5 ways to reduce your OTT subscription churn rate
It’s much harder (and more expensive for that matter) to attract new subscribers than it is to keep the ones you already have. It’s a competitive landscape, and with so many OTT services offering low entry barriers and free trials, it’s much harder to encourage users that switch from service to service to stick around and stay loyal. Without a doubt, you’ll need a solid strategy to keep your users engaged and successfully reduce churn. To help you get started, we’ve outlined 5 of the best ways to reduce churn and build a positive user experience to boot.
1. Keep things fresh
Regularly adding new content to your service is a great way to ensure your users return and remain engaged. Give them a reason to stay active and even recommend the service to a friend by adding new content every week or month. You can also try changing the content that’s displayed on the start page – hero existing content that your users may not have seen yet. Even regularly updating the content artwork can help make your service feel new and fresh to users.
2. Maintain a buzz
Don’t expect your subscribers to stick around after they’ve signed up, you still have work to do. Continue to reach out to your users via email and on social channels to let them know what’s available to watch or what’s coming soon. Build and maintain the buzz around your service to keep users engaged and active.
3. Give back
Let your subscribers know you care and increase value by offering loyalty based subscription discounts or surprise download giveaways. You can even promote bonus offers for those who recommend your service to their friends.
4. Re-engage inactive users
Don’t let subscribers slip away, entice inactive users back to your service with targetted marketing and promotions. You can do the same for those who have recently canceled their subscription; remind them you exist, what they’re missing and make it easy to get back on board!
5. Keep up appearances
It’s important to maintain your OTT service. You don’t need to offer the latest features but it should be easy for users to manage their accounts and payments. A user-friendly interface is essential and video streaming should always be seamless.
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Want more advice and support on reducing churn rates? Get in touch with the Magine Pro team and find out how we can help.