Accedo and Magine Pro agree to merge SaaS businesses
Stockholm, Sweden, 2 December, 2025 – Global provider of video streaming software and services, Accedo, and OTT platform provider, Magine Pro, have signed a binding agreement to carve out and merge their respective SaaS businesses Accedo One and Magine Pro into a new jointly owned company.
The merger will create a global leader in SaaS solutions for OTT streaming, by combining Accedo One’s team and platform with those of Magine Pro.
Michael Lantz, CEO, Accedo, commented: “I’m thrilled to be joining forces with Magine Pro. Our customers expect us to lead product innovation and continue to drive the best experience both for them and the end user. Together with the talented team from Magine Pro, we will be able to focus our resources on growth and innovation.”
Matthew Wilkinson, CEO, Magine Pro, added: “With the maturing market for streaming, we believe that the winners will be the companies that can best help customers build thriving OTT businesses. Accedo is an ideal partner to create a joint venture with Magine Pro, given their global reach, mature tech stack and headquarters in Stockholm, Sweden.”
The new entity will start operating following customary regulatory approvals which are expected in December 2025. Markus Hejdenberg, current CEO of Accedo One, will step into the CEO position of the new company, while Matthew Wilkinson, current CEO of Magine Pro, will become Chief Commercial Officer. Kamal Bherwani will be appointed to Chairman of the board. The new entity will operate separately from the Accedo Group but utilize Accedo’s global network, resources and reach as a key business partner and reseller of products and solutions.
Kamal Bherwani, Chairman of the new entity, added: “This joint venture marks a pivotal moment for the streaming industry. By uniting the strengths of Magine Pro and Accedo One, we are creating a company with the scale, expertise, and ambition to redefine SaaS solutions for OTT streaming worldwide. As Chairman, I look forward to guiding this new organisation as it accelerates innovation, empowers customers, and sets new standards for growth in a rapidly evolving market.”
-ENDS-
About Accedo
Accedo is a global provider of award-winning software and services to optimize, grow, and evolve video streaming services. Our expert teams have helped many of the world’s leading video companies – including Paramount, Deutsche Telekom, ITV, Hallmark, BBC, Cogeco, and Tata Play – become more competitive. Our offerings range from the no code Accedo One platform to complete OTT managed services, always backed by a data-driven approach and with the end user experience in mind.
Accedo was founded in 2004 and is headquartered in Stockholm, Sweden with 15 global offices across the world.
Website: www.accedo.tv
LinkedIn: https://www.linkedin.com/company/accedo-tv/
Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
helen.weedon@accedo.tv
About Magine Pro
Magine Pro is a leading end-to-end SaaS platform for OTT streaming that enables studios, content owners, and media companies to launch and scale professional video services globally. Built on history of operating its own direct to consumer services, and over a decade of proven expertise in streaming technology and operations, Magine Pro provides a fully managed solution, one-stop-shop solution with advanced monetization capabilities, configurable applications, video CMS, localization for multiple markets, for all media types (VOD, Live, FAST, Linear/Broadcast) and operational tooling to support B2C streaming services scale & distribute effectively.
Magine Pro was founded in 2011 and is headquartered in Stockholm, Sweden.
Website: www.maginepro.com
LinkedIn: https://www.linkedin.com/company/magine
Media Contact:
Hayley Barnes
Head of Marketing & Communication, Magine Pro
+44 7989 476 491
hayley.barnes@magine.com
SVOD service Filmicca enhances the streaming experience across Brazil with seamless switch to Magine Pro OTT Platform
Press release
Stockholm, Sweden, September 05 2024
Magine Pro, a leading provider of complete solutions for OTT services, has successfully completed the migration of Brazilian SVOD service Filmicca to the Magine Pro OTT Platform. This partnership represents a significant milestone in Filmicca’s mission to deliver diverse, high-quality cinema to Brazilian audiences. With the migration complete, Filmicca can now offer its content across a broader range of devices, including Smart TV apps, enhancing accessibility and viewer experience.
Empowering Brazilian Cinema Lovers
Filmicca is celebrated for its curated collection of exclusive titles and festival favourites, as well as its strong focus on diversity. It showcases films by women and emerging filmmakers, as well as content that focuses on LGBTQIA+ stories and black narratives. The collaboration with Magine Pro has enabled Filmicca to offer a richer viewing experience and expand its reach, ensuring that viewers across Brazil have uninterrupted access to its unique and varied content. At the same time, Magine Pro’s support for various pricing tiers and promotional offers allows Filmicca to cater to different viewer preferences.
A Seamless Transition
The migration to the Magine Pro platform was completed in under four weeks, with an immediate integration across web and mobile apps. The swift and efficient process minimised downtime and user disruption, allowing Filmicca to continue serving its audience without interruption. Streaming applications for Samsung and LG Smart TVs followed soon after, in line with the manufacturer’s QA processes, expanding Filmicca’s presence on big screens.
Localised and User-Friendly for Brazilian OTT viewers
Understanding the importance of localisation, Magine Pro worked closely with Filmicca to tailor the platform to the specific needs of Brazilian users. This included implementing Portuguese language support, enabling transactions in Brazilian Real, and integrating with Stripe to facilitate seamless user payments. These enhancements ensure that Filmicca’s content is accessible and user-friendly for its Brazilian audience.
Enhanced Content Management and Analytics
With Magine Pro’s web-based CMS, Filmicca now has full autonomy over its streaming service, enabling the team to curate content, edit metadata, and publish assets with ease. The platform’s intuitive tools have streamlined content management and curation, leading to an improved user experience for higher engagement rates. Additionally, the comprehensive analytics capabilities provided by Magine Pro empower Filmicca to make data-driven decisions, ensuring the service continues to meet the evolving needs of its audience.
A Solid Foundation for Future Growth
Gracie Pinto, CEO of Filmicca, said: “Magine Pro was exactly what we were looking for to provide the best experience to our Brazilian customers through apps for Smart TVs and mobile. Our audience loved it!
Matthew Wilkinson, CEO of Magine Pro, said: “This collaboration underscores Magine Pro’s commitment to empowering streaming services worldwide with robust, scalable, and user-friendly solutions, tailored to meet the needs of diverse audiences. Filmicca didn’t want to wait to start the next phase of their streaming expansion and we were delighted to exceed their expectations with the speed and ease of this successful migration.”
Moving to the Magine Pro OTT Platform has laid a robust foundation for Filmicca’s future expansion within the Brazilian market. With Magine Pro’s cloud infrastructure, built-in DRM, and CDN provisioning network, Filmicca is well-equipped to deliver secure, low-latency, high-quality streaming 24/7 across all supported devices.
About Filmicca
Filmicca is an independent Brazilian SVOD streaming service dedicated to celebrating authorial and cult cinema. With a focus on diversity and emerging filmmakers, Filmicca curates a unique collection of films that reflect the rich tapestry of global cinema.
About Magine Pro
Magine Pro is a leading OTT platform provider, offering a complete, end-to-end solution for media companies to deliver high-quality video streaming experiences to their audiences. With a focus on flexibility and scalability, Magine Pro empowers content owners to grow their streaming services efficiently and effectively.
For more information, please contact:
Hayley Barnes – Hayley.Barnes@magine.com
Lina McCann – Lina.McCann@magine.com