Accedo and Magine Pro agree to merge SaaS businesses
Stockholm, Sweden, 2 December, 2025 – Global provider of video streaming software and services, Accedo, and OTT platform provider, Magine Pro, have signed a binding agreement to carve out and merge their respective SaaS businesses Accedo One and Magine Pro into a new jointly owned company.
The merger will create a global leader in SaaS solutions for OTT streaming, by combining Accedo One’s team and platform with those of Magine Pro.
Michael Lantz, CEO, Accedo, commented: “I’m thrilled to be joining forces with Magine Pro. Our customers expect us to lead product innovation and continue to drive the best experience both for them and the end user. Together with the talented team from Magine Pro, we will be able to focus our resources on growth and innovation.”
Matthew Wilkinson, CEO, Magine Pro, added: “With the maturing market for streaming, we believe that the winners will be the companies that can best help customers build thriving OTT businesses. Accedo is an ideal partner to create a joint venture with Magine Pro, given their global reach, mature tech stack and headquarters in Stockholm, Sweden.”
The new entity will start operating following customary regulatory approvals which are expected in December 2025. Markus Hejdenberg, current CEO of Accedo One, will step into the CEO position of the new company, while Matthew Wilkinson, current CEO of Magine Pro, will become Chief Commercial Officer. Kamal Bherwani will be appointed to Chairman of the board. The new entity will operate separately from the Accedo Group but utilize Accedo’s global network, resources and reach as a key business partner and reseller of products and solutions.
Kamal Bherwani, Chairman of the new entity, added: “This joint venture marks a pivotal moment for the streaming industry. By uniting the strengths of Magine Pro and Accedo One, we are creating a company with the scale, expertise, and ambition to redefine SaaS solutions for OTT streaming worldwide. As Chairman, I look forward to guiding this new organisation as it accelerates innovation, empowers customers, and sets new standards for growth in a rapidly evolving market.”
-ENDS-
About Accedo
Accedo is a global provider of award-winning software and services to optimize, grow, and evolve video streaming services. Our expert teams have helped many of the world’s leading video companies – including Paramount, Deutsche Telekom, ITV, Hallmark, BBC, Cogeco, and Tata Play – become more competitive. Our offerings range from the no code Accedo One platform to complete OTT managed services, always backed by a data-driven approach and with the end user experience in mind.
Accedo was founded in 2004 and is headquartered in Stockholm, Sweden with 15 global offices across the world.
Website: www.accedo.tv
LinkedIn: https://www.linkedin.com/company/accedo-tv/
Media Contact:
Helen Weedon
Communications Manager, Accedo
+44 1570 434632
helen.weedon@accedo.tv
About Magine Pro
Magine Pro is a leading end-to-end SaaS platform for OTT streaming that enables studios, content owners, and media companies to launch and scale professional video services globally. Built on history of operating its own direct to consumer services, and over a decade of proven expertise in streaming technology and operations, Magine Pro provides a fully managed solution, one-stop-shop solution with advanced monetization capabilities, configurable applications, video CMS, localization for multiple markets, for all media types (VOD, Live, FAST, Linear/Broadcast) and operational tooling to support B2C streaming services scale & distribute effectively.
Magine Pro was founded in 2011 and is headquartered in Stockholm, Sweden.
Website: www.maginepro.com
LinkedIn: https://www.linkedin.com/company/magine
Media Contact:
Hayley Barnes
Head of Marketing & Communication, Magine Pro
+44 7989 476 491
hayley.barnes@magine.com
