in IABM journal

 

 

 

 

 

 

 

 

 

 

Interested in learning more about automation and the capabilities of the Magine Pro OTT Platform? Book a meeting with one of our experts for a personalized demo. Discover how our flexible platform and streaming services can elevate your operations.
Stay updated with our latest news by subscribing to the Magine Pro e-newsletter.

The Art of Content Acquisition for OTT Platforms: Original Productions vs. Licensed Content

A well-known reason people unsubscribe from streaming services is a lack of engaging content, which leads to low usage as users find little motivation to return. A recent YouGov survey among UK consumers found that 40% of respondents cited infrequent use as a primary reason for considering cancellation. This underscores the critical role content plays in a platform’s success, highlighting its power to either retain subscribers or drive them away.

A strong content strategy is crucial. Operators must carefully consider whether to focus on licensed offerings, invest in original productions, or strike a balance between the two. In this blog, we explore these options, highlighting the benefits and challenges of each approach. We also delve into the importance of content diversity, regional preferences, geo-restrictions, and other critical factors that influence a platform’s ability to retain and grow its audience.

Investing in Original Productions

The trend of streaming services producing original content is rapidly growing, especially among industry giants like Disney+, Netflix, and Amazon Prime. As more platforms prioritise exclusive programming, original productions offer several compelling advantages:

  • Exclusivity: Original content provides a unique selling point that helps establish a platform’s brand identity. Exclusive shows and movies attract and retain subscribers, as they can’t be found anywhere else.
  • Creative Control: Platforms have complete creative control over original productions, allowing them to tailor content specifically to their audience’s demographics and preferences.
  • Long-term Value: Original content serves as a long-term asset, offering continuous value without the need for re-licensing. Additionally, when a production becomes a hit, it can significantly drive audience loyalty and engagement.

However, despite these advantages, producing original content isn’t always the right approach for every platform. The significant upfront investment required for development, production, and marketing can be a substantial barrier. There’s also the inherent risk that the content may not resonate with audiences, leading to low financial returns.

For niche or localised streaming services, original productions can be particularly effective in connecting with a specific audience. Take Magine Pro customer Passionflix, for example. As a niche streaming service focused on romance, Passionflix employs a balanced content strategy—acquiring popular licensed content while also creating original adaptations of beloved romance novels. This dual approach allows Passionflix to serve a dedicated market and build a distinctive brand identity. By combining cost-efficient licensing with the unique appeal of original productions, Passionflix offers a curated experience that deeply resonates with its audience.

Specialised niche services can also benefit from adapting to regional preferences. By partnering with local creators and collaborating with regional production houses, they can deliver more authentic original content that truly connects with local audiences.


Licensing Existing Content

Licensing existing content is a widely used strategy in the streaming industry, offering several significant advantages:

  • Cost Efficiency: Licensing is often more cost-effective than producing original content, as it avoids the substantial upfront expenses associated with development, production, and marketing.
  • Broad Appeal: Established content, particularly blockbuster movies and popular TV shows, has the power to attract a wide audience and quickly enhance a platform’s library, making it more appealing to subscribers.
  • Flexibility: Licensing deals can be tailored for different durations, allowing platforms to regularly refresh their offerings and keep their content libraries dynamic and up-to-date.

However, licensing content also comes with its own set of challenges.

One major drawback is limited exclusivity—licensed content is often available on multiple services, which can diminish its potential to attract and retain subscribers. Moreover, licensing fees can fluctuate and accumulate over time, adding to the overall cost. The renewal of licenses is another critical factor; as contracts expire, streaming services must renegotiate terms, which may result in higher costs or, in some cases, the content may no longer be available for renewal.

For global streaming platforms, additional complexities arise from geo-restrictions. Securing global rights is ideal but often difficult, requiring careful navigation.

