FILM SERVICE

paus

paus is an independent film service that is uniquely powered by tips.

About paus

paus is an online streaming platform that’s dedicated entirely to independent film. The service is uniquely powered by tips, which for the audience means there are no subscriptions, no adverts and no set payments. The audience can choose to tip filmmakers any amount, at any time.

Challenge

paus, the iOS streaming app for independent film, partnered with Magine Pro to leverage our OTT platform and expand its service in a secure and scalable way. Working with us, paus required the freemium VOD service to expand onto web and Android platforms and be accessible to audiences in the UK, US and Europe. The service’s unique tipping feature was also to be maintained and available on all platforms.

Solution

  • Leverage Magine Pro’s OTT platform and create a paus branded streaming service that is available via web, iOS and Android platforms.
  • Enable paus to independently upload all VOD content onto their service via the Magine Pro CMS Console and protect with our multivariate DRM platform.
  • Migrate existing paus subscriber base to the new platform and enable a frictionless login and user experience.
  • Set up secure access to the Magine Pro CMS Console, enabling paus to curate their service, content categories, artwork and edit metadata. The Console also enables paus to manage user accounts and get comprehensive insights into their user behavior, service usage, and operational analytics.
  • Facilitate unique tipping feature that is supported by Stripe for GBP, USD and EUR currencies.
  • Leverage Magine Pro’s cloud infrastructure and CDN provisioning network to enable paus to deliver high-quality, low-latency streams 24/7 to all requesting devices.
  • paus_mock_bundle_NEW_2021

    Result

    Magine Pro worked alongside paus to successfully launch their upgraded freemium VOD service in the UK and Europe on web, iOS and Android devices. The independent film service supports a unique tipping feature that enables audiences to financially reward the filmmakers. For subscribers, it means there are no set payments or ads and up to 80% of tips go directly to the filmmakers involved. During the build process, Magine Pro facilitated this feature using specially designed widgets that enable users to seamlessly access a dedicated payment page.
    The paus service can also now be curated using Magine Pro’s CMS Console, enabling paus to enhance content discovery by creating custom categories and highlighting select content on the service start page. The Console also gives them the ability to independently upload new VOD content and manage their users and service. paus is now available to independent film fans across Europe and the US on all mobile devices.

    “Partnering with Magine Pro means we can focus on curating more incredible content and supporting filmmakers, in the knowledge that we have a proven OTT tech partner to help ramp up our platform.”

    - Rishi Kapoor, CEO & Founder of paus in Advanced Television Nov 2020

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