SVOD SERVICE

Docsville

A documentary-focused SVOD service with innovative discovery features.

About Docsville

The documentary streaming service, Docsville, is the brainchild of award-winning journalist and former editor of the BBC’s Storyville, Nick Fraser and producer Lawrence Elman. Their vision was to create an immersive experience for the documentary community that hero quality content over quantity. Each month, Docsville users can dive into a curated, themed selection of feature documentaries alongside articles, short content and daily Pop Ups.

Challenge

Docsville approached Magine Pro seeking a partner that could offer exceptional tech solutions and more; they required an experienced company that could help grow their business and young brand. And in addition, they sought a partner who could bring to life their vision for a documentary-focused VOD streaming service, one that offered innovative solutions that ultimately enhanced the user experience and eased the discovery of great content.

Solution

End-to-end support from Magine Pro, including initial planning and development, creation, launch and long-term service management.

Utilised Magine Pro’s professional services to maximise Docsville’s reach at launch, including marketing and monetization strategies, customer acquisition and retention, user experience and engagement.

Designed and built a VOD service for Docsville on Magine Pro’s proven platform that supported monthly curation of short and long form content.

Engineered a bespoke deep dive feature and pop up functionality that offered Docsville customers a truly unique and engaging user experience.

Enabled access to the Magine Pro Console giving Docsville control over the monthly curation of their content and secure access to rich data reports, enabling them to make smart and time-sensitive business decisions fast.

Leveraged Magine Pro’s cloud infrastructure to launch Docsville in 15 major European countries.

Ingested Docsville’s VOD content and securely protected with Magine Pro’s flexible multivariate DRM platform.

Result

Magine Pro developed and launched Docsville's subscription-based VOD service in 15 major European countries in a matter of months. The platform was capable of delivering high-quality and reliable streams anywhere in the world. In addition, the service's unique custom-built features enabled Docsville to curate themed content every month, enhancing the user experience and boosting user engagement levels. Docsville was also available on all multiscreen devices, including iOS and Android.

“Magine’s commitment to providing a TV Superhighway, at the service of great content, makes them the perfect partner to build a truly innovative global business model.”

-Nick Fraser, former head of documentaries at The BBC and founder of Docsville

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