Top 5 OTT Content Strategy Tips

Planning to build your own OTT service now or in the new year? Check out our top 5 content strategy tips that can help you prepare for launch:

1. Get to know your target audience

Identifying your target audience may not be an obvious content strategy tip, but it’s important nonetheless. Before you should even begin to consider creating content or securing rights to some, get to know your audience. Understanding your key demographic’s interests and viewing habits will help you create a much stronger content strategy. It can inform decisions regarding the type of content you should invest in, when and what time to release it and the best marketing channels to promote through.

2. Offer Unique content

Subscribers are signing up to more than just one OTT service these days as their appetite for high-quality and original content increases. In fact, Digital TV Europe’s 2018 annual survey revealed 62.9% of respondents agreed original content that’s not available elsewhere is the most compelling reason to sign up to an OTT service in the first place.

To attract potential subscribers, offer content they won’t find as easily elsewhere. We’ve seen this work particularly well with our own partners, Passionflix which provides exclusive and original romantic content and True Royalty, an SVOD service dedicated to premium royalty related content.

3. Be original

You don’t have to produce your own content for it to be original. Secure rights to original content with content owners instead. Try exploring markets that are often overlooked, such as local or regional content for expats and niche sports content that’s not being widely distributed. Don’t rule out purchasing the rights for older content that can be digitized either. Our partner FlixOlé is home to Spanish cinema and features new as well as classic movies that are particularly popular with their subscribers.

4. Promote your content

No matter how great your content offering, if it isn’t easy to discover, you won’t see the viewing figures you expect. To get a good return on your content investment, carefully consider how and where you promote it, both in and outside of your service.
Our partners are able to promote new and old content in their Magine Pro Pioneer and Premium services wherever and whenever they like. Our templated OTT solutions can be customized via the Console, enabling them to independently curate featured content on the start page and even content categories.
Promoting content outside of the service is equally as important. Create an engaging communication strategy that maximizes your marketing channels and don’t overlook SEO. Content metadata that is SEO optimized is a great way to boost awareness and traffic. Potential customers, for example, could find your service simply by searching online for a particular TV show or movie.

5. Keep things fresh

Even those that launch with a large library of content should refresh their service at regular intervals. Updating your service with new content not only encourages user engagement but also helps to reduce churn. Frequent changes give users a reason to return regularly. But that doesn’t necessarily mean you need to invest in new content. Promoting older content that has previously been overlooked is a great way to refresh the look and feel of your OTT service without incurring any additional costs. Magine Pro partners can do this independently using the Console, which gives them control over content positioning within their service.

______________________________________________________________________________________________________

Want more advice and support on your OTT content strategy? Get in touch with the Magine Pro team and find out how we can help. You can also download our latest white paper – Turn your Content into Cash to learn more. And check out our branded OTT solutions and services here.

Share post
Share On Facebook
Share On Linkedin
Contact us

Finding the UX/UI Sweet Spot: Designing a template for VOD and Live TV services

Today’s viewers can enjoy a wide variety new digital video-on-demand and live TV services on a range of different platforms. At MaginePro, we enable content owners and service providers to effectively engage their viewers by offering a series of customizable UX templates that meet their business needs and user expectations. Our templated solutions are designed…

Read More

Finding the right customer service setup for your OTT service

Customer care is an integral part of operations at Magine Pro. We know from experience that great customer service builds trust and loyalty, which ultimately reduces churn and can even encourage customers to make additional purchases, such as package upgrades, later on. It’s important for any OTT service to maintain a high level of customer…

Read More

Introducing Skjár 1 by Magine Pro

Meet our latest Magine Pro partner, Skjár 1. Our Premium solution includes everything you need to set up and launch a branded OTT service for your live, linear and VOD content. But we also know you may want certain features or services that don’t come as standard. The great thing about our templated solutions is…

Read More

Magine Pro Marketing eBook: 8 essential steps to launch

When it comes to OTT, content is quite rightly considered king, which can mean only thing, marketing is its queen. Sure, you need great content and a fantastic OTT service but if people don’t know a thing about it, how can you generate sales? Quite simply: You can’t. You may know everything there is to…

Read More

How to build an effective communications strategy for your OTT service

It’s vital for any new business to have a solid customer communications strategy in place before launch. For OTT services, how you choose to communicate with your users will have a direct effect on the long-term success of your service. Take our own partner’s for example; combined they add over 650 hours of new content…

