WHITE PAPER | Partnerships advancing OTT audience capture

Partnerships ultimately provide mutual value to all parties involved if selected and executed effectively. Being able to reach & aggregate audiences upstream (i.e. through a Telco partnership) or downstream (i.e. through brand partnerships) increases the effectiveness of your customer acquisition spend and impact. It also offers wider benefits, including brand reach, customer loyalty and lifetime value.

Download the white paper now and discover:

  • Original Omdia research explores how aggregation can drive growth for smaller players, focusing on three core types of partnerships, including Telco bundling and virtual Pay-TV operators as aggregators.
  • Discover the advantages of strategic brand partnerships for OTT and how to choose the right partner.
  • Magine Pro partners share their own experiences and insights into how partnerships have improved their service discoverability, acquisition and growth.

AND MUCH MORE…

Download the white paper: Advancing OTT audience capture: How strategic partnerships provide avenues for growth here.

Magine Pro white paper partnerships

You can also watch our recent webinar on-demand now. Join Magine Pro, Omdia, and Paus for an open discussion around Omdia’s research into aggregation as well as the benefits and experiences of brand partnerships for streaming services.

To find out more about Magine Pro’s OTT partners, including Paus, head to our experience page. You can find out more about our flexible OTT solutions and how we can help you build and launch a successful OTT business here.

Don’t forget to subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and to find out which industry events we’ll be attending next.

 

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