Göteborg Film Festival
Göteborg Film Festival has been running for more than 40 years. It is the largest film festival in the Nordic countries and the most important annual meeting place in the Nordic film industry.
Today, the film festival is also one of the most significant cultural events in Sweden and has become a stable and appreciated part of Swedish cultural life and a significant player in the international film industry.
The festival runs for 11 days during the months of January-February and attracts around 160,000 visitors. During the festival period, about 450 films from some 80 countries are shown in over 1,000 screenings.
Challenge
Göteborg Film Festival partnered with Magine Pro over three years ago to take over as platform provider for their SVOD film service, Draken Film. In January 2021 and 2022, due to COVID-19 restrictions, Göteborg Film Festival sought to leverage the existing SVOD platform to deliver the annual festival experience online.
The 11-day Göteborg Film Festival required a dedicated host page within the Draken Film service that was only accessible to those in Sweden who purchased an 11-day digital festival pass.
Solution
Result
The flexibility of Magine Pro's OTT platform enabled us to extend Draken Film's capabilities to serve as a digital host for the Göteborg Film Festival in January 2021 and 2022. As a result, the 11-day festivals launched on a dedicated page across all devices within the Draken Film service.
By facilitating promotional offers within the Draken Film service, festival attendees could purchase a digital pass up to one month ahead of the Göteborg Film Festival, access select Draken Film content, and trailers for films due to premiere during the festivals.
Using Magine Pro's CMS Console to curate the dedicated page enabled Göteborg Film Festival to replicate the festival and cinema experience as much as possible. And independently control which films premiered and when during the 2021 and 2022 hybrid festivals. We also enhanced user segmentation with the integrated mail service provider, MailChimp, enabling Göteborg Film Festival to identify between Draken Film users and digital festival pass holders for improved marketing and communication.
Leveraging our secure delivery architecture enabled Göteborg Film Festival to premiere a selection of film titles seamlessly during the 11-day festivals, including Oscar and Golden Globe-nominated films.
