The Importance of Automation for OTT Services: Enhancing Efficiency and Reducing Operational Costs
As content consumption continues to surge, operational efficiency has become essential. In this landscape and as competition intensifies and audience expectations rise, automation has emerged as a crucial driver for media companies, enabling them to streamline processes, reduce costs, and elevate service delivery.
The Importance of Automation in OTT Services
As OTT platforms expand their libraries, they face the challenge of managing vast amounts of data, media assets, and user interactions. By automating routine tasks, operators can minimize human error and ensure consistent output, which is vital for maintaining quality standards. This consistency is crucial as even minor mistakes can lead to significant customer dissatisfaction.
Moreover, automation empowers OTT services to adapt quickly to changing market conditions and user demands. With the ability to swiftly deploy updates, manage content delivery, and analyse viewer data, companies can respond to trends in real-time, enhancing their competitive edge. This agility not only helps in attracting and retaining subscribers but also allows teams to focus on more strategic initiatives, such as content creation and customer engagement. By significantly reducing the need for manual interventions, media companies can focus on driving growth while delivering a high-quality streaming service.
Enhancing Media Asset Management
One area where automation plays an important role is Media Asset Management (MAM). Automating high-volume workflows—from content ingestion and processing to final publication—can drastically reduce operational overhead and eliminate bottlenecks. This not only speeds up the workflow but also enhances overall efficiency. As demand for services continues to rise, automation offers the scalability required to manage increased volumes without sacrificing performance or quality.
Key Automated Processes at Magine Pro
At Magine Pro, automation is at the core of several essential processes, helping us streamline operations and improve service delivery:
- Content Ingest: Our platform automatically imports Electronic Program Guide (EPG) sources six times per day for over 125 TV channels, ensuring the constant update and addition of broadcast program assets. This automation processes thousands of assets daily, removing the need for manual intervention and reducing errors.
- Image scaling for all devices: Our platform automates image presentation across different screen sizes. Using image-scaling, a single original image is automatically resized to fit on any device. This eliminates the need for customers to upload multiple image versions, simplifying the process and improving efficiency.
- Video processing for Multiple Devices and Networks: We automate the creation of video variants based on a single input file, optimising for different devices and varying network conditions. This ensures end users enjoy the best viewing experience without requiring customers to manage multiple versions of the same content.
Automating Monetisation and Billing
Automation doesn’t stop at content management—it also plays a pivotal role in streamlining monetisation and billing processes at Magine Pro. Our billing engine automates monthly subscription renewals, including configurable retries in the event of payment failures. This not only reduces subscription lapses but also ensures a smoother, more reliable customer experience.
Additionally, automation simplifies the process of increasing subscription prices. When prices change, our platform automates the necessary steps, from notifying users to adjusting prices for both existing and new subscribers. By automating these processes, we eliminate the manual workload, ensure a seamless transition, and minimise the risk of errors.
Scaling Operations to Meet Growing Demand
As audiences grow and their needs evolve, the demand for seamless service delivery becomes even more critical. Automation equips OTT operators with the tools to expand their offerings efficiently, ensuring they can meet customer expectations without compromising on service quality. By automating routine tasks, companies can maintain high standards of performance and reliability, even as their platforms scale.
At Magine Pro, automation is deeply embedded throughout our platform to boost operational efficiency, enhance the user experience, and support growth. Whether through content ingest, image scaling, video processing, or subscription management, automation empowers us to consistently provide our customers with reliable and high-quality streaming services.
To learn more about how automation can transform efficiency in the media industry, read our CEO Matthew Wilkinson’s insightful article in the latest IABM Journal (Issue 130, page 50). In his piece, ‘How End-to-End Solutions Drive Operational Efficiency and Growth in the OTT Industry,’ Matthew explores how automation is unlocking new opportunities for OTT platforms to scale and thrive.
Interested in learning more about automation and the capabilities of the Magine Pro OTT Platform? Book a meeting with one of our experts for a personalized demo. Discover how our flexible platform and streaming services can elevate your operations.
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