Strategic partnerships & growth in OTT

Our latest white paper explores how strategic partnerships provide avenues for growth in OTT. The white paper features an industry report by Omdia, alongside insights from Magine Pro partners who share their experiences on how partnerships have improved their service discoverability, acquisition and growth.

Omdia’s recent report, which features as part of the white paper, highlights why partnerships are key to delivering sufficient online video growth and, specifically, the impact of bundling and aggregation partnerships with the likes of telcos and Pay-TV operators. But what does that mean for smaller niche players, or even new market entrants, who are only beginning to build a foundation within the market?

At Magine Pro, we believe partnerships of all kinds can benefit discoverability, acquisition and growth, including well-considered brand partnerships. For smaller niche players, brand partnerships that support their marketing efforts can considerably impact growth and even long-term market ambitions. Omdia also highlighted the benefits of brand partnerships within the report, stating, ‘Partnering with other industry-related brands and operators has the potential to elevate marketing efforts, increase audience reach and extend costs further.’

Collaborating with other brands can be essential to most marketing strategies, and partnerships should be entered into based on relevance to a streaming service, content and most importantly, potential audience. In our white paper, Advancing OTT audience capture: how strategic partnerships provide avenues for growth, we share what we believe to be key considerations when choosing a brand partner, including:

LIKE-MINDED BRANDS
Collaborate with industry-relevant companies, particularly those with comparable brand values and established audiences.

AUDIENCE AWARENESS
A partnership should expand your audience reach. To benefit from the collaboration, you may share similar target audiences but preferably different markets.

ALIGN GOALS
Do your goals align? Be clear on what you’re hoping to achieve from the partnership to create and execute a successful campaign.

CREATIVE CROSS-PROMOTION
Consider whether there are opportunities to run cross-promotional campaigns that involve expanding marketing efforts, reach, creativity and costs.

ADD VALUE
Keep your existing audience in mind. Will this partnership add value for your customers? And be clear in your customer communications about how the partnership benefits them.

Download the white paper now to learn more about strategic partnerships in OTT. You can also watch the accompanying webinar, Why partnerships are key to delivering online video growth, on-demand. Join Magine Pro, Omdia, and Paus for an open discussion around Omdia’s research into aggregation. The webinar speakers also explore the benefits and experiences of brand partnerships for streaming services.

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