Seasons Greetings from our CEO, Matthew Wilkinson

A year ago, we were all hoping that the new decade would bring us new opportunities and challenges. Still, none of us could have foreseen how extreme & personal those challenges would be. Each one of us, every industry, every geography, culture has been impacted.

The media sector has seen the impact at both ends of the spectrum (production slow down, cinema distribution stopping etc.) and the opportunities (digital distribution, engaging audiences directly etc.). However, we have yet to see the longer-term trends play out. People are hungry for social interaction & real-world experiences. Ultimately, in the short term, we’ve been forced into and taken advantage of accelerated digitisation and disruption of traditional business models.

Magine Pro has seen a 50% growth in new partners joining the digital journey via the Magine Pro platform in 2020 and accelerated growth relating to existing partners (347% increase year on year with average monthly active users). These increases have been driven by new partners, the COVID 19 pandemic, and new exclusive content on our partners’ services. We are enabling our partners to capitalise on the opportunities with direct-to-consumer products, and strengthening Magine Pro’s position in the market as we continue to grow and build on our world-class platform, which in turn will help our partners succeed – full circle.

We anticipate that in 2021, new opportunities will arise, different challenges will come to bear, and that Magine Pro is well-positioned to continue to support our partners, meet accelerated transformation & growth objectives.

On that note, we hope that you stay safe, resilient over the holiday period and New Years. And from myself and the Magine Pro Team, we wish you all the best for 2021.
Share post
Share On Facebook
Share On Linkedin
Contact us

IBC 2025 Recap: AI, Efficiency, and What’s Next for OTT

September is always a big month in our calendar as the team heads to Amsterdam for IBC. This year, the show was buzzing with conversations that will define the future…

Read More

E-Guide | Are Your Smart TV OTT Apps Up to Scratch? Four UX Must-Haves for Big Screens

The direction of travel for in-home streaming is clear. While mobile still dominates short-form viewing, Smart TVs now reign supreme in the living room. By 2026, at least 50% of…

Read More

Magine Pro at IBC 2025: Demos, Discussions & Drinks

We’re gearing up for IBC in Amsterdam this September, and we’d love to see you there. You’ll find us in Hall 5, Stand D72, where our team will be showing…

Read More

First Impressions on the Big Screen: How to Nail OTT Onboarding

When it comes to Smart TV OTT apps, every second counts. Creating a good first impression is essential. In a space where users expect near-instant access to content, a slow…

Read More

Is OTT Rebundling? What Netflix’s Aggregation Move Signals for the Industry

A recent Streaming Media article highlighted a significant shift: Netflix is quietly moving into aggregation, positioning itself not just as a destination for content, but as a hub for other…

Read More

IBC 2025 Recap: AI, Efficiency, and What’s Next for OTT

September is always a big month in our calendar as the team heads to Amsterdam for IBC. This year, the show was buzzing with conversations that will define the future…

Read More

E-Guide | Are Your Smart TV OTT Apps Up to Scratch? Four UX Must-Haves for Big Screens

The direction of travel for in-home streaming is clear. While mobile still dominates short-form viewing, Smart TVs now reign supreme in the living room. By 2026, at least 50% of…

Read More

Magine Pro at IBC 2025: Demos, Discussions & Drinks

We’re gearing up for IBC in Amsterdam this September, and we’d love to see you there. You’ll find us in Hall 5, Stand D72, where our team will be showing…

Read More

First Impressions on the Big Screen: How to Nail OTT Onboarding

When it comes to Smart TV OTT apps, every second counts. Creating a good first impression is essential. In a space where users expect near-instant access to content, a slow…

Read More

Is OTT Rebundling? What Netflix’s Aggregation Move Signals for the Industry

A recent Streaming Media article highlighted a significant shift: Netflix is quietly moving into aggregation, positioning itself not just as a destination for content, but as a hub for other…

Read More

This website uses cookies

Cookies ("cookies") consist of small text files. The text files contain data which is stored on your device. To be able to place some type of cookies we need your consent. We at Magine Pro AB, corporate identity number 559301-7287 use these types of cookies. To read more about which cookies we use and storage duration, click here to get to our cookiepolicy.

Manage your cookie-settings

Necessary cookies

Necessary cookies are cookies that need to be placed for fundamental functions on the website to work. Fundamental functions are for instance cookies that are needed for you to use menus and navigate the website.

Statistical cookies

To know how you interact with the website we place cookies to collect statistics. These cookies anonymize personal data.

Ad measurement cookies

To be able to provide a better service and experience we place cookies to tailor marketing for you. Another purpose for this placement is to market products or services to you, give tailored offers or market and give recommendations on new concepts based on what you have bought from us previously.

Ad measurement user cookies

In order to show relevant ads we place cookies to tailor ads for you

Personalized ads cookies

To show relevant and personal ads we place cookies to provide unique offers that are tailored to your user data