Despite these challenges, licensing content allows streaming services to offer a diverse and expansive content library, appealing to a wide range of tastes and preferences. For global platforms, this means curating a mix of genres and ensuring that content is available in multiple languages and formats to cater to different regions and cultures. This diversity can be a key factor in attracting and retaining a broad and varied subscriber base.

A Balanced Approach: Mixing Original and Licensed Content

Most streaming services, including those of our customers here at Magine Pro, benefit from offering a mix of original and licensed content. Original productions help build brand identity and exclusivity, while well-known licensed titles quickly attract a broad audience. For newer services, balancing these two will require careful budget allocation, guided by audience insights and strategic content planning.
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Want to learn more about our customers who successfully offer both original and licensed content? Explore our experience here.

If you’d like to discuss your OTT platform plans, get in touch with us. We leverage our in-market expertise to support our customers from start to stream.

Stay updated with our latest releases and industry news by following us on LinkedIn. Alternatively, sign up for our e-newsletter to receive updates directly in your inbox.

SVOD service Filmicca enhances the streaming experience across Brazil with seamless switch to Magine Pro OTT Platform

Press release
Stockholm, Sweden, September 05 2024

Magine Pro, a leading provider of complete solutions for OTT services, has successfully completed the migration of Brazilian SVOD service Filmicca to the Magine Pro OTT Platform. This partnership represents a significant milestone in Filmicca’s mission to deliver diverse, high-quality cinema to Brazilian audiences. With the migration complete, Filmicca can now offer its content across a broader range of devices, including Smart TV apps, enhancing accessibility and viewer experience.

Empowering Brazilian Cinema Lovers

Filmicca is celebrated for its curated collection of exclusive titles and festival favourites, as well as its strong focus on diversity. It showcases films by women and emerging filmmakers, as well as content that focuses on LGBTQIA+ stories and black narratives. The collaboration with Magine Pro has enabled Filmicca to offer a richer viewing experience and expand its reach, ensuring that viewers across Brazil have uninterrupted access to its unique and varied content. At the same time, Magine Pro’s support for various pricing tiers and promotional offers allows Filmicca to cater to different viewer preferences.

A Seamless Transition

The migration to the Magine Pro platform was completed in under four weeks, with an immediate integration across web and mobile apps. The swift and efficient process minimised downtime and user disruption, allowing Filmicca to continue serving its audience without interruption. Streaming applications for Samsung and LG Smart TVs followed soon after, in line with the manufacturer’s QA processes, expanding Filmicca’s presence on big screens.

Localised and User-Friendly for Brazilian OTT viewers

Understanding the importance of localisation, Magine Pro worked closely with Filmicca to tailor the platform to the specific needs of Brazilian users. This included implementing Portuguese language support, enabling transactions in Brazilian Real, and integrating with Stripe to facilitate seamless user payments. These enhancements ensure that Filmicca’s content is accessible and user-friendly for its Brazilian audience. 

Enhanced Content Management and Analytics

With Magine Pro’s web-based CMS, Filmicca now has full autonomy over its streaming service, enabling the team to curate content, edit metadata, and publish assets with ease. The platform’s intuitive tools have streamlined content management and curation, leading to an improved user experience for higher engagement rates. Additionally, the comprehensive analytics capabilities provided by Magine Pro empower Filmicca to make data-driven decisions, ensuring the service continues to meet the evolving needs of its audience.

A Solid Foundation for Future Growth

Gracie Pinto, CEO of Filmicca, said: “Magine Pro was exactly what we were looking for to provide the best experience to our Brazilian customers through apps for Smart TVs and mobile. Our audience loved it! 

Matthew Wilkinson, CEO of Magine Pro, said: “This collaboration underscores Magine Pro’s commitment to empowering streaming services worldwide with robust, scalable, and user-friendly solutions, tailored to meet the needs of diverse audiences. Filmicca didn’t want to wait to start the next phase of their streaming expansion and we were delighted to exceed their expectations with the speed and ease of this successful migration.” 

