The adoption of cloud technology to deliver mainstream TV services
Digital TV Europe recently launched their 2017 Multiscreen & OTT series, which looks at four distinct developments: the emergence of new mobile-centric services for millennials and Generation Z; the prospects for cloud-based targeted advertising; the launch of Amazon Channels in Europe and its likely impact on the pay TV business; and the adoption of cloud technology to deliver mainstream TV services.
Rahul Puri, general manager of Magine Digital Media and CTO at Magine shares his views in part 4 of the series, Cloud TV, about the key requirements of getting an OTT TV service up and running. Rahul says “A fully functioning OTT TV service should actively engage customers with high-quality content, strong user experiences and attractive pricing models – i.e. subscription, PPV etc. Services also need to meet the expectations and demands of today’s user and provide high-quality video streams that can be watched anytime, anywhere.” He adds, “Magine’s media platform is built to accommodate all of these requirements in an integrated way, in addition to offering deep analytics that can inform decisions relating to the content acquisition, user engagement and monetisation.” Within the interview, Rahul also talks in more detail about the advantages of outsourcing platform requirements to a third-party online video platform provider like Magine and shares some of the key lessons we have learnt through owning and operating our direct-to-consumer businesses.
Download the series for free today from DTVE’s website to read Rahul’s interview in full. You can also contact us directly if you would like to discuss Magine’s global end-to-end solutions, or, arrange a meeting at IBC this September and meet the team at our stand.
