WEBINAR | Ways to Build, Engage and Retain Online Audiences
Join Magine Pro CEO Matthew Wilkinson in the recent IBC hosted webinar, ‘Ways to build, engage and retain online audiences’.
Building and retaining an audience is essential to the success of all broadcasters, video service providers and content creators. In this IBC hosted webinar session, Magine Pro’s CEO Matthew Wilkinson and fellow speakers discuss the different approaches needed to attract and grow an audience successfully.
Meet the speakers and find out more about what’s discussed during the session:
- Matthew Wilkinson, CEO of Magine Pro. Matthew shares insights from our recently published white paper with Omdia that explores consumer behaviour around discoverability during the session.
- Ed Abis, Managing Director at Never.no. Ed talks about the tools and strategies employed by content producers, rights holders and sporting institutions to engage with their fans, audiences and viewers.
- Joe Foster, co-founder of Easel TV. Joe shares a pandemic case study in which his company’s SaaS OTT platform was deployed to enable one London theatre to host and sell live and recorded productions and was then expanded and extended as a shared service for multiple theatres to offer an ongoing programme to an aggregated audience of theatre lovers.
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Run time: 45 minutes
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You can also download our latest white paper now, OTT Discovery: How to stand out amongst the crowd, which features Omdia’s full report, as well as an overview of product features and marketing essentials for new online streaming services to drive awareness, cultivate brand credibility and trust and increase conversion rates.
Find out more about Magine Pro’s flexible OTT solutions and how we can help you build and launch a successful OTT business here. And head to our experience page to check out our partners and case studies.
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