Moving to the Magine Pro OTT Platform has laid a robust foundation for Filmicca’s future expansion within the Brazilian market. With Magine Pro’s cloud infrastructure, built-in DRM, and CDN provisioning network, Filmicca is well-equipped to deliver secure, low-latency, high-quality streaming 24/7 across all supported devices.

About Filmicca

Filmicca is an independent Brazilian SVOD streaming service dedicated to celebrating authorial and cult cinema. With a focus on diversity and emerging filmmakers, Filmicca curates a unique collection of films that reflect the rich tapestry of global cinema.

About Magine Pro

Magine Pro is a leading OTT platform provider, offering a complete, end-to-end solution for media companies to deliver high-quality video streaming experiences to their audiences. With a focus on flexibility and scalability, Magine Pro empowers content owners to grow their streaming services efficiently and effectively.

For more information, please contact:

Hayley Barnes – Hayley.Barnes@magine.com
Lina McCann – Lina.McCann@magine.com 

 

Introducing Kulturwelt+ by Magine Pro

Kulturwelt+ is the ultimate streaming service for cultural enthusiasts, offering a rich tapestry of documentaries, films, classical music, art, ballet, opera performances, and more. Founded by the renowned German film company Weltkino Filmverleih, Kulturwelt+ brings the magic of classic performances and cultural treasures directly to German-speaking audiences.

In collaboration with Magine Pro, Kulturwelt+ has seamlessly launched its subscription-based streaming service, featuring an extensive VOD library meticulously tailored with German language settings and euro-based transactions. This ensures an intuitive and accessible experience for users in Germany, Austria, and Switzerland. With its initial rollout in these countries, Kulturwelt+ is well-positioned for future expansion across Europe, bringing high-quality cultural content to an even broader audience.

Magine Pro’s expertise in service design and rapid deployment allowed Kulturwelt+ to flawlessly launch across web, iOS, and Android devices, with plans to extend accessibility to additional platforms, including big screens.

Explore our case study to learn more about Kulturwelt+’s journey with Magine Pro. If you’re eager to immerse yourself in the cultural riches of Kulturwelt+, take a sneak peek at what the service has to offer.

Kulturwelt Magine ProKulturwelt Magine ProKulturwelt Magine Pro

To find out more about Magine Pro’s OTT platform and specialist video streaming services, get in touch! We can help you enhance your existing service or help you launch something entirely new. You can also check out our experience and more of our case studies here.

Stay in the loop with our latest releases and industry updates by following us on LinkedIn. Alternatively, sign up for our e-newsletter to have them delivered directly to your inbox.

Panel Discussion: Benefits and Challenges of Migrating from Legacy Systems

In a fast-paced market increasingly driven by profitability, video service providers are re-evaluating the benefits of moving from custom, in-house solutions to Software-as-a-Service (SaaS) models. This shift from internal development to partnering with established OTT platform providers offers a strategic advantage for operators. By leveraging these platforms, service providers gain access to comprehensive end-to-end solutions, specialised expertise, and significant cost savings.

At IBC 2024, these topics will be explored in depth during the panel session, “Moving with the Times: Benefits and Challenges of Migrating from Legacy Systems” This session will feature a detailed discussion of the key considerations and impacts of such a transition.

Magine Pro’s CEO, Matthew Wilkinson, will join a panel of industry experts to share insights on supporting service providers through migrations. The discussion will address crucial questions, including how OTT platform providers minimise downtime and disruptions during the migration process, ensuring a seamless transition for operators and their subscribers.

