Put your best face forward: build a recognisable OTT brand
Branding is as important for new and small businesses as it is for the big guys with big budgets. Your branding tells your customer who you are as a company. It’s also more than just logos and slogans, it involves every part of the customer experience, from your OTT service to your website and even customer care.
Brand perception is how consumers view your brand. You can influence it, but you can’t control it. Every interaction a customer has with your company should be positive from day one. Consumers are more likely to invest in products or services that are trusted and recommended by their peers, which is why word of mouth is the most effective way to build awareness, particularly for new or small businesses that have limited marketing budgets. It takes time to build a positive brand perception though, but with commitment, a clear strategy and consistency, you’re on the right track.
For any new business, it’s essential to lay a strong foundation. Brand recognition doesn’t happen overnight, to stand out from the competition you need a clear and easy to recognise design aesthetic. Your choice of logo, colours, and fonts can impact customer perception, so make sure you put your best face forward when building your brand.
At Magine Pro we appreciate how important your branding is to your business, especially for new OTT service entrants. Our templated OTT web services and apps are customisable, enabling you to add your own logo, unique brand colours, and content. You can tailor your service entirely to you and provide customers an engaging experience from sign up.
Customise your own OTT service. You can choose light or dark themes, add your logo, brand colours, and upload as much content as you like!
We also work with you to build a positive and memorable brand experience for your customers. Leveraging our years of consumer experience, we can support you with marketing strategies and customer care. We provide 1st, 2nd or 3rd line customer support systems with our services. From experience, we know that great customer service builds trust and loyalty, reduces churns and better still increases the likelihood of positive peer recommendation.
You can find out more about our branded video services and products on our website. Get in touch if you’re keen to get up and running with an OTT service that heroes your brand and content.
