OTT White Paper
Advancing OTT audience capture: How strategic partnerships provide avenues for growth
Partnerships ultimately provide mutual value to all parties involved if selected and executed effectively. Being able to reach & aggregate audiences upstream (i.e. through a Telco partnership) or downstream (i.e. through brand partnerships) increases the effectiveness of your customer acquisition spend and impact. It also offers wider benefits, including brand reach, customer loyalty and lifetime value.
At Magine Pro, we believe now, more than ever, due to an increasingly busy streaming marketplace, that partnerships are critical for OTT services to secure growth as partnerships enable services to broaden market reach. And in turn, OpCo’s and PayTV operators can benefit from service differentiation by bringing OTT services into the fold.
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