Read More

How to optimize your OTT service for Search & boost subscriber numbers

Search Engine Optimisation, otherwise known as SEO is integral to building brand awareness and your online presence. Although SEO is commonly associated with websites, it can, in fact, be just as beneficial when applied to your web-based OTT service and apps. Making your content and service visible to search engines like Google, either organically or…

Read More

OTT Industry predictions for 2019

2018 was an exciting year for the OTT industry. We saw a lot of positive developments, most of which we encountered firsthand at IBC2018 in September. Check out our post where we summarised our findings and reflected on the event, here. Now that we’re heading into the second full working week of January, we’re all…

Read More

OTT services: Classic content makes a comeback

The linear TV schedule is flooded with Christmas film classics this time of year. Netflix, Amazon Prime, and Hulu also pad out their libraries and curate categories dedicated to the season’s favorites. What often starts as an afternoon couch slouch with the family enjoying ‘It’s a Wonderful Life’ can soon turn into a mega classic…

Read More

Top 5 OTT Content Strategy Tips

Planning to build your own OTT service now or in the new year? Check out our top 5 content strategy tips that can help you prepare for launch: 1. Get to know your target audience Identifying your target audience may not be an obvious content strategy tip, but it’s important nonetheless. Before you should even…

Read More

Magine Pro Hackathon 2018

At Magine we pride ourselves in offering innovative OTT solutions for all our new and existing partners who operate Magine Pro Pioneer or Premium services. Hackathon events are a great way to bounce around ideas as a team, develop our products and come up with creative concepts of tomorrow. Not only do events like these…

Read More

Finding the UX/UI Sweet Spot: Designing a template for VOD and Live TV services

Today’s viewers can enjoy a wide variety new digital video-on-demand and live TV services on a range of different platforms. At MaginePro, we enable content owners and service providers to effectively engage their viewers by offering a series of customizable UX templates that meet their business needs and user expectations. Our templated solutions are designed…

Read More

Finding the right customer service setup for your OTT service

Customer care is an integral part of operations at Magine Pro. We know from experience that great customer service builds trust and loyalty, which ultimately reduces churn and can even encourage customers to make additional purchases, such as package upgrades, later on. It’s important for any OTT service to maintain a high level of customer…

Read More

Introducing Skjár 1 by Magine Pro

Meet our latest Magine Pro partner, Skjár 1. Our Premium solution includes everything you need to set up and launch a branded OTT service for your live, linear and VOD content. But we also know you may want certain features or services that don’t come as standard. The great thing about our templated solutions is…

Read More

Magine Pro Marketing eBook: 8 essential steps to launch

When it comes to OTT, content is quite rightly considered king, which can mean only thing, marketing is its queen. Sure, you need great content and a fantastic OTT service but if people don’t know a thing about it, how can you generate sales? Quite simply: You can’t. You may know everything there is to…

Read More

How to build an effective communications strategy for your OTT service

It’s vital for any new business to have a solid customer communications strategy in place before launch. For OTT services, how you choose to communicate with your users will have a direct effect on the long-term success of your service. Take our own partner’s for example; combined they add over 650 hours of new content…

Read More

How to optimize your OTT service for Search & boost subscriber numbers

Search Engine Optimisation, otherwise known as SEO is integral to building brand awareness and your online presence. Although SEO is commonly associated with websites, it can, in fact, be just as beneficial when applied to your web-based OTT service and apps. Making your content and service visible to search engines like Google, either organically or…

Read More

OTT Industry predictions for 2019

2018 was an exciting year for the OTT industry. We saw a lot of positive developments, most of which we encountered firsthand at IBC2018 in September. Check out our post where we summarised our findings and reflected on the event, here. Now that we’re heading into the second full working week of January, we’re all…

Read More

OTT services: Classic content makes a comeback

The linear TV schedule is flooded with Christmas film classics this time of year. Netflix, Amazon Prime, and Hulu also pad out their libraries and curate categories dedicated to the season’s favorites. What often starts as an afternoon couch slouch with the family enjoying ‘It’s a Wonderful Life’ can soon turn into a mega classic…

Read More

Top 5 OTT Content Strategy Tips

Planning to build your own OTT service now or in the new year? Check out our top 5 content strategy tips that can help you prepare for launch: 1. Get to know your target audience Identifying your target audience may not be an obvious content strategy tip, but it’s important nonetheless. Before you should even…

Read More

Magine Pro Hackathon 2018

At Magine we pride ourselves in offering innovative OTT solutions for all our new and existing partners who operate Magine Pro Pioneer or Premium services. Hackathon events are a great way to bounce around ideas as a team, develop our products and come up with creative concepts of tomorrow. Not only do events like these…

Read More