The importance of UX/UI for Film OTT

It can be challenging for online streaming services to keep audiences engaged when it comes to content discovery. The paradox of choice means Film OTT services in particular (that offer vast libraries of VOD) require flexibility and the tools to curate a service that enables film fans to dive in effortlessly and discover what they want to watch. 

At Magine Pro, we enable content owners to effectively engage their viewers by offering a customisable UX/UI that meet their business needs and user expectations. 

User Behaviour & Content Discovery

User experience and behaviour differ considerably between linear TV and VOD services. Linear TV services, for example, are low friction as users get instant access to live content; only needing to interact when actively choosing to change channels. Finding content on a video-on-demand service doesn’t require the same level of urgency as live TV, but browsing a big library of content without any context can be overwhelming. 

Video-on-demand services require more interaction as users need to browse the content catalogue in order to find what they want to watch. At Magine Pro, we focus on building services that make it easy for all users to discover content that appeals to them. VOD content is presented in customisable modules (movies/genres/series etc), enabling users to interact and explore further details such as trailers, synopses, and casts etc. This gives the user a deeper understanding of the content and allows them to make an informed decision when selecting something to watch. Curated recommendations/related content also make it easier for new and returning users to discover great content.

Service Curation

At Magine Pro we give our partners access to our powerful CMS Console. The Console enables our partners to independently curate their service, including hero select content, create unique content categories, input custom metadata and adjust the sizes of displayed posters. 

 

Our Approach

Our design approach is focused on creating true value for users and service providers. We leverage our experience and understanding of good UX to build services that successfully fulfil our partner’s needs and provide exceptional experiences for viewers around the world.

We have several OTT film partners, including PassionFlix, an SVOD film service dedicated to romance films, FlixOlé, which is home to Spanish cinema and Draken Film, an online film festival, and many more. You can find out more about these partners and others on our experience page

To learn more about Magine Pro’s professional video streaming solutions for film, head here. We would love to hear from you if you would like to discuss our services and solutions with a member of the team, get in touch here.

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