OTT: How to increase video content views
Streaming service operators are always striving to boost user engagement within their service and, more specifically, increase video content views. Fortunately, there are plenty of ways operators can leverage their content, service, and even experience to optimise discovery for their users, including maximising their metadata for search and running external marketing and social campaigns.
Optimising the User Interface and Experience
One of the best ways to increase video content views is to optimise the interface and enhance the user experience within the streaming service. If users have a positive experience, they’re more likely to return and recommend it to others.
There are several ways operators can optimise the user interface, including making quality content easy to find. Curating rich categories of entertainment and positioning content high up on the discovery page of the service is one such solution.
Magine Pro-powered streaming services allow operators to curate the discovery page thoroughly, including content category curation and selecting content to hero within the top carousel. Our partners can also use the CMS Console to select what artwork and poster sizes are presented and add engaging and informative titles and descriptions to entice users to choose particular movies or series. Adding additional content, such as trailers and even editorials, will also help expand the discovery experience and give users a clearer idea of what’s available.
Making the Most of Metadata
Another way operators can help to increase content views is to ensure metadata is as SEO-friendly as possible. Metadata is data that defines and describes the data object it is linked to. In this context, metadata describes, via text descriptions, the content of a video, making it readable for search engines.
Ensuring that metadata is SEO-friendly will help content appear much higher in search results both inside and outside a streaming service. To do this, providers should focus on using keywords throughout metadata descriptions, including attention-grabbing and descriptive titles, and adding content summaries that accurately reflect what users will see.
Using the Magine Pro CMS Console, our partners are able to upload, manually edit, and even use custom metadata to help enrich their user experiences and improve search results.
Running External Marketing Campaigns
Service operators can also look to increase discovery and views by running external marketing campaigns focusing on select content instead of the entire streaming service. A strategy like this works particularly well when the chosen content is well-known, sought after, and/or exclusive to the service itself.
Utilising digital channels is a fantastic way to generate interest and track a campaign’s success. Google ads and sponsored social media on audience-relevant platforms are great starting points. And can build out further to partnering with trusted companies or influencers who will promote the content to their loyal audiences and help penetrate new markets.
Magine Pro’s Data Insights toolset gives our partners a clear 360 view of their service’s performance, enabling providers to follow the entire user journey from marketing attribution to engagement throughout the customer lifecycle. Data-led insights like these give operators a complete view of a marketing campaign’s performance and whether focused external content strategies are cost-effective and capable of producing the desired outcome.
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At Magine Pro, we offer a flexible OTT platform that can be customised according to your OTT business needs. Create a video streaming service with us and monetise your live events, linear and VOD content seamlessly through subscription, advertising, and/or transactional business models. What’s more, we have a team of experienced experts on hand who can help you launch and grow your OTT business successfully.
For more guidance on increasing content discovery, views, and engagement, check out our blog. And if you’re interested in learning more about how we can help you build and launch a successful OTT business, get in touch with us today.
