5 reasons you should offer Day Pass access
There are various benefits to offering Day Pass access to your video streaming service and content. Check out our top five and get an insight into how one of our partners used Day Pass offers for an exclusive digital event.
What is a Day Pass?
A Day Pass is a complimentary offer for subscription video streaming services. Use them to boost awareness and discovery by giving access to your streaming service (or particular content) for a predefined period. Day passes are particularly beneficial for campaigns, Pay-Per-View offers, or exclusive digital events.
What are the benefits?
- Entice new users to sign up
A Day Pass is a great way to get audiences who are interested but have not yet committed to a subscription to trial your streaming service. You can upsell a subscription within the service or communicate subscription offers later via email and other retargeting activities. - Get some insights
Trial exclusive premium content in your service as a Pay-Per-View event and offer Day Pass access to see whether there’s an appetite for it long term based on the uptake. - Expand reach with partner deals
Bolster your marketing efforts and boost awareness by running campaigns with relevant brand partners. For example, one of our clients partnered with a gift-focused website and included day passes within their movie-themed hampers, which were also promoted on the partner website and through digital channels. - Market creative campaigns
Use day passes to build creative marketing campaigns around the premium content available on your service. For example, create a themed page of content accessible via a Day Pass, such as romance for Valentine’s Day or horror for Halloween. - Host exclusive events
You can even host digital events on your streaming service, including film festivals, premieres or live events and offer access via Day Pass to wider audiences. For example, check out the case study below of how our partners at Draken Film hosted the Göteborg Film Festival.
Case Study: Draken Film & Göteborg Film Festival
Due to the pandemic, in 2021, the Nordic region’s largest film festival, Göteborg Film Festival, became an almost exclusively digital event, accessible through their online streaming service Draken Film, hosted on the Magine Pro platform. In 2022, the festival returned to cinemas but also offered the same digital experience.
The flexibility of a Day Pass meant that attendees weren’t required to be subscribers to Draken Film; anyone in Sweden could purchase an 11-day pass before the festival to access the online content.
The festival launched on a dedicated page across all devices within the Draken Film service, with a well-curated selection of over 50 films were available to stream. Online visitors also had access to exclusive interviews and digital meetings with filmmakers. And to recreate the atmosphere of a festival premiere for the audience watching from home, three new films premiered in parallel every day, both in the cinemas (16 screens around Gothenburg) and on Draken Film.
You can learn more about the Göteborg Film Festival’s digital screenings on Draken Film here.
How to set up a day pass offer in your Magine Pro service
Magine Pro partners who would like to configure a Day Pass offer for their users can find out more Day Pass offers and how they appear within their streaming service here.
___________________________________________________________________________________
Want to talk more about how day passes can help drive awareness & service discoverability? Get in touch with the Magine Pro team and find out how we can help. You can also learn more about our branded OTT solutions and services here. And find out more about how Magine Pro enabled Draken Film to serve as a digital host for Göteborg Film Festival online here.
