When it comes to OTT, content is quite rightly considered king, which can mean only thing, marketing is its queen. Sure, you need great content and a fantastic OTT service but if people don’t know a thing about it, how can you generate sales? Quite simply: You can’t. You may know everything there is to know about your OTT service, and in particular what makes it better than the competition but if you don’t communicate that effectively, you won’t see subscriber growth.

A well thought through marketing strategy is essential for any business. Not only does it help educate potential customers about your service it also builds brand awareness, can increase sales and reduce churn. In order to improve your chances of long-term success, put a solid marketing strategy in place before launch. Even a little effort can go a long way if you’re working to tight budgets or have limited resources. Engaging with customers (new and existing) on social media platforms, for example, costs nothing but is a great way to build your brand and business’s future.

In our latest eBook, we share our top marketing tips and tactics that can help you lay the right foundations for launch. In this guide, we take you through some marketing fundamentals that will help you generate leads and convert them into loyal subscribers.

You’ll learn:

• How to optimize your sales funnel
• Design your digital ecosystem
• Improve your conversion rates
• Reduce churn
• And much, much more

Download the eBook now!

____________________________________________________________________________

Looking for a little more marketing advice to get your OTT service off the ground? Check out our blog where we regularly publish articles that can help you build and grow your business. You can also get in touch with us and speak to an experienced member of the Magine Pro team.

To find out more about Magine Pro and our global OTT solutions and services, head here.

Share post