How to Reduce Churn Fast: 5 Retention Tactics for OTT Platforms
Struggling with subscriber churn? These quick-win tactics can help you boost retention and protect revenue, starting today.
Subscriber churn is an expensive problem. Whether it’s a user actively cancelling or a payment silently failing in the background, every lost subscriber impacts your growth, ARPU, and acquisition ROI.
Before diving into these five proven tactics, download our free 7-Step Streaming Churn Self-Assessment to see where your current strategy stands and where you can improve.
Not all churn is inevitable. At Magine Pro, we’ve built smart tools and features into our platform to help streaming operators tackle both voluntary and involuntary churn without heavy lifting. Here are five high-impact retention tactics you can activate today:
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Send Card Expiry Reminders
Involuntary churn from expired payment methods is one of the most easily avoided revenue drains. Magine Pro’s built-in card expiry notifications automatically send timely reminders to users across devices.
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Curate an Engaging Content Experience
If your catalogue feels stale or generic, users are more likely to lose interest. Use metadata, fresh artwork and custom content rows to highlight fresh, relevant recommendations. Magine Pro lets operators curate collections by genre, mood, artist, or even seasonal events, directly from the CMS, no developer needed.
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Automate Dunning Flows
When a payment fails, the follow-up process is critical. Our dunning automation tools give users more chances to resolve issues without leaving the service. Magine Pro customers who use dunning flows typically recover over half of failed payment attempts.
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Run Win-Back Campaigns
Some churn is inevitable, but it doesn’t have to be permanent. Run win-back campaigns that offer time-limited discounts or highlight new content drops. You can trigger these from your CRM or marketing tools connected via the Magine Pro Console.
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Turn Reactivated Users into Long-Term Subscribers
Winning back a churned user is just the start—the real value lies in keeping them around. Track reactivation trends over time and identify what keeps returning users engaged. Use these insights to reinforce your messaging, fine-tune offers, and build long-term loyalty with smart, automated follow-ups.
Ready to See Where You’re Losing Subscribers?
To help you evaluate your current approach, we’ve created a free 7-Step Streaming Churn Self-Assessment. Download it here and find out where your service currently stands.
Need help improving retention? Speak to our team to explore what’s possible.
