Data-driven OTT services
The OTT market has grown considerably in recent years. There are more video streaming websites and apps for consumers to choose from than ever before. With so much choice, it’s no surprise that viewers have become more critical of the value and experience an OTT service has to offer. How else are you going to justify staying on and paying another month?
Because of this, service providers can’t afford to sit back and see how things go at the end of every month. By that time, you could have lost a big chunk of your subscriber count. Consumer expectations and demands change quickly, so it’s imperative service providers stay one step ahead. Analytics is key to user retention and even win back, as you’re able to identify what is working and what needs to change.
Data can help to reduce churn and improve the customer experience. It can also identify upsell opportunities and even increase ARPU by enabling players to take concrete actions based on findings from sign up funnels, payment flows, customer journeys, subscriber engagement, and user pain points.
Analytics are at the core of Magine. Data informs every decision we make, from content acquisition for our own consumer services to service updates based on user engagement levels. It even helps us to determine whether to invest in more infrastructure in new markets around the world. The data and learnings generated from our consumer services also ensure the continuous and rapid development of Magine Pro’s partner OTT services.
At Magine Pro, our partners get access to deep data via the Magine Pro Console. With near real-time feedback, they can make informed decisions on content, user behaviour, and monetization. The Console enables them to review service usage and operational analytics as well as build custom KPI dashboards to track users and behaviour. It’s designed to help our partners better understand their audience and most importantly what content is working and where it’s being watched.
To find out more about how analytics informs our services and solutions, get in touch. You can also learn more about our OTT Solutions and the Magine Pro Console here.
