SVOD service Filmicca enhances the streaming experience across Brazil with seamless switch to Magine Pro OTT Platform
Press release
Stockholm, Sweden, September 05 2024
Magine Pro, a leading provider of complete solutions for OTT services, has successfully completed the migration of Brazilian SVOD service Filmicca to the Magine Pro OTT Platform. This partnership represents a significant milestone in Filmicca’s mission to deliver diverse, high-quality cinema to Brazilian audiences. With the migration complete, Filmicca can now offer its content across a broader range of devices, including Smart TV apps, enhancing accessibility and viewer experience.
Empowering Brazilian Cinema Lovers
Filmicca is celebrated for its curated collection of exclusive titles and festival favourites, as well as its strong focus on diversity. It showcases films by women and emerging filmmakers, as well as content that focuses on LGBTQIA+ stories and black narratives. The collaboration with Magine Pro has enabled Filmicca to offer a richer viewing experience and expand its reach, ensuring that viewers across Brazil have uninterrupted access to its unique and varied content. At the same time, Magine Pro’s support for various pricing tiers and promotional offers allows Filmicca to cater to different viewer preferences.
A Seamless Transition
The migration to the Magine Pro platform was completed in under four weeks, with an immediate integration across web and mobile apps. The swift and efficient process minimised downtime and user disruption, allowing Filmicca to continue serving its audience without interruption. Streaming applications for Samsung and LG Smart TVs followed soon after, in line with the manufacturer’s QA processes, expanding Filmicca’s presence on big screens.
Localised and User-Friendly for Brazilian OTT viewers
Understanding the importance of localisation, Magine Pro worked closely with Filmicca to tailor the platform to the specific needs of Brazilian users. This included implementing Portuguese language support, enabling transactions in Brazilian Real, and integrating with Stripe to facilitate seamless user payments. These enhancements ensure that Filmicca’s content is accessible and user-friendly for its Brazilian audience.
Enhanced Content Management and Analytics
With Magine Pro’s web-based CMS, Filmicca now has full autonomy over its streaming service, enabling the team to curate content, edit metadata, and publish assets with ease. The platform’s intuitive tools have streamlined content management and curation, leading to an improved user experience for higher engagement rates. Additionally, the comprehensive analytics capabilities provided by Magine Pro empower Filmicca to make data-driven decisions, ensuring the service continues to meet the evolving needs of its audience.
A Solid Foundation for Future Growth
Gracie Pinto, CEO of Filmicca, said: “Magine Pro was exactly what we were looking for to provide the best experience to our Brazilian customers through apps for Smart TVs and mobile. Our audience loved it!
Matthew Wilkinson, CEO of Magine Pro, said: “This collaboration underscores Magine Pro’s commitment to empowering streaming services worldwide with robust, scalable, and user-friendly solutions, tailored to meet the needs of diverse audiences. Filmicca didn’t want to wait to start the next phase of their streaming expansion and we were delighted to exceed their expectations with the speed and ease of this successful migration.”
Moving to the Magine Pro OTT Platform has laid a robust foundation for Filmicca’s future expansion within the Brazilian market. With Magine Pro’s cloud infrastructure, built-in DRM, and CDN provisioning network, Filmicca is well-equipped to deliver secure, low-latency, high-quality streaming 24/7 across all supported devices.
About Filmicca
Filmicca is an independent Brazilian SVOD streaming service dedicated to celebrating authorial and cult cinema. With a focus on diversity and emerging filmmakers, Filmicca curates a unique collection of films that reflect the rich tapestry of global cinema.
About Magine Pro
Magine Pro is a leading OTT platform provider, offering a complete, end-to-end solution for media companies to deliver high-quality video streaming experiences to their audiences. With a focus on flexibility and scalability, Magine Pro empowers content owners to grow their streaming services efficiently and effectively.
For more information, please contact:
Hayley Barnes – Hayley.Barnes@magine.com
Lina McCann – Lina.McCann@magine.com
