Efficiency, Scalability & Agentic AI: Inside Magine Pro’s Vision for the Future of OTT
How do you keep innovating in OTT when every new feature risks adding more complexity? It’s a crucial question for any video service that’s weighing up the pros and cons of different OTT platforms.
With decades of OTT experience between them, in both vendor and broadcaster roles, Magine Pro’s CEO, Matthew Wilkinson, and Head of Engineering & Operations Marcus Lindén, have seen plenty of innovation in the space.
So when they sat down to discuss how the next generation of OTT services will be built, we knew they’d have plenty of opinions on what it takes to balance speed, scalability, and innovation in a changing market. You can watch the video of them in conversation at the bottom of this blog.
Buy vs Build: The age-old debate comes of age in the cloud era
Drawing on their combined experience across broadcasting, product, and engineering, and Marcus’s background working with one of Sweden’s biggest broadcasters, the conversation touches on the continuing debates between best-of-breed and end-to-end platform strategies. While best-of-breed architectures allow operators to select specialist vendors, they can also add layers of complexity, product management, and cost. Watch the video to learn how Magine Pro’s integrated approach reduces that overhead, helping operators launch, manage, and evolve their services faster, with one partner accountable for the full OTT chain.
Agentic Coding: More than just the industry’s next buzzword
The discussion also highlights how Magine Pro is harnessing Agentic AI to transform its engineering workflows. Rather than adding isolated AI features, the team is applying Agentic coding to accelerate the entire product lifecycle: moving from concept to customer feedback in days instead of months. This approach enables faster iteration, continuous improvement, and earlier delivery of new functionality.
What’s Next From Magine Pro?
Finally, Matthew and Marcus reveal how the upcoming evolution of Console, Magine Pro’s orchestration and admin tool, will give operators more context and control. From catalogue management and billing to user engagement and churn prevention, Console puts actionable insights and configurability at the heart of every OTT service.
Watch the full video conversation below:
Want to continue the discussion with our team? Why not book a meeting to discuss how the Magine Pro OTT platform can help you redefine efficiency in your OTT operations?
