Q&A: FlixOlé’s, María José Revaldería on the realities of running a video streaming service
Director-General of FlixOlé, María José Revaldería provides an insight into the conception and growth of Spanish Cinema streaming service, FlixOlé.
Director-General of FlixOlé, María José Revaldería provides an insight into the conception and growth of Spanish Cinema streaming service, FlixOlé.What inspired the creation of FlixOlé as a video streaming service?
One of the objectives of FlixOlé’s launch was to give young people access to the best films that Spanish cinema has created in its entire history, with the idea of promoting curiosity and knowledge to new generations on the national cultural heritage throughout the movies.
From an operator’s perspective, how big is the market opportunity for a thematic streaming service like FlixOlé?
FlixOlé has the most extended Spanish film catalog in the world; we believe the market is wide enough with ante extended to all Spanish film lovers around the world.
What opportunities or challenges have you faced as you’ve built the brand?
Our biggest challenge was the film restoration process. Recovering movies, we had to ensure the highest quality sound and images. At the same time, the platform had to have a sensitive price to be affordable to all pockets.
How important was it to understand your launch market and target audience prior to launch?
We as a company have been dedicated to film distribution and production for several decades, we were aware of consumer taste and viewing habits, which helped us to create an appealing content environment.
What positive early traction did FlixOlé achieved after launch? And have promotional partnerships played a role in this?
The alliance with a partner that distributes TV ́s, which included a FlixOlé subscription in its final price, was decisive to the growth of subscribers and income.
Later on, we launched FlixOlé with the third-largest telecom TV operator in the country, which was a determinant of continued growth.
What are FlixOlé’s long-term growth plans? And how does a platform provider like Magine Pro enable you to meet those goals?
We are currently dealing with several telecom operators to offer our service, and thanks to our partner Magine Pro the integration of our service is possible in the best conditions.
____________________________________________________________________________________
Read the Q&A in full in our latest white paper, Thematic Services: The future of OTT? and find out what advice Maria offers those considering starting their own streaming service.
To find out more about FlixOlé, a streaming service offering unlimited access to the world’s largest library of Spanish movies on multiple devices, check out our case study. For more information on Magine Pro’s OTT solutions and services, head over to our website.
