Göteborg Film Festival

Göteborg Film Festival has been running for more than 40 years. As the largest film festival in the Nordic countries, it serves as the most important annual meeting place for industry professionals. Today, the festival is also one of Sweden's most significant cultural events, deeply integrated into Swedish cultural life and recognised as a key player in the international film scene. Running for 11 days from January to February, the festival attracts around 160,000 visitors and features approximately 450 films from 80 countries, showcased in over 1,000 screenings.


Göteborg Film Festival previously partnered with Magine Pro to take over as platform provider for their SVOD film service, Draken Film. In January 2021 and 2022, due to COVID-19 restrictions, the festival leveraged the SVOD platform to deliver the annual festival experience online. For the 11-day event, Göteborg Film Festival required a dedicated host page within the Draken Film service, accessible only to those in Sweden who purchased an 11-day digital festival pass.


  • Create a dedicated Göteborg Film Festival page within the Draken Film web service and apps across all devices.
  • Enable Göteborg Film Festival to ingest, transcode and protect exclusive film titles and trailers scheduled to premiere during the festival.
  • Leverage Magine Pro’s delivery architecture to seamlessly deliver content to all requesting devices during high traffic spikes due to theatrical release windows.
  • Enable Göteborg Film Festival to replicate the festival and cinema experience as closely as possible using the Magine Pro CMS Console to curate the dedicated festival page. Including artwork, poster sizes, cast information and content descriptions. Göteborg Film Festival can also determine which film to premiere on select dates during the 11-day festival.
  • Enhanced customer segmentation through MailChimp, enabling Göteborg Film Festival to clearly identify Draken Film users from festival pass holders for marketing purposes.
  • Facilitate promotional offers so that users could purchase a digital Göteborg Film Festival pass ahead of the event.
  • gbg-film-festival-logo-24


    Magine Pro's flexible OTT platform allowed us to expand Draken Film's capabilities to serve as a digital host for the Göteborg Film Festival in January 2021 and 2022. Consequently, the 11-day festivals launched on a dedicated page across all devices within the Draken Film service.

    By facilitating promotional offers within Draken Film, festival attendees could purchase a digital pass up to one month ahead of the festival, gaining access to select Draken Film content and trailers for upcoming premieres. Using Magine Pro's CMS Console, Göteborg Film Festival curated the dedicated page to replicate the festival and cinema experience as closely as possible, independently controlling which films premiered and when during the 2021 and 2022 hybrid festivals.

    We also enhanced user segmentation with the integrated MailChimp service, enabling Göteborg Film Festival to differentiate between Draken Film users and digital festival pass holders for improved marketing and communication. Leveraging our secure delivery architecture, Göteborg Film Festival seamlessly premiered a selection of film titles during the 11-day festivals, including Oscar and Golden Globe-nominated films.


    More Case Studies


    Draken Film

    Learn more about Göteborg Film Festival's hosting service, Draken Film, and discover how Magine Pro helped enhance and expand this film-focused platform.



    beIN turned to Magine Pro for a secure, flexible, and scalable OTT platform to rapidly deploy their Catch Up and VOD content across 16 MENA countries.

    This website uses cookies

    Cookies consist of small text files. They contain data that is stored on your device. To enable us to place certain types of cookies we need to obtain your consent. At Magine Pro AB, corp. ID no. 559301-7287, we use the following kinds of cookies. To read more about which cookies we use and storage times, click here to access our cookies policy.

    Manage your cookie-settings

    Necessary cookies

    Necessary cookies are cookies that must be placed for basic functions to work on the website. Basic functions are, for example, cookies which are needed so that you can use menus on the website and navigate on the site.

    Cookies for statistics

    For us to measure your interactions with the website, we place cookies in order to keep statistics. These cookies anonymize personal data.

    Cookies for ad-tracking

    To enable us to offer better service and experience, we place cookies so that we can provide relevant advertising. Another aim of this processing is to enable us to promote products or services, provide customized offers or provide recommendations based on what you have purchased in the past.

    Ad measurement user cookies

    In order to show relevant ads we place cookies to tailor ads for you

    Personalized ads cookies

    To show relevant and personal ads we place cookies to provide unique offers that are tailored to your user data