WHITE PAPER | OTT Discovery: How to stand out amongst the crowd

In 2020, online video overtook pay-TV subscriptions globally for the first time, which means the competition for a share of the viewer’s time and wallet is at an all-time high. We explore what new streaming services can do to cut through the noise and stand out from the competition in our latest white paper, OTT Discovery: How to stand out amongst the crowd.

The white paper includes: 

  • Original research by Omdia exploring how today’s consumers discover content and new online streaming services and, in particular, what these services can do to influence how consumers behave. 
  • Overview of marketing foundations for new online streaming services to drive awareness, cultivate brand credibility and trust and increase conversion rates.
  • Essential streaming service features that enhance the end-user experience, promote content discovery and increase subscriber engagement and retention rates.
  • Specialist Magine Pro partners, including FlixOlé and paus, share their marketing experience and insights on discoverability and subscriber growth. 
  • Expert opinion on the future of OTT and what it means for content and discoverability.

AND MUCH MORE…

Download the white paper: OTT Discovery: How to stand out amongst the crowd here.

You can also watch our recent webinar, OTT Discovery: Expert insights on how to stand out amongst the crowd on-demand now. Join Magine Pro, Omdia, Digital TV Europe and experienced OTT operators for in-depth analysis and discussion around Omdia’s research on consumer behaviours relating to online streaming services and content discoverability.

To find out more about Magine Pro’s thematic OTT partners, including FlixOlé and paus head to our experience page. You can find out more about our flexible OTT solutions and how we can help you build and launch a successful OTT business here.

Don’t forget to subscribe to the Magine Pro e-newsletter to stay up-to-date with our latest news, partners, products, and to find out which industry events we’ll be attending next.

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