BVOD & OTT: What you need to know
As more viewers have signed up for on-demand services since the pandemic, it’s no surprise that a recent report by research firm Roy Morgan also highlights a growing increase in BVOD viewership over the past 12 months.
What is BVOD?
The acronym BVOD stands for Broadcasting Video-On-Demand. BVOD refers to high-quality content created by conventional broadcasters and made available online through their on-demand streaming service.
Examples of broadcasting video-on-demand services from around the world include All 4, ITV Hub, CBC Gem, SBS On Demand, ABC iView etc.
How does it compare to AVOD?
Broadcasting video-on-demand services rely on ad revenue to cover content and service running costs over a subscription model. It sounds a lot like AVOD, right? You’re not wrong. BVOD is a subset of AVOD; the difference is more to do with ad/service perception and the quality of content available on an exclusively BVOD service.
Essentially, BVOD services are operated by respected broadcasters, which suggests brand safety to viewers; This means audiences are more likely to sign up and trust the ads they are served. It’s this perception of trust that makes BVOD an increasingly attractive model for big-named advertisers and brands. AND not forgetting the ability to access more refined data on demographics to improve ad targeting that’s only possible via online video services.
Online video monetization
The BVOD model is typically ad focused; however, a flexible OTT platform will enable broadcasters to expand monetization options. Daniele Veronese, Sales Director at Magine Pro says, “Today we’re seeing user consumption behaviours drift further toward online streaming platforms than ever before. Now is the time for traditional broadcasters to react; as ad spend on OTT platforms increases.
BVOD offers an excellent opportunity to monetize through targeted advertisements, but broadcasters can also do this in parallel with SVOD and/or TVOD as a hybrid model. Hybrid models enable broadcasters to maximise monetization of their content and potentially see a quicker return on investment.“
Magine Pro’s flexible OTT platform supports SVOD, TVOD, and AVOD business models, either separately or combined, enabling our partners to create a streaming service best suited to their content and customers. For example, broadcasters can choose to operate an ad-focused BVOD model or select a hybrid combination. To find out more about Magine Pro’s OTT services and monetization models get in touch.
