Ready for IBC 2025? What to Ask When Evaluating OTT Platforms
IBC is next month, and for many in the industry, it’s the ideal moment to reflect, reset, and rethink your streaming strategy. Whether you’re launching something new, scaling an existing service, or considering a platform switch, the questions you ask now can define your success for years to come.
With tighter budgets and rising viewer expectations, choosing the right OTT partner is no longer just a technical decision; it’s a strategic one.
At Magine Pro, we’ve helped broadcasters, content owners, and streaming operators around the world build flexible, scalable services across every screen. And if you’re thinking about making a change, our OTT Platform Migration Guide walks you through exactly how simple it can be, with step-by-step timelines, key considerations, and tips for a smooth transition.
We also know how overwhelming it can be to evaluate platforms that often sound (and look) very similar. So here are five essential questions to ask when exploring your options at IBC.
1. Can I make changes to my service without a developer?
Your audience moves fast. You should be able to respond just as quickly. Look for a platform that puts you in control, from metadata and promotions to layout and collections, through an intuitive CMS or operator console.
With Magine Pro’s Console, customers can update content rows, create offers, manage access, and push changes live instantly.
2. How does the platform perform across Smart TVs?
Mobile-first isn’t enough. Big-screen viewing is still dominant, especially in living rooms. Make sure your platform offers a polished, responsive UX across Smart TVs and connected devices.
Magine Pro delivers native Smart TV apps with a lean-back UX that keeps users engaged.
3. Can I launch in new markets without rebuilding my service?
Scaling shouldn’t mean starting over. The right OTT platform will support multiple regions, languages, currencies, and monetisation models.
Magine Pro supports global expansion with a flexible architecture designed for growth.
4. Is the platform easy to operate, not just easy to launch?
Launching is step one. Retaining subscribers and running a smooth operation is where the real work begins. Look for automation features (like dunning, notifications, promo codes), actionable analytics, and simple onboarding tools.
Magine Pro helps operators reduce churn and increase lifetime value with built-in retention tools.
5. Will the team feel like a partner or a vendor?
Tech matters, but so do people. Ask about onboarding, support, and what happens after the contract is signed.
At Magine Pro, we work closely with our customers to help them launch, grow, and adapt, bringing a collaborative mindset and real industry expertise.
Meet Us at IBC 2025
We’ll be at stand D72 in Hall 5 showcasing our proven OTT platform, demoing our Smart TV-ready streaming services, and walking you through the power of our Console.
If you’re attending IBC and want to explore how we can support your next move, we’d love to talk. Book a meeting or simply drop by the stand. Use the code IBC7357 for a complimentary visitor’s pass to IBC.
