TV Everywhere and OTT
OTT services have long been associated with the delivery of on-demand content. The likes of Netflix, Amazon Prime, and HBO instantly spring to mind when you think of video streaming websites and apps. That’s not to say traditional linear TV has been left behind. Here are 5 reasons we believe linear TV has a formidable future in OTT. In recent years, in fact, we’ve seen more broadcasters and operators expanding into the OTT market, offering their customers TV Everywhere solutions that combine both linear tv channels and on-demand content.
DTVE’s recent annual survey reported 43.5% of respondents agreed that SVOD OTT services comprising both on-demand and linear channels are a very promising business model. No doubt because TV Everywhere solutions not only bolster the broadcasters existing at home offering but also expand the customer experience. With OTT, their users are no longer tied to the living room and can watch the content they want, on any device, anywhere. In fact, the same survey reported that 56.8% believe being able to watch content inside and outside of the home on multiple devices was one of the most compelling reasons to sign up to an OTT TV service in the first place.
There’s no denying though that user experience and behavior differ considerably between linear TV and VOD services. Linear services, for example, need less interaction; users only have to change channels to get instant access to live content. VOD services, on the other hand, require users to browse through a content library for much longer to find what they want to watch. Successful TV Everywhere solutions combine elements of both without being overly complex.
We’ve operated successful consumer OTT services for over seven years in Scandinavia and Germany (Magine TV, Plejmo). Our templated B2B OTT solutions are based on our proven consumer services and in particular Magine TV, which seamlessly blends linear channels with on-demand and catch-up content. Our OTT solutions are user-friendly and enable our partners to successfully monetize their VOD content and/or linear TV channels.
We focus on building OTT services that make it easy for viewers to discover great content. Our partners can independently curate their service’s start page via the Magine Console and hero select content. Their users can also create a personal list of their favourite linear channels, add content to their watchlist to enjoy later, and explore catch-up and VOD content in curated category modules.
Want to find out more about our experience and OTT solutions? Get in touch to request a demo or speak to a member of the Magine Pro team. We can help you launch your own TV Everywhere solution today!
