OTT services can offer sports fans more opportunities to engage with content and their teams than is possible through traditional TV. For sports content owners, OTT services give greater access to the fans, enables them to capture more data and generate greater revenues.

At Magine Pro, we believe there is real value in creating an OTT service that offers more than just live sports streaming. In this post, we share our top 5 product features and capabilities for a successful sports OTT service.

The top 5 things you need to consider…

Engaging the fans

An interactive OTT environment enables viewers to engage more with your content and can help build community and customer loyalty. Boost fan engagement by integrating sports data feeds into your service, host interactive games or quizzes, add exclusive editorial content or even offer a targeting e-commerce experience for merchandise. 

The bigger picture

The ability to stream content on the go is a huge benefit of OTT and particularly for sports where fans don’t want to miss a game or an event. However, there are some sporting events that just HAVE to be seen on the big screen. The challenge for OTT players now being able to offer a high-quality mobile streaming experience AND big-screen viewing via smart TV apps and/or media player support.

Sports on-demand

As the sporting calendar fluctuates, entice users back into your service during downtime with engaging VOD libraries. You could even create dedicated categories of content that relate to great sporting moments or that celebrate great sportsmen and women. The key here is to keep communicating with your users via push notifications and email so that they are aware when new content and features are available.

Exclusive content, promos & partnerships

When the live sporting events you’re hosting are also available elsewhere, supplement with value-add content such as behind-the-scenes editorial or unique VOD to stand out from the competition. You can even extend marketing efforts with exclusive promo codes or by partnering with relevant brands to create offers that will draw a much larger audience.

Localisation for global markets

Sports can appeal to fans across the world. If you’re planning to scale your OTT service, you will need to meet the needs of a global audience.  Consider flexible business and pricing models (consumers in one country may be less likely to commit to a subscription model or price than others), ability to receive and settle in local currencies and service localisation and language (audio/subtitles) for select markets.

At Magine Pro, we provide our partners with the support, tools and technology they need to build a sports OTT service that includes all the features and functionality listed above. To find out more about our OTT streaming solutions, head over to our website or get in touch with a member of the team to learn more and try a demo.

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