VIDEO: Launching a Video Service in a Saturated Market
Magine Pro recently attended the Connected Media Europe exhibition and conference at BVE in London, one of the industry’s most important events for exploring cutting-edge technologies and trends in broadcasting, video production, and distribution. BVE is a key destination for media professionals, providing invaluable insights into how to deliver content seamlessly across devices, reach diverse audiences, and drive engagement in today’s competitive media landscape.
This year’s event was packed with innovative discussions, solutions, and forward-thinking approaches to content delivery. Among the highlights was our General Manager, Matthew Wilkinson, participating in a conversation with journalist and presenter, Bridgid Nzekwu, on the challenges of launching a video service in a highly competitive market.
Watch the Interview:
Key Takeaways from the Interview
During the interview, Matthew shared his expertise in building successful OTT (Over-the-Top) services, particularly for niche content providers. He discussed:
- Targeting Specific Audiences: In a market flooded with video services, understanding and identifying your core audience is more critical than ever. Matthew delves into the importance of audience segmentation and tailoring content to meet their unique needs and preferences.
- Monetization Strategies: The conversation explored the various ways video services can drive revenue, including hybrid models that combine subscription, ad-supported (AVOD), and transactional (TVOD).
- Creating a Unique Value Proposition: For OTT services to stand out, they must offer something unique. Whether it’s exclusive content, innovative features, or exceptional user experiences, carving out a distinct niche is essential for long-term success.
- The Role of Data and Insights: Leveraging data to understand viewing behaviours and refine offerings can give providers a competitive edge.
What Makes Magine Pro Different?
As a leading OTT technology provider, Magine Pro works closely with clients to develop customized streaming solutions that meet the challenges of today’s media landscape. Our white-label streaming platform helps providers of all sizes—from startups to established networks—launch and scale their video services efficiently.
Whether you’re creating a platform for a global audience or a highly targeted niche market, Magine Pro’s tools and expertise are designed to ensure your service is profitable, engaging, and sustainable. You can learn more about Magine Pro’s professional video solutions here. We would love to hear from you if you would like to discuss our products, find out more about our services or get started.
