WEBINAR | OTT Discovery: Expert insights on how to stand out amongst the crowd
In 2021, online video is firmly at the centre stage of a global audio-visual industry that was once dominated by pay-TV and physical home video. The rapid propagation of online video services means it’s a more competitive market for up-and-coming OTT services than ever before.
Watch our latest webinar, where we explore how today’s audiences discover new online video services and content and what OTT providers can do to stand out amongst the crowd.
Join Magine Pro, Omdia, Digital TV Europe and experienced OTT operators for in-depth analysis and discussion on consumer behaviours around online streaming services and content discoverability, based on original research by Omdia on behalf of Magine Pro.
The session features:
- A first look at Omdia’s research into consumer behaviour and discoverability.
- How consumer behaviour is evolving; the key trends and differences between European countries and the US.
- How today’s audiences are discovering new online video services and content, and what OTT operators can do to influence how customers behave.
- Expert OTT operators share their experiences of improving service and content discoverability and discuss the opportunities and challenges for new operators.
Webinar speakers include:
Matthew Wilkinson is CEO of Magine Pro, which enables partners operating globally to build thriving OTT businesses with live TV and Video-On-Demand platforms. Matthew is responsible for the sales, innovation, delivery, and development of the Magine Pro product globally.
Matthew has over 18 years of experience in Telecom & IT, working with clients in the IT & Cloud, and Media Domains, with deep experience in software development & delivery, SaaS and enterprise solutions, and previously held various leadership roles in strategy & delivery.
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Rishi is an experienced professional in film distribution both UK and Internationally. A former executive at Sony Pictures, Universal Studios, Warner Bros. and Disney. After many years working on distribution deals with Netflix, Amazon and Apple, he turned his attention to the Independent film space, supporting independent filmmakers at paus.tv.
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As part of Omdia’s media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence.
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Stuart is Editor of Digital TV Europe and digitaltveurope.com, the leading source for news and analysis on the digital video business internationally.
With 20 years’ experience as a leading journalist covering pay TV and digital media, Stuart is an authority on topics ranging from the growth of OTT TV, multiscreen and multi-play offerings to the IP-based convergence of video and data services.
Stuart is a familiar face on the industry conference circuit as a moderator.
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Watch the webinar: OTT Discovery: Expert insights on how to stand out amongst the crowd
Run time: 69 minutes
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You can also download our latest white paper now, OTT Discovery: How to stand out amongst the crowd, which features Omdia’s full report, as well as, an overview of product features and marketing essentials for new online streaming services to drive awareness, cultivate brand credibility and trust and increase conversion rates.
To find out more about Magine Pro’s partners, including FlixOlé and paus head to our experience page. You can find out more about our flexible OTT solutions and how we can help you build and launch a successful OTT business here.
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