Give Viewers a Live-First Experience: Introducing the FAST Channel Feature from Magine Pro
Linear-style content is making a comeback, and for good reason. With so much content available on demand, many viewers crave simplicity, curation, and the ease of just tuning in. That’s where Magine Pro’s new FAST channel feature comes in.
Available across web, mobile, and Smart TV platforms, this new feature allows our customers to create a fully integrated FAST (Free Ad-Supported Television) channel directly within their streaming service. It brings the spontaneity of live viewing to an on-demand experience.
What Is a FAST Channel?
A FAST (Free Ad-Supported Television) channel mimics traditional TV experiences by offering a continuous, scheduled stream of content, without requiring users to search, browse, or choose. This encourages click-in, reduces decision fatigue, and helps to drive longer session times.
Why Add a FAST Channel?
Whether you’re operating an AVOD, SVOD, hybrid, or niche content platform, a FAST channel can add real value:
- Drive Instant Engagement
Give users a “just press play” option that removes friction and increases watch starts. - Boost Ad Revenue & Session Length
Longer viewing sessions mean more ad impressions and better content exposure. - Maximise Existing Content
Turn your VOD library into a curated, always-on experience without new content production or rights complexities.
Where It Appears
On Magine Pro-powered platforms, the FAST Channel feature is intelligently integrated into your service UI:
- Smart TVs: A live channel collection carousel displays the current broadcast alongside the next upcoming title, giving viewers a clear snapshot of what’s on now and what’s next.
- Web & Mobile: The same live channel carousel is available here too, showing the current and upcoming content. Users can also access an EPG view with a full schedule spanning the past 7 days and the week ahead.
Supported Devices & Versions
The FAST channel feature is supported globally across all major platforms.
- Web
- Smart TV (LG, Samsung, Vizio)
- Android & Android TV
- iOS
- Apple TV (tvOS)
Give Your Viewers a Reason to Press Play
Sometimes, the simplest choice is the one that sticks. With Magine Pro’s FAST channel feature, you can deliver a lean-back, live-first experience that complements your on-demand catalogue and keeps users watching longer.
Want to know more about the FAST channel feature? And whether it’s right for your service? Contact the Magine Pro team.