Panel Details:

Location: IBC Content Everywhere Stage 1 (Hall 5, 5.A28)
Date & Time: 14 Sep 2024 at 10:45 – 11:30am

Moderator: Ophélie Boucaud, Principal Analyst at DATAXIS
Panelists:

  • Matthew Wilkinson, CEO at Magine Pro
  • Fredrik Andersson, SVP Accedo SaaS Solutions at Accedo
  • Gary Hamer, Chief Commercial Officer at SmartLabs

Add This Session to Your IBC Calendar: Moving with the Times: Benefits and Challenges of Migrating from Legacy Systems

If you’re looking to simplify your service migration, download our latest e-guide, ‘How To Upgrade Your Streaming Service: OTT Migration Made Easy‘. For an in-person chat with Matthew and the team book a meeting at IBC 2024 to explore how our robust, scalable OTT platform can drive meaningful results for your business.

About Matthew Wilkinson, CEO at Magine Pro: 


Matthew has over 18 years of experience in Telecom & IT, working with clients in the IT & Cloud, and Media Domains, with deep experience in software development & delivery, SaaS, and enterprise solutions, and previously held various leadership roles in strategy & delivery.
Linkedin: https://www.linkedin.com/in/matthewpwilkinson/

 

If you are keen to find out more about the panel session and/or our streaming solutions, get in touch with us today. We also have some useful insights and resources available on our blog and free to download white papers, ebooks and more.

 

E-Guide | Navigating the OTT Upgrade Path: The easy route to advanced features

Is your OTT platform holding back your growth? It might be time for a change. The path to streaming growth is not always a straight line. There are pitfalls and changes of direction along the way. If your OTT journey has stalled, you’ll probably be considering whether a change of technology platform could accelerate your progress. Our latest e-guide, “How To Upgrade Your Streaming Service: OTT Migration Made Easy,” is your comprehensive resource for navigating this critical transition.

Why Consider an OTT Migration?

As your OTT service matures, your current platform may no longer meet your growing needs. From tapping into the Smart TV market to implementing hybrid monetization models, there are compelling reasons to migrate. Our guide details the Why, What, When, and How of platform migration to understand how you can enhance your audience reach, user engagement, and big screen presence in as little as four weeks.

We’ve distilled over a decade of success in streaming into the guide including: 

  • WHY – the main drivers for OTT services to switch technology platforms
  • WHAT – the essentials you should consider before migrating 
  • WHEN – how the order in which you act can affect your transition process
  • HOW – case studies of how we’ve helped Magine Pro customers migrate in under a month

Key Considerations for a Successful Migration

The guide offers practical tips in several essential areas of the migration process, including:

  • Content: Ensuring your valuable content library is transferred efficiently, with a focus on quality and security.
  • Subscription and User Data: Mapping subscription plans and migrating user accounts with minimal disruption to avoid churn.
  • Payment Methods and Apps: Handling stored payment details and app updates, particularly for Smart TV apps, which require careful coordination and approval.

Timing and Execution: When and How to Migrate

Timing is crucial and the guide offers insights into early preparation, managing dual-running periods, and the importance of thorough testing before go-live. The guide also shares two real-world success stories, including one where we supported an OTT client to migrate in less than four weeks.

Download the Guide And Make Your OTT Migration a Success

Upgrading your OTT platform doesn’t have to be a nightmare. With the right strategies and support, it can be a game-changer for your service. Download our e-guide to learn more about making your OTT migration a success and positioning your service for sustained growth.

Download the E-Guide: How To Upgrade Your Streaming Service: OTT Migration Made Easy here.

ott migWant to know more? 

Find out more about Magine Pro’s extensive library of technical resources and experienced team here. You can also head over to our experience page to learn more about our customers.

To stay up-to-date with our latest news, subscribe to the Magine Pro e-newsletter.

 

Introducing Filmicca by Magine Pro

Filmicca is the ultimate destination for fans of authorial and cult cinema, offering an eclectic mix of classics and contemporary works. This independent Brazilian streaming service stands out for its celebration of diversity, featuring films by women, LGBTQIA+ narratives, black stories, and emerging filmmakers. With exciting weekly releases that include exclusive titles and festival favourites, Filmicca is set to entertain audiences across Brazil.

