Download our latest free eBook, Film OTT: The ultimate guide to launching a successful film-focused streaming service, now.
As more viewers sign up to services looking to watch what they want and when they want, VOD content, in particular, is in high demand. Our latest ebook looks at how content owners can maximise and successfully monetize their library, highlighting the benefits of launching a film-focused video streaming service today.
Check it out to find out what effect COVID-19 has had on the film industry so far and what it might mean for the future of cinema and OTT. We also explore the best-suited monetization models for film and how streaming operators can better engage film fans in discovery.
Download the eBook: Film OTT: The ultimate guide to launching a successful film-focused streaming service here.
You can also check out our recent white paper, OTT Discovery: How to stand amongst out from the crowd, where we explore what new streaming services can do to cut through the noise and stand out from the competition. The white paper also features original research by analysts at Omdia, looking at how today’s consumers discover content and new online streaming services and partner case studies that focus on their in-market experiences.
To find out more about Magine Pro’s OTT partners, head to our experience page. In addition, you can find out more about our flexible OTT solutions and how we can help you build and launch a successful film-focused OTT business here.
Don’t forget to subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products and to find out which industry events we’ll be attending next.
When it comes to OTT, content is quite rightly considered king, which can mean only thing, marketing is its queen. Sure, you need great content and a fantastic OTT service but if people don’t know a thing about it, how can you generate sales? Quite simply: You can’t. You may know everything there is to know about your OTT service, and in particular what makes it better than the competition but if you don’t communicate that effectively, you won’t see subscriber growth.
A well thought through marketing strategy is essential for any business. Not only does it help educate potential customers about your service it also builds brand awareness, can increase sales and reduce churn. In order to improve your chances of long-term success, put a solid marketing strategy in place before launch. Even a little effort can go a long way if you’re working to tight budgets or have limited resources. Engaging with customers (new and existing) on social media platforms, for example, costs nothing but is a great way to build your brand and business’s future.
In our latest eBook, we share our top marketing tips and tactics that can help you lay the right foundations for launch. In this guide, we take you through some marketing fundamentals that will help you generate leads and convert them into loyal subscribers.
- How to optimize your sales funnel
- Design your digital ecosystem
- Improve your conversion rates
- Reduce churn
- And much, much more
Looking for a little more marketing advice to get your OTT service off the ground? Check out our blog where we regularly publish articles that can help you build and grow your business. You can also get in touch with us and speak to an experienced member of the Magine Pro team.
To find out more about Magine Pro and our global OTT solutions and services, head here.