Cinewax partners with Magine Pro for African films service

Cinewax partners with Magine Pro for global African films service OAFF Cinewax has entered an agreement with the OTT platform Magine Pro for their Online African Film Festival OAFF .

Since 2015, Cinewax has been promoting African films through original programming, premieres, and festivals. With original media and event formats, they have promoted African cultures accessible through cinema. After a number of earlier online one-month festival events and a successful crowdfunding on Kickstarter to establish and launch an ongoing online service, Cinewax selected Magine Pro to expand the OAFF service further on a platform built for global scaling.

By entering a long-term partnership with Magine Pro, they are now ready to scale the service, addressing the large African diasporas in France and Europe, and also reach new audiences across the globe.

“We are proud to be the OTT partner for this great film service and to make African films easy accessible all over the world”, says Matthew Wilkinson, CEO of Magine The new service houses OAFF’s full VOD movie library and is available on web, iOS and Android platforms. It is built to be globally accessible, with the ability to be localized to suit international markets with multi-language, multi-currency and geoblock capabilities.

“Our agreement with Magine Pro means a big step forward for us in our aim to be the global focal point for African and diaspora films, and to maintain a high-level quality for our new streaming services” says Jean FALL, President of Cinewax. 

About Cinewax and OAFF

Based in France, Cinewax is a cultural association that promotes African Cultures.OAFF (Online African Film Festival) is the new global online on-demand service for African and diaspora films launched by Cinewax. (https://oaff.cinewax.org, www.cinewax.org) 

About Magine Pro (www.maginepro.com/about)

Magine Pro is the platform for b2b managed services for OTT, which enables global content owners, broadcasters and telcos to build thriving OTT businesses with live TV and Video-On-Demand platforms. Magine Pro’s customers are located in Europe and the United States, as well as in emerging markets.

For more information please contact

Hakan Tranvik, Corporate communications, Magine +46709383293 hakan.tranvik@magine.com

Matthew Wilkinson, CEO Magine matthew.wilkinson@magine.com