In partnership with Magine Pro, Filmicca has seamlessly transitioned its streaming service and extensive library to the Magine Pro OTT Platform, ensuring flawless integration across mobile applications and big screens. This migration prioritised minimal downtime and user disruption, allowing Brazilian audiences to continue enjoying uninterrupted access to a wide array of high-quality, diverse films.

Dive into our case study to explore Filmicca’s journey of enhancing its service and user experience. And, if you’re curious to experience the vibrant world of Filmicca, here’s a sneak peek at the service.

Flimicca by Magine ProFlimicca by Magine ProFlimicca by Magine Pro

READ FILMICCA CASE STUDY

If you’re looking to simplify your streaming service migration, download our latest e-guide, ‘How To Upgrade Your Streaming Service: OTT Migration Made Easy’. To find out more about Magine Pro’s OTT platform and specialist video streaming services, get in touch! We can help you enhance your existing service or help you launch something entirely new. You can also check out our experience and more of our case studies here.

Stay in the loop with our latest releases and industry updates by following us on LinkedIn. Alternatively, sign up for our e-newsletter to have them delivered directly to your inbox.

Magine Pro Nominated for Streaming Media Innovation Award

We’re honoured to have been nominated for the Streaming Media European Innovation Awards 2024!

The Magine Pro OTT Platform is in the running for the OTT Video Platform/Service category in this prestigious competition.

VOTE HERE

An OTT Platform UX that helps niche content providers thrive

The nomination recognizes the platform’s ability to support niche content providers in going direct to consumers with a video streaming service that matches up to the user experience offered by their giant rivals like Netflix and Disney+. 

Minimising migration mayhem – three weeks to launch!

Over the past year, Magine Pro has significantly optimised its platform, focusing on enabling smooth, quick, and seamless migration for these customers, to ensure that the transition is as non-disruptive as possible. This is achieved through expert support, proven processes, and our highly configurable application code base.

The efficacy of these enhancements in product and processes was evident when Magine Pro recently migrated one customer, a niche SVOD service based in South America, off their existing platform provider and onto the Magine Pro OTT platform in a little over three weeks from start to finish. This migration included the creation of Smart TV apps for both LG and Samsung devices, both of which were submitted to the relevant app stores for approval within three weeks of the contract signature. 

Future-proofing OTT services with Magine Pro’s OTT Platform

One of the key reasons why OTT services choose to migrate to Magine Pro is its advanced hybrid monetisation capabilities, which adeptly cater to diverse revenue generation strategies within the same service framework. This flexibility allows service providers to offer a blend of AVOD, SVOD, TVOD, and even bespoke models like electronic sell-through, all managed through a single interface. This not only simplifies the backend operations but also enhances the consumer experience by providing varied content consumption options. By integrating leading payment gateways and supporting multiple currencies, Magine Pro ensures a frictionless payment experience for end-users globally, crucial for customer retention and acquisition in a competitive market.

Vote for Magine Pro in the Streaming Media Innovation Awards

The final shortlist for these awards is determined by public vote. You can vote for Magine Pro until 24th July 2024 here: https://www.streamingmediaglobal.com/Innovation-Awards

The winners will be announced in September. 

If you’d like to know more about the Magine Pro OTT platform, why not book a meeting at IBC 2024

Curating Fear: Olle Agebro Talks Splatter’s Unique Place in the Streaming World

In an exclusive interview, Olle Agebro, the visionary founder of Splatter, delves into the inspiration and strategy behind his horror-focused streaming service. From his passion for niche genres to the intricacies of curating a diverse collection of horror films, Olle shares his insights on what makes Splatter a unique platform for horror enthusiasts.

What inspired you to create a service dedicated exclusively to horror content? 
Horror is one of those genres that have a really engaged community, that is often neglected by the mainstream platforms. Though horror hasn’t been a major genre in my previous projects, talking to audiences with a passion for genre films has convinced me that this is an underserved community that would really love a platform made only for them. Horror might be the most obvious genre, but I’m quite sure that there’s an opportunity for other platforms to reach niche audiences with a similar strategy. 

