WHITE PAPER

OTT Discovery:
How to stand out amongst the crowd

In 2020, online video overtook pay-TV subscriptions globally for the first time, which means the competition for a share of the viewer’s time and wallet is at an all-time high.

This white paper explores what new streaming services can do to cut through the noise and stand out from the competition.

  • Original research by Omdia exploring how today’s consumers discover content and new online streaming services and, in particular, what these services can do to influence how consumers behave.
  • Overview of marketing foundations for new online streaming services to drive awareness, cultivate brand credibility and trust and increase conversion rates.
  • Essential streaming service features that enhance the end-user experience, promote content discovery and increase subscriber engagement and retention rates.
  • Specialist Magine Pro partners, including FlixOlé and paus, share their marketing experience and insights on discoverability and subscriber growth.
  • Expert opinion on the future of OTT and what it means for content and discoverability.
  • and much more...
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