Thematic OTT; It’s the future
It doesn’t seem so long ago that the choice of streaming services was straightforward but pretty limited. Today, there are more options than ever before, with over 300 services available in the United States alone. The viewer is arguably well served but not surprisingly overwhelmed.
The viewer’s frustration of having to manage multiple subscriptions to access the content they really want to watch is understandable. So is their request for more (or better) content aggregation, which is logical but not always realistic. At Magine Pro, we believe consumer aggregation is the answer, not content aggregation.
Thematic OTT players that bring people (who share the same interests) together from across the world are the future. Our partners PassionFlix, FlixOlé, and Docsville are examples of this. Each specialises in a particular genre of content as opposed to general mass appeal programs and movies.
Although mainstream players have big budgets and original programming, there’s still plenty of opportunities for niche players to cut through the noise. Thematic OTT services do have an advantage, as mainstream players aren’t ever going to be able to offer enough of the kind of content to fans that niche can. As more mainstream players invest in original content, it also means there’s more existing content available in the market for Niche players to purchase.
Thematic services needn’t overstretch budgets for premium or particularly well-known content though. Our partner PassionFlix offers a library of romantic content and creates original movies and series based on best-selling romance novels. Their success is down to remaining focused on their audience’s specific interest, romance.
Thematic OTT services can also market much more effectively on smaller budgets than big players. They can streamline their efforts by targeting a specific audience (even on a global scale). Social media campaigns are particularly effective at reaching audiences that identify themselves with niche interests.
To find out more about our partners, PassionFlix, FlixOlé, and DocsVille, who operate niche services, head over to our Experience page. You can also find out more about Magine Pro video streaming services, and in particular how we can help you build your own Thematic OTT service, here.
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