Horror is a diverse genre with many subgenres. How do you curate and categorise the horror content on Splatter to cater to a wide range of horror enthusiasts?
Curation always starts with yourself and your own passion. Personally, I really love elevated horror and Italian Giallo films from the 60’s and 70’s, but it’s also really important to learn to know your audiences. I really like to present and categorise films in ways that might not be obvious to the audience, not only through genres and subgenres but also by trying to curate films in a way that gives the audience new context and perspective. Being a part of the community, hosting events, and participating in forums and Facebook groups, has really given me a better understanding of what the audience is looking for and what’s missing from other platforms. 

Can you share some insights into the demographics of your audience?
You might think this would be a platform for 30-45-year-old men, but genre film fans are a surprisingly diverse audience. We’ve got teenagers as well as old ladies among our subscribers. It’s also really fun to learn what films they like the most, I was surprised to see that our classics – films that most of our audience has probably already seen – are among the most watched on the platform.

Original content is increasingly becoming a competitive advantage for streaming platforms. What’s your strategy for producing or acquiring exclusive horror content that sets Splatter apart from others?
The great thing about serving an audience that no one else really cares about is that exclusive films are quite easy to find, simply because the mainstream platforms are not interested in those genres. We won’t look into producing exclusive content in the near future, though by establishing distribution partnerships with similar platforms around the world I think we have a great opportunity to acquire exclusive content that our audience really loves. 

With the rise of other streaming services and the competitive landscape, what is your long-term strategy for maintaining and growing your subscriber base in the horror niche?
Our main goal is to simply give our audience films that they cannot find anywhere else, and maintain our focus on this audience. I think the streaming landscape is hugely competitive for the mainstream platforms, but at the same time, there is really no competition at all for niche audiences. If audiences are willing to subscribe to 3-5 services simultaneously I think a few of those will most likely be mainstream platforms, but many subscribers will keep looking for a niche platform to superserve their interests. 

Can you share any upcoming or exciting developments or releases that horror fans can look forward to on Splatter in the near future?
We recently released the Canadian lo-fi horror hit Skinamarink – it’s one of those films that really went viral but yet was not seen by a huge audience. I think our audience will really love it. 

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If you’re eager to learn more about Splatter and discover how Magine Pro built this horror-focused service on its OTT platform, check out the full case study here. We’ve also shared a sneak peek of the service, offering a behind-the-scenes look at its UX.

Interested in discussing how Magine Pro can help you create and launch a specialized streaming service? Book a meeting with a member of our team today.

 

Introducing Splatter by Magine Pro

Splatter is the ultimate haven for horror aficionados, offering a curated selection of bone-chilling classics and pulse-pounding contemporary thrillers. In collaboration with Magine Pro, Splatter has harnessed our expertise and comprehensive OTT capabilities to deliver a spine-tingling streaming experience accessible across various platforms including web, iOS, Android, and Chromecast, captivating subscribers not only in Sweden but also aiming to thrill horror fans across Scandinavia.

Delve into our case study to uncover the journey of launching Splatter and gain exclusive insights from its founder, Olle Agebro. Discover how Splatter was born, the diverse demographics of its audience, and the strategic approach to delivering exclusive horror content that sets it apart.

Eager for a glimpse into the macabre world of Splatter? Here’s a sneak peek at the service and what horrors await:


READ SPLATTER CASE STUDY

If you want to find out more about Magine Pro’s OTT platform and specialist video streaming services, get in touch! We can help you enhance your existing service or help you launch something entirely new. You can also check out our experience and more of our case studies here.

Stay in the loop with our latest releases and industry updates by following us on LinkedIn. Alternatively, sign up for our e-newsletter to have them delivered directly to your inbox.

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